Marketing Innovation - Articles - Scientific Research Publishing

How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,372 Downloads 13,239 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,176 Downloads 13,020 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3, August 28, 2014

DOI: 10.4236/jdaip.2014.23010 13,043 Downloads 20,556 Views Citations
On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4, October 23, 2013

DOI: 10.4236/ojl.2013.24011 7,725 Downloads 12,733 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2, June 18, 2015

DOI: 10.4236/ib.2015.72011 5,911 Downloads 7,337 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12, December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,320 Downloads 6,849 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8, August 24, 2020

DOI: 10.4236/jss.2020.88025 655 Downloads 3,301 Views Citations
What Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy (Articles)

Mary B. Frambo, Hans Kok, Bruno Fon

Journal of Human Resource and Sustainability Studies Vol.10 No.1, March 14, 2022

DOI: 10.4236/jhrss.2022.101007 554 Downloads 1,979 Views Citations
Assessing the Role of AI in Generating Content for Digital Brand Communications: The Case of a Midjourney Generated Campaign (Articles)

Mona Arslan, Ahmed Ghazal

Open Access Library Journal Vol.11 No.11, November 11, 2024

DOI: 10.4236/oalib.1112426 279 Downloads 1,888 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132047 361 Downloads 1,932 Views Citations
A Review of Ambidextrous Innovation Research (Articles)

Ying Zhao, Fangfang Ren, Mengxiao Fan

American Journal of Industrial and Business Management Vol.15 No.2, February 24, 2025

DOI: 10.4236/ajibm.2025.152014 217 Downloads 1,251 Views Citations
Determinants of IT Innovation Diffusion from Dynamic Perspective—Review and Prospects (Articles)

Mingwang Lei

Technology and Investment Vol.7 No.1, February 18, 2016

DOI: 10.4236/ti.2016.71001 5,048 Downloads 6,819 Views Citations
Does VC Spur Regional Innovation? (Articles)

Shun Zhang, Lining Dong

Open Journal of Social Sciences Vol.4 No.4, April 26, 2016

DOI: 10.4236/jss.2016.44017 1,997 Downloads 3,154 Views Citations
A Comprehensive Framework of Corporate Strategies Leveraging Open Innovation (Articles)

Babak Ziyae

Journal of Service Science and Management Vol.10 No.6, December 25, 2017

DOI: 10.4236/jssm.2017.106042 1,749 Downloads 3,521 Views Citations
Value Innovation by Creating Blue Oceans (Articles)

Thomas Hammer

Open Access Library Journal Vol.9 No.2, February 11, 2022

DOI: 10.4236/oalib.1108379 401 Downloads 6,469 Views Citations
Organizational Culture and Favorable Environment for the Development of Innovations (Articles)

Manuel Fernandes Neto, Denise Del Pra Netto Machado

Social Networking Vol.11 No.2, April 30, 2022

DOI: 10.4236/sn.2022.112002 583 Downloads 2,622 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4, December 28, 2010

DOI: 10.4236/jssm.2010.34057 7,061 Downloads 12,702 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,538 Downloads 14,303 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4, December 12, 2017

DOI: 10.4236/jhrss.2017.54021 3,218 Downloads 9,922 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3, September 13, 2022

DOI: 10.4236/ib.2022.143011 606 Downloads 3,291 Views Citations

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