Brand Innovation - Articles - Scientific Research Publishing

Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,686 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,165 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 333 Downloads 2,042 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 369 Downloads 2,287 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,222 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 141 Downloads 1,273 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,688 Views Citations
Industry dynamics in biotechnology (Articles)

Fariba Hashemi

Advances in Bioscience and Biotechnology Vol.3 No.1, February 16, 2012

DOI: 10.4236/abb.2012.31006 4,991 Downloads 10,563 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,822 Downloads 15,644 Views Citations
Organisational Creativity: Building a Business Ba-Haus? (Articles)

Andy Wilkins, Clive Holtham

Creative Education Vol.3 No.6A, October 23, 2012

DOI: 10.4236/ce.2012.326110 6,096 Downloads 11,247 Views Citations
This article belongs to the Special Issue on Higher Education
External Innovation Implementation Determinants and Performance Measurement: A Case Study from the Pharmaceutical Industry (Articles)

Matthew Coates, Lydia Bals

Technology and Investment Vol.4 No.2, May 24, 2013

DOI: 10.4236/ti.2013.42016 6,278 Downloads 9,725 Views Citations
A Problem Structuring Method for Innovation Strategy: A Tentative DPSIR Approach (Articles)

Yuting Qiu, Yiyang Fan

iBusiness Vol.5 No.3B, November 7, 2013

DOI: 10.4236/ib.2013.53B017 5,078 Downloads 7,065 Views Citations
Evolution of Leadership and Organizational Culture Research on Innovation Field: 12 Years of Analysis (Articles)

Mohamed Zennouche, Jian Zhang

Open Journal of Social Sciences Vol.2 No.4, April 25, 2014

DOI: 10.4236/jss.2014.24044 7,963 Downloads 13,119 Views Citations
Replacement of Process Scale Chromatography by Counterflow Membrane Cascades (Articles)

Edwin N. Lightfoot, Barış Ünal

Advances in Bioscience and Biotechnology Vol.5 No.11, October 30, 2014

DOI: 10.4236/abb.2014.511106 3,115 Downloads 4,327 Views Citations
This article belongs to the Special Issue on Chromatography Application
Leadership to Creativity and Management of Innovation? The Case of the “Innovation Club” in a Production Company (Articles)

Vered Holzmann, Joseph Golan

American Journal of Industrial and Business Management Vol.6 No.1, January 26, 2016

DOI: 10.4236/ajibm.2016.61005 7,040 Downloads 14,312 Views Citations
The Entrepreneurship of the Young Population in the Ecuadorian Context, Showing from the Approach of the Science, Technology and Society (Articles)

Tannia Cristina Poveda Morales, Cecilia Parra Ferié, Fabián Fonseca, Roberto Frias

Journal of Service Science and Management Vol.9 No.1, February 15, 2016

DOI: 10.4236/jssm.2016.91004 4,706 Downloads 6,187 Views Citations
Office Work Innovation: What about Wellbeing? (Articles)

Veerle Hermans

Modern Economy Vol.7 No.7, July 21, 2016

DOI: 10.4236/me.2016.77083 1,943 Downloads 4,021 Views Citations
This article belongs to the Special Issue on Labor Economics
Researches on the Duality Innovation Strategies for Scientific Small and Medium Enterprises (Articles)

Lei Lei, Wei Song

Open Journal of Social Sciences Vol.5 No.9, September 26, 2017

DOI: 10.4236/jss.2017.59017 1,061 Downloads 2,142 Views Citations
Driving Innovation: Reviewing the Role of Rewards (Articles)

Said Juma Al Darmaki, Rosmini Omar, Wan Khairuzzaman Wan Ismail

Journal of Human Resource and Sustainability Studies Vol.7 No.3, September 5, 2019

DOI: 10.4236/jhrss.2019.73027 2,172 Downloads 7,804 Views Citations

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