Marketing Innovation - Articles - Scientific Research Publishing

Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2, March 30, 2023

DOI: 10.4236/ojbm.2023.112040 1,104 Downloads 6,977 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5, September 19, 2023

DOI: 10.4236/ojbm.2023.115129 645 Downloads 3,649 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 674 Downloads 3,505 Views Citations
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty (Articles)

Simon Suwanzy Dzreke, Semefa Dzreke

Open Journal of Business and Management Vol.13 No.2, March 17, 2025

DOI: 10.4236/ojbm.2025.132061 2,968 Downloads 45,006 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 129 Downloads 1,307 Views Citations
Research on Optimization of Marketing Strategy of Pierre Cardin Cosmetic Company in Angola (Articles)

Fernandes Antonio Joao Nolatu

Open Access Library Journal Vol.12 No.11, November 24, 2025

DOI: 10.4236/oalib.1113911 70 Downloads 523 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 30 Downloads 336 Views Citations
The Impacts of Relationship Property, Co-Production on Service Innovation Performance (Articles)

Zhaoquan Jian, Yun Ke, Guangfa Wang

American Journal of Industrial and Business Management Vol.6 No.3, March 29, 2016

DOI: 10.4236/ajibm.2016.63028 2,289 Downloads 3,673 Views Citations
The Relationship among Social Capital, Service Types and Service Innovation Performance in Logistics Enterprises (Articles)

Xue Tian, Chen Wang, Xiaoyi Li, Pengfei Niu, Weipeng Si

American Journal of Industrial and Business Management Vol.6 No.8, August 29, 2016

DOI: 10.4236/ajibm.2016.68087 2,225 Downloads 4,222 Views Citations
Study on Knowledge Integration in Innovation Clustering Project (Articles)

Miao Yu, Fangwei Zhu, Peng Wang

Open Journal of Social Sciences Vol.4 No.11, November 28, 2016

DOI: 10.4236/jss.2016.411014 1,438 Downloads 2,999 Views Citations
Innovation and Co-Creation Process within a Service Context: A Matter of Choice or Necessity? (Articles)

John McManus, Barry Ardley

Open Journal of Business and Management Vol.7 No.1, November 22, 2018

DOI: 10.4236/ojbm.2019.71002 1,235 Downloads 3,563 Views Citations
Sequential Coherence: A Novel Determinant of Open Innovation Performance (Articles)

Shanta R. Yapa, R. Senathiraja, Jurgen Poesche, Ilkka Kauranen

American Journal of Industrial and Business Management Vol.9 No.9, September 5, 2019

DOI: 10.4236/ajibm.2019.99117 992 Downloads 2,407 Views Citations
How Environmental Regulations Affect the Efficiency of Green Technology Innovation? (Articles)

Long Wei, Hu Zhang

American Journal of Industrial and Business Management Vol.10 No.3, March 4, 2020

DOI: 10.4236/ajibm.2020.103034 1,147 Downloads 3,122 Views Citations
This article belongs to the Special Issue on Industrial Innovation and Management
The Relationship of Coaching Leadership and Innovation Behavior: Dual Mediation Model for Individuals and Teams across Levels (Articles)

Xiaoxuan Zhang

Open Journal of Leadership Vol.9 No.1, March 16, 2020

DOI: 10.4236/ojl.2020.91005 1,798 Downloads 5,032 Views Citations
A Framework of User Classification Model of Online User Innovation Communities Based on User Innovation Value (Articles)

Jingjing Yang

Open Journal of Social Sciences Vol.8 No.5, May 22, 2020

DOI: 10.4236/jss.2020.85016 815 Downloads 2,265 Views Citations
The Characteristics, Values and Importance of Leading Talents in the Hospital Innovation Team (Articles)

Baiyi Wang, Shan Bao, Min Guo, Zhixiang Chen, Yu Lin, Changwang Luo, Fei Li, Shengshi Lu

Open Journal of Preventive Medicine Vol.11 No.2, February 20, 2021

DOI: 10.4236/ojpm.2021.112005 471 Downloads 1,329 Views Citations
Research on the Evaluation of Technological Innovation Capability of China’s Biopharmaceutical Industry (Articles)

Huihui Chi, Yang Cao

Advances in Applied Sociology Vol.12 No.4, April 20, 2022

DOI: 10.4236/aasoci.2022.124008 336 Downloads 1,268 Views Citations
Enterprise Innovation Performance: Bibliometric Review and Future Research Trends (Articles)

Lijun Hu, Peijian Wu, Hanhui Chen

Open Access Library Journal Vol.9 No.5, May 24, 2022

DOI: 10.4236/oalib.1108745 161 Downloads 1,372 Views Citations
Research on the Construction of “Practice and Innovation” Integration System and Model Innovation in Higher Education Institutions—A Case Study of Beijing Institute of Fashion Technology (Articles)

Chenggang Li, Weijian Li

Creative Education Vol.14 No.1, January 4, 2023

DOI: 10.4236/ce.2023.141001 400 Downloads 1,521 Views Citations
Does Market Competition Affect Environmental Innovation? Some International Evidence (Articles)

Ioannis Chasiotis, Georgios Georgakopoulos, Kanellos Toudas

Theoretical Economics Letters Vol.13 No.5, August 31, 2023

DOI: 10.4236/tel.2023.135061 294 Downloads 1,272 Views Citations

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