Marketing - Articles - Scientific Research Publishing

The Advantages and Measures of Constructing Logistics Strategic Alliance for Chain Marketing Enterprises (Articles)

Xiaogang Yang

American Journal of Industrial and Business Management Vol.6 No.7, July 18, 2016

DOI: 10.4236/ajibm.2016.67077 2,170 Downloads 3,722 Views Citations
Research on Skill Testing Standard of Marketing Major of Wuhan City Vocational College (Articles)

Hui Li, Huijun Chen

Creative Education Vol.8 No.2, February 8, 2017

DOI: 10.4236/ce.2017.82017 1,615 Downloads 2,821 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2, February 24, 2017

DOI: 10.4236/jss.2017.52018 5,207 Downloads 11,902 Views Citations
Museum Customer Experience and Virtual Reality: H.BOSCH Exhibition Case Study (Articles)

Filomena Izzo

Modern Economy Vol.8 No.4, April 17, 2017

DOI: 10.4236/me.2017.84040 2,971 Downloads 8,530 Views Citations
Customization-Massing—New Angle of View to Implement C2B Development in China (Articles)

Xin Song, Lei Tang

American Journal of Industrial and Business Management Vol.7 No.6, June 12, 2017

DOI: 10.4236/ajibm.2017.76052 1,540 Downloads 2,938 Views Citations
Marketing Management for Consumer Products in the Era of the Internet of Things (Articles)

Reinhold Decker, Christian Stummer

Advances in Internet of Things Vol.7 No.3, July 3, 2017

DOI: 10.4236/ait.2017.73004 5,474 Downloads 18,646 Views Citations
Bangladesh Invented Bioplastic Jute Poly Bag and International Market Potentials (Articles)

Shaharia Pavel, Vijit Supinit

Open Journal of Business and Management Vol.5 No.4, August 25, 2017

DOI: 10.4236/ojbm.2017.54053 5,875 Downloads 17,456 Views Citations
New Frontiers of Online Communication of Small and Medium Museums in Campania Region, Italy (Articles)

Giuseppe Vito, Alessandra Sorrentini, Davide Di Palma, Vincenzo Raiola, Maria Tabouras

American Journal of Industrial and Business Management Vol.7 No.9, September 25, 2017

DOI: 10.4236/ajibm.2017.79075 1,157 Downloads 2,415 Views Citations
Social Media Marketing and Business Success of Automobile Dealers in Rivers State (Articles)

N. Gladson Nwokah, Felix Lebete Aeenee

American Journal of Industrial and Business Management Vol.7 No.12, December 19, 2017

DOI: 10.4236/ajibm.2017.712092 2,806 Downloads 6,964 Views Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3, July 30, 2018

DOI: 10.4236/ojbm.2018.63057 2,078 Downloads 5,165 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,128 Downloads 46,616 Views Citations
Reciprocal Interaction between Management Accounting and Other Management Roles (Articles)

Huijun Zeng

Open Access Library Journal Vol.5 No.11, November 14, 2018

DOI: 10.4236/oalib.1104908 1,066 Downloads 3,326 Views Citations
Research on Talent Demand of Key Supporting Industries in Henan Province—Taking the Medical Industry as an Example (Articles)

Fang Cheng, Lu Wang, Qianqian Wang, Yanjie Fan, Hui Gao, Baojian Dong

Creative Education Vol.9 No.15, November 23, 2018

DOI: 10.4236/ce.2018.915196 881 Downloads 1,959 Views Citations
Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall (Articles)

Eman Reda Sabri

Social Networking Vol.8 No.1, December 26, 2018

DOI: 10.4236/sn.2019.81003 4,469 Downloads 8,859 Views Citations
Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1, January 11, 2019

DOI: 10.4236/me.2019.101006 2,425 Downloads 5,688 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,070 Downloads 4,190 Views Citations
Factors Influencing the Success of Small and Medium Scale Manufacturing Enterprises (Articles)

Ruankwan Intanon, Nuatip Sumkaew, Chitinout Wattana

Open Journal of Social Sciences Vol.7 No.3, March 22, 2019

DOI: 10.4236/jss.2019.73028 1,245 Downloads 3,257 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1, March 28, 2019

DOI: 10.4236/jhrss.2019.71006 910 Downloads 2,246 Views Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,876 Downloads 6,977 Views Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry (Articles)

Cynthia M. Frisby

Advances in Journalism and Communication Vol.7 No.2, June 19, 2019

DOI: 10.4236/ajc.2019.72003 11,778 Downloads 22,158 Views Citations

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