Brand Aspiration - Articles - Scientific Research Publishing

A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4, April 26, 2021

DOI: 10.4236/oalib.1107351 1,564 Downloads 8,705 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 334 Downloads 1,593 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,262 Downloads 7,483 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2, April 29, 2022

DOI: 10.4236/jssm.2022.152008 568 Downloads 2,629 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12, November 11, 2022

DOI: 10.4236/jss.2022.1012016 503 Downloads 6,779 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 717 Downloads 5,658 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 403 Downloads 1,757 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 307 Downloads 1,259 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 362 Downloads 2,147 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 387 Downloads 2,414 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 289 Downloads 2,354 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 108 Downloads 523 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 148 Downloads 1,365 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,571 Downloads 5,836 Views Citations
EUS FNA of Altered Left Adrenal Gland Morphology Suggests Amending CT and PET-CT Attenuation Threshold Values That Predict Malignancy (Articles)

Ferga C. Gleeson, Allison J. Clapp, Robert C. Murphy, Jonathan E. Clain, Prasad G. Iyer, Elizabeth Rajan, Mark D. Topazian, Kenneth K. Wang, Michael J. Levy

Journal of Cancer Therapy Vol.3 No.6, December 13, 2012

DOI: 10.4236/jct.2012.36133 4,801 Downloads 7,344 Views Citations
Reduced Fasting Protocol for Endoscopic Percutaneous Gastrostomy in Intubated Patients (Articles)

Catherine Ho, John Culhane

International Journal of Clinical Medicine Vol.4 No.8, July 25, 2013

DOI: 10.4236/ijcm.2013.48066 6,251 Downloads 8,482 Views Citations
Surgical Experience in the Management of 125 Patients with Thyroid Masses in Kashmir (Articles)

M. S. Sheikh, S. Bunafsha, S. Gul Afshan

International Journal of Otolaryngology and Head & Neck Surgery Vol.4 No.5, September 30, 2015

DOI: 10.4236/ijohns.2015.45063 4,293 Downloads 5,955 Views Citations
Electronic Synoptic Reporting of Thyroid Nodules: Potential for Reduction in Number of Patients Undergoing Thyroid Nodule Biopsies (Articles)

Jimmy Tanche Wang, Paul Babyn, Gary Groot, Rob Otani

Open Journal of Radiology Vol.6 No.3, September 2, 2016

DOI: 10.4236/ojrad.2016.63031 2,836 Downloads 7,794 Views Citations
Gender Outlook on Advisory System, Entrepreneurship and Graduate Employability (Articles)

Rohaiza Rokis

Creative Education Vol.9 No.16, December 10, 2018

DOI: 10.4236/ce.2018.916202 847 Downloads 1,866 Views Citations
This article belongs to the Special Issue on Graduate Education
Endoscopic Ultrasound-Guided Fine Needle Aspiration Cytology of Gastrointestinal Tract Tumors and Related Organs: Predictive Factors for Accurate Cytopathological Diagnosis (Articles)

Mahmoud Gamal Ameen, Moemen Mostafa Hafez, Eatemad Helmy Yassen, Wael Ahmed Abbas

Open Journal of Pathology Vol.10 No.1, January 3, 2020

DOI: 10.4236/ojpathology.2020.101004 1,060 Downloads 3,494 Views Citations

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