Brand Equity - Articles - Scientific Research Publishing

Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 334 Downloads 2,343 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,975 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 186 Downloads 914 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,387 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 102 Downloads 624 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 902 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 61 Downloads 632 Views Citations
This article belongs to the Special Issue on Technology and Society
Impact of Economic Uncertainty Related to Stock Market Uncertainty during the COVID-19 Pandemic Epidemic (Articles)

Yue Jin

Journal of Financial Risk Management Vol.11 No.4, December 30, 2022

DOI: 10.4236/jfrm.2022.114038 694 Downloads 2,615 Views Citations
Client Consummation and Commitment on JIO Mobile Network in Vellore District: An Economic Analysis (Articles)

Yoganandham Govindharaj, Elanchezhian Govindasamy, Govindaraj Arumugam

Journal of Human Resource and Sustainability Studies Vol.9 No.1, March 19, 2021

DOI: 10.4236/jhrss.2021.91009 590 Downloads 2,675 Views Citations
Factors Influencing Social Media in Managing Corporate Reputation for a Christian Organisation in Developing Countries Based on the VT4 Model (Articles)

Dexter Adamson Njuka, Jackson Phiri

Technology and Investment Vol.12 No.2, May 11, 2021

DOI: 10.4236/ti.2021.122005 751 Downloads 3,711 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145038 397 Downloads 1,412 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 246 Downloads 2,246 Views Citations
Research on the Brand Internationalization Strategy of BYD’s New Energy Vehicle (Articles)

Chacha Rodgers Wilson, Mingwu Li

Open Access Library Journal Vol.12 No.9, September 29, 2025

DOI: 10.4236/oalib.1113505 280 Downloads 3,282 Views Citations
Socially Responsible Supply Chain Partnership Based-On CSR Equity Model (Articles)

Rong Wang

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24024 5,415 Downloads 9,878 Views Citations
How Cities Influenced by High Speed Rail Development: A Case Study in China (Articles)

Jing Shi, Nian Zhou

Journal of Transportation Technologies Vol.3 No.2A, May 24, 2013

DOI: 10.4236/jtts.2013.32A002 4,974 Downloads 10,197 Views Citations
This article belongs to the Special Issue on Impact and Technologies of High Speed Rail
Unique Premedical Education Experience in Public Health and Equity: Combined BA/MD Summer Practicum (Articles)

Amy Clithero, Robert Sapien, Judith Kitzes, Summers Kalishman, Sharon Wayne, Brian Solan, Lana Wagner, Valerie Romero-Leggott

Creative Education Vol.4 No.7B, July 19, 2013

DOI: 10.4236/ce.2013.47A2021 4,584 Downloads 6,773 Views Citations
This article belongs to the Special Issue on Higher Education
Socio-Spatial Inequality in Education Facilities in the Concepción Metropolitan Area (Chile) (Articles)

Helen De la Fuente, Carolina Rojas, María Jesús Salado, Juan Antonio Carrasco, Tijs Neutens

Current Urban Studies Vol.1 No.4, December 13, 2013

DOI: 10.4236/cus.2013.14013 6,079 Downloads 10,251 Views Citations
A Note on a Framework to Assess the Required Equity Risk Premium Using Cumulative Prospect Theory (Articles)

Chris Holdsworth, Eben Maré

Theoretical Economics Letters Vol.4 No.1, February 18, 2014

DOI: 10.4236/tel.2014.41014 4,179 Downloads 6,047 Views Citations
Measurement of U.S. Equity Mutual Funds’ Environmental Responsibility Attractiveness for an Individual Investor (Articles)

Paz Méndez, Bouchra M’Zali, Pascal Lang, Blanca Pérez-Gladish

Open Journal of Business and Management Vol.2 No.2, April 29, 2014

DOI: 10.4236/ojbm.2014.22012 4,454 Downloads 6,811 Views Citations
Community Based Health Insurance in India: Prospects and Challenges (Articles)

Bhaskar Purohit

Health Vol.6 No.11, May 22, 2014

DOI: 10.4236/health.2014.611152 9,717 Downloads 18,536 Views Citations

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