Luxury Hotel Marketing - Articles - Scientific Research Publishing

The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,137 Downloads 46,764 Views Citations
Reciprocal Interaction between Management Accounting and Other Management Roles (Articles)

Huijun Zeng

Open Access Library Journal Vol.5 No.11, November 14, 2018

DOI: 10.4236/oalib.1104908 1,067 Downloads 3,366 Views Citations
Research on Talent Demand of Key Supporting Industries in Henan Province—Taking the Medical Industry as an Example (Articles)

Fang Cheng, Lu Wang, Qianqian Wang, Yanjie Fan, Hui Gao, Baojian Dong

Creative Education Vol.9 No.15, November 23, 2018

DOI: 10.4236/ce.2018.915196 916 Downloads 2,032 Views Citations
Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1, January 11, 2019

DOI: 10.4236/me.2019.101006 2,439 Downloads 5,759 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,103 Downloads 4,247 Views Citations
Factors Influencing the Success of Small and Medium Scale Manufacturing Enterprises (Articles)

Ruankwan Intanon, Nuatip Sumkaew, Chitinout Wattana

Open Journal of Social Sciences Vol.7 No.3, March 22, 2019

DOI: 10.4236/jss.2019.73028 1,264 Downloads 3,316 Views Citations
A Case Study on BioChannel Partner: How Can the Sales Turnover of BioChannel Partners’ Online Services Be Increased? (Articles)

Fabiha Enam, Marushat Bin Sakhawat, M. Mamoon Al Bashir

Journal of Human Resource and Sustainability Studies Vol.7 No.1, March 28, 2019

DOI: 10.4236/jhrss.2019.71006 929 Downloads 2,290 Views Citations
Research on Influencing Factors of Purchase Promotion Intention Based on Skincare Industry (Articles)

Zhichao Liu, Jiahui Ling

Modern Economy Vol.10 No.3, March 28, 2019

DOI: 10.4236/me.2019.103069 1,921 Downloads 7,095 Views Citations
Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry (Articles)

Cynthia M. Frisby

Advances in Journalism and Communication Vol.7 No.2, June 19, 2019

DOI: 10.4236/ajc.2019.72003 11,850 Downloads 22,424 Views Citations
Facebook—A Boon or Bane towards Social Media Marketing (Articles)

R. Ayswarya, Shilpa A. Telreja, S. Praveena, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 15, 2019

DOI: 10.4236/jssm.2019.125043 1,801 Downloads 6,808 Views Citations
Green Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students (Articles)

Víctor Hugo Fernández-Bedoya, Ambrocio Teodoro Esteves-Pairazamán, Rosario Violeta Grijalva-Salazar, Walter Gregorio Ibarra-Fretell, Susana Edita Paredes-Díaz, Josefina Amanda Suyo-Vega, Mónica Elisa Meneses-La-Riva, Jorge Luís Aníbal Baldárrago-Baldárrago, Víctor Raúl Reátegui-Paredes, Robert Willie Chávez-Mayta

Modern Economy Vol.11 No.1, January 8, 2020

DOI: 10.4236/me.2020.111001 1,160 Downloads 3,819 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,495 Downloads 3,139 Views Citations
Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement (Articles)

Raymond Chimezie Ukaegbu

Open Access Library Journal Vol.7 No.3, March 11, 2020

DOI: 10.4236/oalib.1105865 4,899 Downloads 20,904 Views Citations
Sales Effort and Coordination in an O2O Supply Chain with Two-Period of Marketing (Articles)

Jing Shi

Open Journal of Business and Management Vol.8 No.3, April 10, 2020

DOI: 10.4236/ojbm.2020.83065 790 Downloads 2,049 Views Citations
Bank Telemarketing Forecasting Model Based on t-SNE-SVM (Articles)

Jianguo Che, Sai Zhao, Yongfan Li, Kai Li

Journal of Service Science and Management Vol.13 No.3, May 18, 2020

DOI: 10.4236/jssm.2020.133029 1,014 Downloads 4,237 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4, July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,719 Downloads 6,159 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,541 Downloads 5,600 Views Citations
The Environmental Impact of Polycyclic Aromatic Hydrocarbons: Mechanism of Extraction by Bio-Surfactant in a Microwave (Articles)

Haroun Ali Adannou, Nayaou Kadidja Kamane, Samba Koukouare Prosper, Dorim Ngarbaroum, Allaramadji Ngarmadji Constant, Abdel-Hamid Mahamat Ali, Simon Ngos III

Natural Resources Vol.11 No.12, December 31, 2020

DOI: 10.4236/nr.2020.1112035 692 Downloads 2,106 Views Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM) (Articles)

Norbert Mooya, Jackson Phiri

Technology and Investment Vol.12 No.2, March 5, 2021

DOI: 10.4236/ti.2021.122004 1,279 Downloads 4,443 Views Citations
Introduction to the Research on the Special Marketing Ability of Higher Vocational Automobile Industry under the Background of the Integration of Production and Education (Articles)

Leijie Gong, Lin Wang

Open Access Library Journal Vol.8 No.3, March 18, 2021

DOI: 10.4236/oalib.1107039 581 Downloads 1,766 Views Citations

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