Generation Z - Articles - Scientific Research Publishing

Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 349 Downloads 2,353 Views Citations
How Can SMEs in Vietnam Use Facebook as a Marketing Tool to Reach Generation Z? (Articles)

Elizabeth Nguyen

Open Journal of Business and Management Vol.12 No.1, January 15, 2024

DOI: 10.4236/ojbm.2024.121011 382 Downloads 2,055 Views Citations
Quality Perception of Gen Z Consumer on Traditional Banking Services (Articles)

Suemi Lima-Vargas, Fernando Javier Cervantes-Aldana, Alvaro Enrique Lima-Vargas

Open Journal of Business and Management Vol.9 No.5, September 28, 2021

DOI: 10.4236/ojbm.2021.95140 659 Downloads 3,624 Views Citations
The Impact of ESG Practices in Taiwan Region Companies on the Recruitment of Generation Z: A Case Study of F Company’s Sustainability Initiatives (Articles)

Wen Ning Kuo, Mei Ya Wang, Chi-Hsin Wu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134146 173 Downloads 881 Views Citations
The Labelling Phenomenon for Generation Z and the Coping Strategies: Based on the Theory of Interaction Ritual Chains (Articles)

Jinfeng Wu

Open Access Library Journal Vol.12 No.11, November 11, 2025

DOI: 10.4236/oalib.1114421 57 Downloads 491 Views Citations
The Generation Z Readiness for Industrial Revolution 4.0 (Articles)

Syuhada Yunos, Rosseni Din

Creative Education Vol.10 No.12, November 29, 2019

DOI: 10.4236/ce.2019.1012223 1,779 Downloads 7,823 Views Citations
This article belongs to the Special Issue on Teaching and Learning
Analysis and Strategic Path of Self-Directed Learning Ability of “Generation Z” Broadcasting and Hosting Students (Articles)

Yue Wu

Creative Education Vol.14 No.3, March 21, 2023

DOI: 10.4236/ce.2023.143033 307 Downloads 1,319 Views Citations
Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z (Articles)

Nadine Mohamed Alaa Elgendy, Eiman Medhat Negm, Ahmed Ghazal

Open Access Library Journal Vol.11 No.10, October 11, 2024

DOI: 10.4236/oalib.1112163 223 Downloads 1,942 Views Citations
The Use of AI-Driven Personalization for Enhancing the Customer Experience for Gen-Z (Articles)

Hasini Chandrakumar

Open Journal of Business and Management Vol.12 No.6, November 29, 2024

DOI: 10.4236/ojbm.2024.126225 757 Downloads 6,004 Views Citations
Factors That Hinder the Small Agriculture Sector from Implementing Electrification Technology (Articles)

Dwight D. Gatlin

Open Journal of Business and Management Vol.13 No.2, March 14, 2025

DOI: 10.4236/ojbm.2025.132058 131 Downloads 649 Views Citations
Outsourcing of Competencies: Generation Z and the Loss of Practical Skills in Organizations (Articles)

Darcicley de Carvalho Lopes

Open Journal of Business and Management Vol.13 No.4, July 3, 2025

DOI: 10.4236/ojbm.2025.134131 139 Downloads 961 Views Citations
Lower Levels of Organizational Commitment among Generation Y and Z Workers within the Scope of Central New York Hospitals and Higher Turnover Rates (Articles)

Percy Davis, Charles Needham

Open Journal of Business and Management Vol.11 No.5, September 28, 2023

DOI: 10.4236/ojbm.2023.115147 568 Downloads 2,493 Views Citations
Videography in the 21^st Century Higher Education: Insights and Propositions from the Entrepreneurship Discipline (Articles)

Gospel Oparaocha, Daniil Pokidko, Raymond Adagbon, Erkki Sutinen

Creative Education Vol.5 No.13, July 25, 2014

DOI: 10.4236/ce.2014.513137 3,422 Downloads 5,536 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,705 Views Citations
Intergenerational Diversity and Management Styles: How the Presence of Multiple Generations in the Workplace Shapes Contemporary Leadership (Articles)

Kinga Weronika Dereń-Monteiro, Aldona Małgorzata Dereń

Journal of Human Resource and Sustainability Studies Vol.14 No.2, June 30, 2026

DOI: 10.4236/jhrss.2026.142016 20 Downloads 107 Views Citations
The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 9 Downloads 94 Views Citations
Log-Time Sampling of Signals: Zeta Transform (Articles)

Hannu Olkkonen, Juuso T. Olkkonen

Open Journal of Discrete Mathematics Vol.1 No.2, July 5, 2011

DOI: 10.4236/ojdm.2011.12008 5,375 Downloads 10,331 Views Citations
New 5-Alkenyl Resorcinols from Lithraea molleoides (Vell). Eng. (Articles)

Alejandra Catalano, Beatriz Lantaño, Lucas Fabián, Paula López

American Journal of Plant Sciences Vol.11 No.6, June 29, 2020

DOI: 10.4236/ajps.2020.116062 579 Downloads 1,634 Views Citations
Applying the WHO instead of CDC growth charts may double obesity rates (Articles)

Abeer Yasin, Guido Filler

Open Journal of Pediatrics Vol.3 No.2, June 18, 2013

DOI: 10.4236/ojped.2013.32025 7,289 Downloads 10,996 Views Citations
Neutrino Masses in Supersymmetric Economical Model (Articles)

Phung Van Dong, Do Thi Huong, Marcos Cadorso Rodriguez, Hoang Ngoc Long

Journal of Modern Physics Vol.2 No.8, August 31, 2011

DOI: 10.4236/jmp.2011.28093 5,172 Downloads 10,040 Views Citations

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