Advertising Effectiveness - Articles - Scientific Research Publishing

Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 252 Downloads 1,145 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 243 Downloads 1,747 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 143 Downloads 522 Views Citations
Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.10, October 15, 2025

DOI: 10.4236/oalib.1114183 80 Downloads 628 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 113 Downloads 1,196 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 128 Downloads 982 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 126 Downloads 989 Views Citations
Research on Enhancing the Effectiveness of Staff-Training in Private Enterprise (Articles)

Yang Hu, Xinrong Yang

iBusiness Vol.2 No.1, March 26, 2010

DOI: 10.4236/ib.2010.21011 11,278 Downloads 17,613 Views Citations
Effectiveness and Efficiency of Educational Measures: Evaluation Practices, Indicators and Rhetoric (Articles)

Federica Cornali

Sociology Mind Vol.2 No.3, July 13, 2012

DOI: 10.4236/sm.2012.23034 10,904 Downloads 18,913 Views Citations
The Importance of Teacher's Effectiveness (Articles)

Elizabeth Block, Fran Crochet, Leslie Jones, Tiffany Papa

Creative Education Vol.3 No.6A, October 25, 2012

DOI: 10.4236/ce.2012.326173 9,316 Downloads 16,920 Views Citations
This article belongs to the Special Issue on Higher Education
Intrauterine balloon tamponade in the management of severe postpartum hemorrhage: A case series from a busy UK district general hospital (Articles)

Sahithi Tirumuru, Samiramis Saba, Hassan Morsi, Basem Muammar

Open Journal of Obstetrics and Gynecology Vol.3 No.1A, February 4, 2013

DOI: 10.4236/ojog.2013.31A025 6,762 Downloads 11,924 Views Citations
This article belongs to the Special Issue on Human Pregnancy and Parturition Clinical Management
Computational Model of Successful Mobilization of Voluntary Firefighters (Articles)

Joze Srekl

Open Journal of Safety Science and Technology Vol.4 No.1, March 11, 2014

DOI: 10.4236/ojsst.2014.41006 2,748 Downloads 4,364 Views Citations
Executive Coaching: An Integrative Literature Review (Review)

James E. Bartlett II, Robert V. Boylan, Jimmie E. Hale

Journal of Human Resource and Sustainability Studies Vol.2 No.4, November 19, 2014

DOI: 10.4236/jhrss.2014.24018 10,253 Downloads 15,796 Views Citations
The Impact of Educational Inspection System on Organizational Effectiveness and Individual Sufficiency (Articles)

Süleyman Göksoy, Mahmut Sağir, Şenyurt Yenipinar

Open Journal of Social Sciences Vol.3 No.10, October 26, 2015

DOI: 10.4236/jss.2015.310017 2,900 Downloads 4,182 Views Citations
The Review of Empowerment Leadership (Articles)

Yingying Liu

Open Journal of Business and Management Vol.3 No.4, October 29, 2015

DOI: 10.4236/ojbm.2015.34049 15,480 Downloads 22,479 Views Citations
The Impact of Training and Development on Employee Performance and Effectiveness: A Case Study of District Five Administration Office, Bole Sub-City, Addis Ababa, Ethiopia (Articles)

Abeba Mitiku Asfaw, Mesele Damte Argaw, Lemessa Bayissa

Journal of Human Resource and Sustainability Studies Vol.3 No.4, December 7, 2015

DOI: 10.4236/jhrss.2015.34025 50,145 Downloads 72,371 Views Citations
A Qualitative Assessment of the Effectiveness of the “Incentive Package” Piloted in Shahjahanpur, Bogra under “Alive and Thrive” Program (Articles)

Umme Salma Mukta, Syed Masud Ahmed, Umme Sayka, Md. Raisul Haque

Open Access Library Journal Vol.1 No.7, October 14, 2014

DOI: 10.4236/oalib.1100884 1,843 Downloads 2,675 Views Citations
The Role of Emotional Intelligence in Enhancing Organizational Effectiveness: The Case of Information Technology Managers in Jordan (Articles)

Ra’ed Masa’deh

International Journal of Communications, Network and System Sciences Vol.9 No.6, June 24, 2016

DOI: 10.4236/ijcns.2016.96022 3,360 Downloads 8,559 Views Citations
The Trade Unions Performance in Tanzania: The Perceptions of School Teachers Union in Singida Municipality (Articles)

Ausi Nchimbi

Open Journal of Social Sciences Vol.6 No.4, April 30, 2018

DOI: 10.4236/jss.2018.64021 1,825 Downloads 9,479 Views Citations
Effectiveness of Ginseng in Treating Erectile Dysfunction: A Review Paper (Articles)

Amy Ting Shy Yee, Lee Tiong Chan

Open Access Library Journal Vol.8 No.10, October 29, 2021

DOI: 10.4236/oalib.1108043 498 Downloads 7,884 Views Citations

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