Virtual Brand Community - Articles - Scientific Research Publishing

Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,523 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)

Chao Liu, Feiyan Liu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82026 1,512 Downloads 3,655 Views Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1, February 3, 2021

DOI: 10.4236/jhrss.2021.91001 728 Downloads 1,927 Views Citations
Study on the Strategy of Customer Participation in Service Innovation in Virtual Community (Articles)

Shi Zeng

American Journal of Industrial and Business Management Vol.8 No.6, June 14, 2018

DOI: 10.4236/ajibm.2018.86099 1,008 Downloads 3,313 Views Citations
The Path and Mechanism of the Influence of Social Capital on Customer Citizenship Behavior in Virtual Community Environment (Articles)

Hongyu Liu

American Journal of Industrial and Business Management Vol.10 No.6, June 10, 2020

DOI: 10.4236/ajibm.2020.106074 683 Downloads 2,135 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4, April 18, 2017

DOI: 10.4236/aasoci.2017.74009 2,255 Downloads 5,487 Views Citations
Exploring Tutor and Student Experiences in Online Synchronous Learning Environments in the Performing Arts (Articles)

Susi Peacock, Sue Murray, John Dean, Douglas Brown, Simon Girdler, Bianca Mastrominico

Creative Education Vol.3 No.7, November 28, 2012

DOI: 10.4236/ce.2012.37186 6,082 Downloads 9,517 Views Citations
Factors That Influence Healthcare Professionals’ Online Interaction in a Virtual Community of Practice (Articles)

Faith Ikioda, Sally Kendall, Fiona Brooks, Anna De Liddo, Simon Buckingham Shum

Social Networking Vol.2 No.4, October 30, 2013

DOI: 10.4236/sn.2013.24017 4,663 Downloads 9,488 Views Citations
Evolution of Sports Practice in Senegal in the Internet Age: A Socio-Historical Analysis of the Impact of Digital Media on Sports Culture and Community Participation (Articles)

Amadou Anna Seye, Omar Dieng, Charles Bassene

Open Journal of Applied Sciences Vol.15 No.11, November 17, 2025

DOI: 10.4236/ojapps.2025.1511227 59 Downloads 526 Views Citations
The Influence of Memetic Primers in Online Comments in Video Game Blogs (Articles)

Ibrahim Yucel

Advances in Internet of Things Vol.2 No.3, July 26, 2012

DOI: 10.4236/ait.2012.23008 6,366 Downloads 11,741 Views Citations
A Generic Service Architecture for Secure Ubiquitous Computing Systems (Articles)

Shudong Chen, Johan Lukkien, Richard Verhoeven

International Journal of Communications, Network and System Sciences Vol.5 No.1, December 31, 2011

DOI: 10.4236/ijcns.2012.51007 4,798 Downloads 8,854 Views Citations
The Role of the “Inter-Life” Virtual World as a Creative Technology to Support Student Transition into Higher Education (Articles)

Alison M. Devlin, Vic Lally, Brian Canavan, Jane Magill

Creative Education Vol.4 No.7B, July 19, 2013

DOI: 10.4236/ce.2013.47A2025 6,217 Downloads 11,110 Views Citations
This article belongs to the Special Issue on Higher Education
The Virtual Community of Practice for School Principals: A Professional Development Method (Articles)

Monique Lambert, Yamina Bouchamma

Creative Education Vol.12 No.2, February 25, 2021

DOI: 10.4236/ce.2021.122030 800 Downloads 3,620 Views Citations
Evaluation Method of Information Dissemination Efficiency within Professional Virtual Community: Based on Chinese College and University Students (Articles)

Huawei Zhi, Tao Guo

Advances in Journalism and Communication Vol.12 No.1, February 8, 2024

DOI: 10.4236/ajc.2024.121005 203 Downloads 836 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,258 Downloads 9,663 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,785 Downloads 4,447 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 412 Downloads 2,889 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,365 Downloads 12,470 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,590 Downloads 4,715 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,061 Downloads 7,128 Views Citations

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