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Affiliation
ISSN
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On Leadership and It’s Marketing
(Articles)
Jinzhang Gao
Open Journal of Leadership
Vol.2 No.4
, October 23, 2013
DOI:
10.4236/ojl.2013.24011
7,727
Downloads
12,740
Views
Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB
(Articles)
Allan Carlos Alves
,
Ângela Maria Cavalcanti Ramalho
,
Sandra Sereide Ferreira da Silva
,
Cicero de Sousa Lacerda
,
Juaceli Araújo Lima
,
Fabio Adriano Pereira da Silva
iBusiness
Vol.7 No.2
, June 18, 2015
DOI:
10.4236/ib.2015.72011
5,912
Downloads
7,341
Views
Citations
Blockchain Economics and Marketing
(Articles)
Frank T. Lorne
,
Sriram Daram
,
Rutha Frantz
,
Naveen Kumar
,
Athif Mohammed
,
Amit Muley
Journal of Computer and Communications
Vol.6 No.12
, December 26, 2018
DOI:
10.4236/jcc.2018.612011
2,321
Downloads
6,850
Views
Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry
(Articles)
Valeriya Marchenko
Open Journal of Social Sciences
Vol.8 No.8
, August 24, 2020
DOI:
10.4236/jss.2020.88025
655
Downloads
3,306
Views
Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
(Articles)
Mary B. Frambo
,
Hans Kok
,
Bruno Fon
Journal of Human Resource and Sustainability Studies
Vol.10 No.1
, March 14, 2022
DOI:
10.4236/jhrss.2022.101007
554
Downloads
1,980
Views
Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign
(Articles)
Mona Arslan
,
Ahmed Ghazal
Open Access Library Journal
Vol.11 No.11
, November 11, 2024
DOI:
10.4236/oalib.1112426
279
Downloads
1,888
Views
Citations
B2B Marketing—Social Marketing
(Articles)
Delores Leonard
Open Journal of Business and Management
Vol.13 No.2
, March 6, 2025
DOI:
10.4236/ojbm.2025.132047
362
Downloads
1,938
Views
Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda
(Articles)
Lianda Wanyonyi Mauyo
,
Jonas N. Chianu
,
Bernard Kibet Nassiuma
,
Richard Onyango Musebe
Journal of Service Science and Management
Vol.3 No.4
, December 28, 2010
DOI:
10.4236/jssm.2010.34057
7,061
Downloads
12,706
Views
Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank
(Articles)
Jiangyu Li
,
Haibo Yu
iBusiness
Vol.5 No.3B
, November 8, 2013
DOI:
10.4236/ib.2013.53B010
8,538
Downloads
14,306
Views
Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State
(Articles)
N. Gladson Nwokah
,
Joyce Tamunosaki Briggs
Journal of Human Resource and Sustainability Studies
Vol.5 No.4
, December 12, 2017
DOI:
10.4236/jhrss.2017.54021
3,227
Downloads
9,948
Views
Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth
(Articles)
Yasaman Javadi
iBusiness
Vol.14 No.3
, September 13, 2022
DOI:
10.4236/ib.2022.143011
607
Downloads
3,303
Views
Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
(Articles)
Mabel Birungi Komunda
,
Aihie Osarenkhoe
,
Daniella Fjellström
,
Justus Katusabe
,
Victor Nyongyera
Journal of Service Science and Management
Vol.16 No.6
, November 24, 2023
DOI:
10.4236/jssm.2023.166037
516
Downloads
2,639
Views
Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies
(Articles)
Leila Sadrnia
iBusiness
Vol.15 No.4
, December 29, 2023
DOI:
10.4236/ib.2023.154018
634
Downloads
3,532
Views
Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing
(Articles)
Busra Yuceer
,
Omer Faruk Sarkbay
,
Murat Basal
Open Journal of Social Sciences
Vol.12 No.2
, February 27, 2024
DOI:
10.4236/jss.2024.122021
717
Downloads
2,854
Views
Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.14 No.5
, May 9, 2024
DOI:
10.4236/ajibm.2024.145033
1,294
Downloads
7,346
Views
Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case
(Articles)
Simone Guercini
Journal of Service Science and Management
Vol.2 No.2
, June 17, 2009
DOI:
10.4236/jssm.2009.22015
6,316
Downloads
11,963
Views
Citations
Self-Construal and Its Implications for Marketing
(Articles)
Kun Gai
Open Journal of Social Sciences
Vol.6 No.5
, May 29, 2018
DOI:
10.4236/jss.2018.65020
1,881
Downloads
7,111
Views
Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China
(Articles)
Yuan Wang
Open Journal of Business and Management
Vol.8 No.2
, March 5, 2020
DOI:
10.4236/ojbm.2020.82037
1,704
Downloads
4,400
Views
Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era
(Articles)
Fan Mo
Open Access Library Journal
Vol.9 No.1
, January 6, 2022
DOI:
10.4236/oalib.1108157
345
Downloads
2,341
Views
Citations
Food Marketing and Its Influence on Peoples’ Perception of Health
(Articles)
Samantha Willis
Open Journal of Social Sciences
Vol.10 No.11
, October 28, 2022
DOI:
10.4236/jss.2022.1011034
638
Downloads
4,711
Views
Citations
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