Consumer Engagement - Articles - Scientific Research Publishing

Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 794 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 272 Downloads 3,178 Views Citations
The Impact of Social Media Marketing on Consumer Behavior: A Study of the Fashion Retail Industry (Articles)

Saddam Nasir Chowdhury, Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Md Abdullah Al Mahmud, Golam Dastagir, Surove Akter

Open Journal of Business and Management Vol.12 No.3, May 21, 2024

DOI: 10.4236/ojbm.2024.123090 4,216 Downloads 70,443 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,474 Views Citations
Research on Brand Marketing Effectiveness from the Perspective of Consumer Perception: A Case Study of Pierre Cardin’s Marketing Strategy (Articles)

Yidan Kang, Siyue He, Shuyi Li, Zihan Wang, Chenggang Li

American Journal of Industrial and Business Management Vol.15 No.7, July 23, 2025

DOI: 10.4236/ajibm.2025.157047 334 Downloads 2,351 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 327 Downloads 3,398 Views Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 257 Downloads 1,881 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 93 Downloads 915 Views Citations
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire (Articles)

Tahi Zionte Herman Steven, Gan Jun

Open Access Library Journal Vol.13 No.5, May 25, 2026

DOI: 10.4236/oalib.1115244 0 Downloads 84 Views Citations
Consumers Reaction and Response to Covid-19 (Articles)

Nsiah Abigail, Jianghui Zheng

Open Access Library Journal Vol.8 No.5, May 31, 2021

DOI: 10.4236/oalib.1106960 241 Downloads 1,711 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 551 Downloads 5,377 Views Citations
Investigating the Type of Student Engagement That Exists in English Classrooms of Public Basic Schools in Ghana (Articles)

Gertrude Afiba Torto

Open Journal of Social Sciences Vol.8 No.9, September 7, 2020

DOI: 10.4236/jss.2020.89005 1,287 Downloads 6,040 Views Citations
This article belongs to the Special Issue on Education, Culture and Society
What Drives Consumer Household Behavior in the Travel Market (Articles)

Stanley I. Buchin

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152007 296 Downloads 1,105 Views Citations
Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model (Articles)

Atanu Adhikari

Theoretical Economics Letters Vol.9 No.2, February 27, 2019

DOI: 10.4236/tel.2019.92030 2,969 Downloads 12,467 Views Citations
This article belongs to the Special Issue on Consumer Behavior Research
Statistical Approach to Regulation of Nanotechnology: Need, Advantages and Disadvantages (Articles)

Ricardo Santana Cabello, José Vega-Baudrit, Robin Zuluaga, Piedad Gañán

Journal of Biomaterials and Nanobiotechnology Vol.11 No.1, November 18, 2019

DOI: 10.4236/jbnb.2020.111002 1,364 Downloads 4,843 Views Citations
Andragogy and Engagement in Online Learning: Tenets and Solutions (Articles)

Barry Chametzky

Creative Education Vol.5 No.10, June 19, 2014

DOI: 10.4236/ce.2014.510095 11,164 Downloads 19,290 Views Citations
Strategic Leadership and Employee Engagement, Evidences from an African Industrial Setting (Articles)

Hannah Muzee, Vincent Bagire, Muhammed Ngoma

Open Access Library Journal Vol.3 No.8, August 29, 2016

DOI: 10.4236/oalib.1102907 3,117 Downloads 8,543 Views Citations
An Investigation of the Relationship between Performance Appraisal and Work Engagement (Articles)

Emmanuel Abugu, Norreha Othman

Journal of Human Resource and Sustainability Studies Vol.13 No.1, March 17, 2025

DOI: 10.4236/jhrss.2025.131008 318 Downloads 2,066 Views Citations
Quantity Competition and Price Competition with a Duopoly in a Consumer-Friendly Firm: A Welfare Analysis (Articles)

Yasuhiko Nakamura

Modern Economy Vol.4 No.11, November 26, 2013

DOI: 10.4236/me.2013.411082 5,199 Downloads 7,701 Views Citations
Understanding Consumer Pork Attribute Preferences (Articles)

Ann M. Cummins, Nicole J. Olynk Widmar, Candace C. Croney, Joan R. Fulton

Theoretical Economics Letters Vol.6 No.2, April 6, 2016

DOI: 10.4236/tel.2016.62019 3,303 Downloads 5,192 Views Citations
This article belongs to the Special Issue on Consumer Behavior Study

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