Fashion Brand - Articles - Scientific Research Publishing

A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,169 Downloads 15,493 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,996 Downloads 7,461 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,618 Downloads 11,250 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1, January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,732 Downloads 5,900 Views Citations
Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4, April 18, 2019

DOI: 10.4236/ajibm.2019.94061 2,315 Downloads 5,609 Views Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends (Articles)

Ava Broussard-Goldsmith

Open Journal of Business and Management Vol.12 No.6, November 6, 2024

DOI: 10.4236/ojbm.2024.126201 1,130 Downloads 18,370 Views Citations
A Study of the Strandzha Brand in the Bulgarian Media Ecosystem (Articles)

Ivanka Mavrodieva

Advances in Journalism and Communication Vol.14 No.2, June 29, 2026

DOI: 10.4236/ajc.2026.142007 17 Downloads 121 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 92 Downloads 448 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,929 Downloads 17,266 Views Citations
Progressive Retrogression: Science, Technology, Dress Sense and Fashion Taste amongst Polytechnic Students in Ghana (Articles)

Maud Schall, Seth Christopher Yaw Appiah

Art and Design Review Vol.4 No.2, April 15, 2016

DOI: 10.4236/adr.2016.42004 3,029 Downloads 5,453 Views Citations
The Cultivation of Professional Ability for Fashion-Majors Based on Test of English Proficiency (Oral) (Articles)

Weili Zi

Creative Education Vol.7 No.8, June 3, 2016

DOI: 10.4236/ce.2016.78115 1,727 Downloads 2,916 Views Citations
This article belongs to the Special Issue on Higher Education Research and Development
Being a Fashion Designer in Montreal: Flexible Careers across the Life Course! (Articles)

Amina Yagoubi, Diane-Gabrielle Tremblay

Journal of Human Resource and Sustainability Studies Vol.4 No.3, September 6, 2016

DOI: 10.4236/jhrss.2016.43024 1,791 Downloads 3,756 Views Citations
New Technologies Applied to the Fashion Visual Merchandising (Articles)

Juliana Paradinha Sampaio, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, Julia Baruque-Ramos

Modern Economy Vol.8 No.3, March 21, 2017

DOI: 10.4236/me.2017.83031 2,827 Downloads 10,097 Views Citations
This article belongs to the Special Issue on Consumption and Economics
Business Model and Wearables: What Convergence and Collaboration in the Area of Connected Objects and Clothing? (Articles)

Diane-Gabrielle Tremblay, Amina Yagoubi

Journal of Human Resource and Sustainability Studies Vol.5 No.1, March 30, 2017

DOI: 10.4236/jhrss.2017.51011 2,114 Downloads 4,025 Views Citations
The Politics of Women’s Fashion in the Cultural West: A Perspective (Articles)

Sarah E. Reynolds, Sophie V. Richardson, Max Barnish, Isla Reid, Rachel Ross, Rhiannon Campbell, Bex Horne

Art and Design Review Vol.5 No.4, November 28, 2017

DOI: 10.4236/adr.2017.54021 1,338 Downloads 4,331 Views Citations
Attitudes and Preferences for Sex-Appealing Products by Vietnamese Women in Their Ovulation Cycle (Articles)

Ngoc Pham, Arturo Vasquez, Reto Felix

Theoretical Economics Letters Vol.7 No.7, November 28, 2017

DOI: 10.4236/tel.2017.77135 1,072 Downloads 3,173 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Internal Analysis of Forever 21’s Failure in China (Articles)

Jiarui Liu

Chinese Studies Vol.10 No.3, July 26, 2021

DOI: 10.4236/chnstd.2021.103009 933 Downloads 10,042 Views Citations
Measuring Sustainability in the Luxury Fashion Sector: A Comparison between LVMH and Kering (Articles)

Gloria Fiorani, Federica Bosco, Chiara Di Gerio

Modern Economy Vol.13 No.3, March 21, 2022

DOI: 10.4236/me.2022.133020 1,023 Downloads 5,703 Views Citations
Exploration on the Training Mode of Fashion Design Education Talents in the Context of Cultural Heritage (Articles)

Ran Bi, Jin Yang

Art and Design Review Vol.10 No.4, November 30, 2022

DOI: 10.4236/adr.2022.104039 408 Downloads 1,665 Views Citations
Impacts of Transparency and Traceability on Fashion Supply Chain System (Articles)

Laiker Aakanksha, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, April 17, 2023

DOI: 10.4236/iim.2023.153006 875 Downloads 5,610 Views Citations

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