Dynamic Marketing Decision-Making - Articles - Scientific Research Publishing

Using Real-Time Quantitative Data Saturation Analysis to Enhance the Rigor of Qualitative Research: A Decision-Making Perspective (Articles)

Robert E. Levasseur

Open Journal of Business and Management Vol.14 No.4, July 3, 2026

DOI: 10.4236/ojbm.2026.144103 17 Downloads 312 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,400 Downloads 27,317 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 251 Downloads 2,179 Views Citations
Role of Knowledge Engineering in the Development of a Hybrid Knowledge Based Medical Information System for Atrial Fibrillation (Articles)

Aankita Kaur, Mansaf Alam

American Journal of Industrial and Business Management Vol.3 No.1, January 17, 2013

DOI: 10.4236/ajibm.2013.31005 10,853 Downloads 15,258 Views Citations
Systematic Reviews: Exploring Consumer Acceptance of AI (Articles)

Ryan Yu

Open Journal of Business and Management Vol.13 No.2, February 13, 2025

DOI: 10.4236/ojbm.2025.132042 850 Downloads 1,973 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 3,013 Downloads 10,216 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,752 Downloads 13,800 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,421 Downloads 31,526 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,197 Downloads 36,727 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,922 Downloads 17,244 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,372 Downloads 13,239 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,176 Downloads 13,020 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3, August 28, 2014

DOI: 10.4236/jdaip.2014.23010 13,044 Downloads 20,557 Views Citations
AI-Driven Budget Estimation in End-User Software Engineering: An Excel-Python Approach (Articles)

Ftoon Nasser Almuthhin, Mohamed Fakhry Mansour Mohamed

Journal of Software Engineering and Applications Vol.18 No.7, July 17, 2025

DOI: 10.4236/jsea.2025.187013 129 Downloads 895 Views Citations
SAGENT: An Intelligent System for the Management of Complex Workflows (Articles)

Hong Wu, Vijay K. Madisetti

Journal of Software Engineering and Applications Vol.18 No.12, December 23, 2025

DOI: 10.4236/jsea.2025.1812031 100 Downloads 586 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2, May 29, 2012

DOI: 10.4236/ti.2012.32008 9,852 Downloads 15,701 Views Citations
On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4, October 23, 2013

DOI: 10.4236/ojl.2013.24011 7,725 Downloads 12,733 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2, June 18, 2015

DOI: 10.4236/ib.2015.72011 5,911 Downloads 7,337 Views Citations
Blockchain Economics and Marketing (Articles)

Frank T. Lorne, Sriram Daram, Rutha Frantz, Naveen Kumar, Athif Mohammed, Amit Muley

Journal of Computer and Communications Vol.6 No.12, December 26, 2018

DOI: 10.4236/jcc.2018.612011 2,321 Downloads 6,850 Views Citations
Obesity Levels in the Russian Federation—A Risk Reduction Portfolio Management Corporate Governance Approach to the Bio-Psycho-Social Influence of Marketing Projects in the Russian Fast Food Industry (Articles)

Valeriya Marchenko

Open Journal of Social Sciences Vol.8 No.8, August 24, 2020

DOI: 10.4236/jss.2020.88025 655 Downloads 3,301 Views Citations

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