Social Media Strategy - Articles - Scientific Research Publishing

In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises (Articles)

Yue Fang

Open Journal of Business and Management Vol.8 No.2, March 26, 2020

DOI: 10.4236/ojbm.2020.82057 1,770 Downloads 5,926 Views Citations
Social Media in Science Marketing-Framework, Instruments, and Strategies. Cases from German Research Institutes (Articles)

Oliver Mauroner, Dorit Fauck

Open Journal of Business and Management Vol.2 No.3, July 29, 2014

DOI: 10.4236/ojbm.2014.23030 4,953 Downloads 8,545 Views Citations
Understanding Persuasive Communication Strategies of Online Social Influencers through the Lens of Sociology and Decision Neuroscience (Articles)

Chenzhan Hu, Yixuan Sun

Advances in Applied Sociology Vol.15 No.12, December 25, 2025

DOI: 10.4236/aasoci.2025.1512077 108 Downloads 988 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,429 Views Citations
The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.12 No.10, October 10, 2025

DOI: 10.4236/oalib.1114122 115 Downloads 1,186 Views Citations
Social Media in e-Governance: A Study with Special Reference to India (Articles)

Mohamad Tariq Banday, Muzamil M. Mattoo

Social Networking Vol.2 No.2, April 30, 2013

DOI: 10.4236/sn.2013.22006 14,335 Downloads 26,481 Views Citations
Use of Social Media to Support Nursing Students’ Learning in Zambia (Articles)

Ruth Wahila, Lonia Mwape, Kestone Lyambai, Marjorie Kabinga-Makukula

Creative Education Vol.9 No.8, June 29, 2018

DOI: 10.4236/ce.2018.98092 1,619 Downloads 5,826 Views Citations
This article belongs to the Special Issue on Medical Education and Health Education
Politics and the Twitter Revolution: A Brief Literature Review and Implications for Future Research (Articles)

James Nguyen

Social Networking Vol.7 No.4, October 29, 2018

DOI: 10.4236/sn.2018.74018 2,487 Downloads 10,097 Views Citations
A Review of Affective Strategy and Social Strategy in Developing Students’ Speaking Skills (Articles)

Norfaeza Zakaria, Harwati Hashim, Melor Md. Yunus

Creative Education Vol.10 No.12, November 29, 2019

DOI: 10.4236/ce.2019.1012232 2,693 Downloads 17,325 Views Citations
This article belongs to the Special Issue on Teaching and Learning
A Study on Communication Media Selection: Comparing the Effectiveness of the Media Richness, Social Influence, and Media Fitness (Articles)

Rui Gu, Kunihiko Higa, Douglas R. Moodie

Journal of Service Science and Management Vol.4 No.3, September 29, 2011

DOI: 10.4236/jssm.2011.43035 9,398 Downloads 19,614 Views Citations
Toyota’s Slow Response to Manufacturing Defects Leading to Recalls: Result of Poor Communication Strategy (Articles)

Oyinkepreye L. Bebeteidoh, Stephen A. Takim

Journal of Transportation Technologies Vol.6 No.5, October 17, 2016

DOI: 10.4236/jtts.2016.65034 3,272 Downloads 10,375 Views Citations
Social Media and Resilience in the COVID-19 Crisis (Articles)

Rita Mano

Advances in Applied Sociology Vol.10 No.11, November 26, 2020

DOI: 10.4236/aasoci.2020.1011026 3,961 Downloads 10,592 Views Citations
Consumer Hegemony on Social Media in the Digital Disruption Era (Articles)

Fathima Razeena Abdul Razick, Udeshika de Silva, Minali Wadu Mesthri

Journal of Human Resource and Sustainability Studies Vol.11 No.3, August 24, 2023

DOI: 10.4236/jhrss.2023.113028 390 Downloads 2,691 Views Citations
Application of Facebook and Twitter Media Communication Channels in University Libraries in Kenya (Articles)

Samuel Kairigo Wakahia, Patrick Oduor Owoche

Open Access Library Journal Vol.11 No.4, April 30, 2024

DOI: 10.4236/oalib.1111415 108 Downloads 767 Views Citations
Determinants of Social Media Adoption among SMEs in Syria: Analyzing Depth of Usage through the TOE Framework (Articles)

Rasha Mohamad Daood, Emmanuel Owusu Oppong, Jian Wang

Open Journal of Business and Management Vol.12 No.4, July 26, 2024

DOI: 10.4236/ojbm.2024.124142 265 Downloads 1,135 Views Citations
Study on the Online Travel Information Search: A Perspective of Social Media (Articles)

Yuanfang Qian, Jun Hu, Mu Zhang

Advances in Applied Sociology Vol.5 No.8, August 26, 2015

DOI: 10.4236/aasoci.2015.58021 7,596 Downloads 11,167 Views Citations
The Influence of Social Media on Adolescent Body Image Ideals: A Study of Middle School Students in Guangzhou-Foshan, China (Articles)

Yitong Zhu

Advances in Applied Sociology Vol.13 No.8, August 30, 2023

DOI: 10.4236/aasoci.2023.138038 788 Downloads 9,279 Views Citations
Social Media Use Effects on Self-Cognition and Behavior Patterns under the Network Environment (Articles)

Ruizi Tang, Ruiyang Shi, Yixiao Zhao, Yuer Chen, Boao Hua

Open Journal of Social Sciences Vol.12 No.3, March 29, 2024

DOI: 10.4236/jss.2024.123025 329 Downloads 1,921 Views Citations
Cybermigration: Connections, Human Mobility and Media Culture. An Italian Case Study (Articles)

Giacomo Buoncompagni

Advances in Applied Sociology Vol.11 No.2, February 8, 2021

DOI: 10.4236/aasoci.2021.112006 660 Downloads 1,875 Views Citations
How People Show Their Emotions towards COVID-19 on Twitter Platform (Articles)

Lu Zhao

Advances in Journalism and Communication Vol.10 No.2, June 7, 2022

DOI: 10.4236/ajc.2022.102012 316 Downloads 1,562 Views Citations

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