Loyalty Programs - Articles - Scientific Research Publishing

Evaluating the Impact of Marriott Bonvoy Loyalty Program on Competitive Advantage in the Hospitality Industry (Articles)

Maximo Burgio, Maria Victoria Anauati

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142069 98 Downloads 1,122 Views Citations
Determinants of the Satisfaction of Students Studying in Private Universities—Application of Kano Model (Articles)

P. Venkateswarlu, Sanjeev Malaviya, Muddu Vinay

Theoretical Economics Letters Vol.10 No.1, January 17, 2020

DOI: 10.4236/tel.2020.101001 2,340 Downloads 7,759 Views Citations
Brand Humanization and Women’s Loyalty in Clothing Stores, Chimbote 2025 (Articles)

Rafael Callacnà Alba, Luis Junior Príncipe Montenegro, Elizabeth Cieza Querevalù, Melissa Lisbeth Castro Cruz, Giancarlos Gilbert Quiñones Ardiles, Nicole Taily Castro Cruz

Open Journal of Social Sciences Vol.13 No.8, August 15, 2025

DOI: 10.4236/jss.2025.138022 92 Downloads 444 Views Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty (Articles)

Santosh Kumar Alreddy, Dwarakanath Siriguppi, Mohandas J. Menon

Theoretical Economics Letters Vol.9 No.6, August 29, 2019

DOI: 10.4236/tel.2019.96133 1,519 Downloads 4,264 Views Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels (Articles)

Maud Tixier

Modern Economy Vol.2 No.5, November 25, 2011

DOI: 10.4236/me.2011.25096 6,204 Downloads 10,801 Views Citations
Evaluation of a Voluntary Control Program for the Detection of Bovine Leukemia Virus Antibodies Based on Agar Gel Immunodiffusion Test in Dairy Farms in Costa Rica (Articles)

Gaby Dolz, Francine Huijsen, Carlos Jiménez, Luis L. Rodríguez

Open Journal of Veterinary Medicine Vol.5 No.12, December 11, 2015

DOI: 10.4236/ojvm.2015.512031 4,039 Downloads 5,171 Views Citations
Teaching Strategy Using Programming: The Probability Case (Articles)

Elena Fabiola Ruiz Ledesma, Juan Jesús Gutiérrez García

Open Journal of Applied Sciences Vol.7 No.9, September 1, 2017

DOI: 10.4236/ojapps.2017.79032 1,309 Downloads 2,588 Views Citations
Exploring Avenues in Fostering Effectiveness of Entrepreneurship Education Programs in South African Public Secondary Schools: Fostering an Entrepreneurial Mindset (Articles)

Phakamani Irvine Dlamini

Creative Education Vol.15 No.7, July 31, 2024

DOI: 10.4236/ce.2024.157094 216 Downloads 951 Views Citations
Determinants of Online Banking Adoption among Ghanaian University Students (Articles)

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe

Journal of Service Science and Management Vol.8 No.2, April 1, 2015

DOI: 10.4236/jssm.2015.82020 4,294 Downloads 6,791 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,950 Downloads 7,590 Views Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital (Articles)

Mahuro G. Mbuthia, Egondi Thaddaeus

Open Access Library Journal Vol.2 No.4, April 1, 2015

DOI: 10.4236/oalib.1101213 1,677 Downloads 4,849 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,614 Downloads 11,225 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,085 Downloads 6,892 Views Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction (Articles)

Maryem Trabelsi

Open Journal of Business and Management Vol.8 No.2, January 21, 2020

DOI: 10.4236/ojbm.2020.82027 1,459 Downloads 5,298 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 790 Downloads 2,698 Views Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study (Articles)

Hemaid Alsulami

American Journal of Industrial and Business Management Vol.11 No.9, September 18, 2021

DOI: 10.4236/ajibm.2021.119059 922 Downloads 4,940 Views Citations
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt (Articles)

Lobna Hafez, Eman Elakkad, Mohamed Gamil

Open Journal of Business and Management Vol.9 No.5, September 23, 2021

DOI: 10.4236/ojbm.2021.95133 2,754 Downloads 17,295 Views Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty (Articles)

Graciano Soares Gomes, Mateus de Jesus Gomes, Agostinho da Cunha Moniz, João Américo, Armando B. M. Afonso, José Adriano Marçal

Journal of Human Resource and Sustainability Studies Vol.11 No.1, March 9, 2023

DOI: 10.4236/jhrss.2023.111007 328 Downloads 1,902 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 361 Downloads 1,919 Views Citations
Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions (Articles)

Ariunjargal Nergui, Odonchimeg Myagmarsuren, Khishigdalai Ulaankhuu, Erdenetuul Sereeter

Open Journal of Business and Management Vol.11 No.3, May 19, 2023

DOI: 10.4236/ojbm.2023.113058 439 Downloads 2,451 Views Citations

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