Brand Innovation - Articles - Scientific Research Publishing

Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,632 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 807 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,560 Downloads 7,525 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,139 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,046 Downloads 10,501 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,512 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 238 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 98 Views Citations
Research on Influence of Manager’s Innovation Preference on Innovation-Decision Making (Articles)

Chen Tao, Yang Liu

Technology and Investment Vol.3 No.3, August 31, 2012

DOI: 10.4236/ti.2012.33026 5,109 Downloads 8,421 Views Citations
Independent Directors and Enterprise Technology Innovation (Articles)

Xingcun Hu, Xiaohui Sun

American Journal of Industrial and Business Management Vol.9 No.10, October 24, 2019

DOI: 10.4236/ajibm.2019.910125 874 Downloads 2,299 Views Citations
Technology Innovation Stratagem and Role Played by MNCs: Evidence from Chinese Pharmaceutical Sector (Articles)

Li-Li Cao, Xiang-Dong Chen

Journal of Service Science and Management Vol.1 No.2, September 25, 2008

DOI: 10.4236/jssm.2008.12017 5,682 Downloads 10,415 Views Citations
Management Innovation in Brazilian Technology Companies: The Challenges Faced by Managers in the Practice of Innovation (Articles)

Luan Carlos Santos Silva, João Luiz Kovaleski, Silvia Gaia, Pedro Paulo de Andrade Júnior

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24021 6,106 Downloads 10,076 Views Citations
Strategic Innovation Planning and Partnerships: Aligning Market, Products/Services/Processes and Technologies (Articles)

Mauro Caetano, Daniel C. Amaral

Technology and Investment Vol.4 No.1, February 26, 2013

DOI: 10.4236/ti.2013.41001 6,618 Downloads 11,548 Views Citations
Adoption of Innovation within Universities: Proposing and Testing an Initial Model (Articles)

Abdulrahman Hariri, Paul Roberts

Creative Education Vol.6 No.2, February 10, 2015

DOI: 10.4236/ce.2015.62017 6,582 Downloads 9,133 Views Citations
Research on the Relationship of Innovation Capability and Operating Performance Based on Moderation of Openness (Articles)

Lu Li, Zhuo Zhang, Min Xu

Technology and Investment Vol.7 No.1, February 26, 2016

DOI: 10.4236/ti.2016.71003 3,871 Downloads 6,402 Views Citations
Revisiting Innovation Leadership (Articles)

Hazaz Abdullah Alsolami, Kenny Teoh Guan Cheng, Abdulaziz Awad M. Ibn Twalh

Open Journal of Leadership Vol.5 No.2, June 9, 2016

DOI: 10.4236/ojl.2016.52004 4,867 Downloads 13,759 Views Citations
The Study of the Human Resource Practice of Breakthrough Innovation and Micro-Innovation Based on the Theory of the AMO Model (Articles)

Jing Bai, Weihao Wang

Open Journal of Business and Management Vol.4 No.3, July 13, 2016

DOI: 10.4236/ojbm.2016.43047 2,282 Downloads 4,981 Views Citations
Study on Community Cooperation Game of the Main Body in Regional Innovation Ecosystem (Articles)

Lei Lei, Song Wei

American Journal of Industrial and Business Management Vol.7 No.9, September 25, 2017

DOI: 10.4236/ajibm.2017.79076 1,000 Downloads 2,026 Views Citations
Research on the Innovation of Employment Guidance in Universities under the Integrate Innovation & Entrepreneurship Education Background
—Based on the Survey of Universities in North Henan (Articles)

Xiaojing Liu

Creative Education Vol.8 No.15, December 25, 2017

DOI: 10.4236/ce.2017.815170 1,047 Downloads 2,344 Views Citations

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