Brand Perception - Articles - Scientific Research Publishing

Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1, February 3, 2021

DOI: 10.4236/jhrss.2021.91001 728 Downloads 1,926 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4, April 26, 2021

DOI: 10.4236/oalib.1107351 1,542 Downloads 8,554 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 333 Downloads 1,571 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,192 Downloads 7,148 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2, April 29, 2022

DOI: 10.4236/jssm.2022.152008 527 Downloads 2,522 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12, November 11, 2022

DOI: 10.4236/jss.2022.1012016 483 Downloads 6,676 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 661 Downloads 5,477 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 371 Downloads 1,683 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,155 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 332 Downloads 2,036 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 368 Downloads 2,280 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,218 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 475 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 140 Downloads 1,267 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,683 Views Citations
Lightness Perception Model for Natural Images (Articles)

Xianglin Meng, Zhengzhi Wang

Journal of Software Engineering and Applications Vol.3 No.7, July 23, 2010

DOI: 10.4236/jsea.2010.37079 5,473 Downloads 9,160 Views Citations
Awareness of mobile phone hazards among university students in a Malaysian medical school (Articles)

Latha Rajendra Kumar, Kiu Dawn Chii, Lye Chuan Way, Yogeeta Jetly, Veena Rajendaran

Health Vol.3 No.7, July 19, 2011

DOI: 10.4236/health.2011.37068 11,727 Downloads 26,564 Views Citations
Awareness and perception of assisted reproductive technology practice amongst women with infertility in Northern Nigeria (Articles)

Adebiyi Gbadebo Adesiyun, Nkeiruka Ameh, Solomon Avidime, Abdulsalam Muazu

Open Journal of Obstetrics and Gynecology Vol.1 No.3, September 30, 2011

DOI: 10.4236/ojog.2011.13027 7,099 Downloads 16,995 Views Citations
The Impact of Cognitive Demands on Attention to Facial versus Situational Cues When Judging Emotions (Articles)

Joann M. Montepare

Psychology Vol.2 No.7, October 11, 2011

DOI: 10.4236/psych.2011.27111 4,539 Downloads 9,077 Views Citations
Clinical Psychophysical Assessment of the ON- and OFF-Systems of the Magnocellular and Parvocellular Visual Pathways (Articles)

Marcelo Fernandes Costa

Neuroscience and Medicine Vol.2 No.4, December 2, 2011

DOI: 10.4236/nm.2011.24043 6,420 Downloads 9,987 Views Citations

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