Relationship Marketing - Articles - Scientific Research Publishing

A Study on Luckin Coffee’s Brand Communication Strategy from the Perspective of Integrated Marketing Communications Theory (Articles)

Panyan Fang, Fang Jin

Open Access Library Journal Vol.12 No.7, July 30, 2025

DOI: 10.4236/oalib.1113715 120 Downloads 1,551 Views Citations
Best Practices for a Successful Restaurant Week: Implications for Stakeholder Management (Articles)

Mark R. Testa

Journal of Service Science and Management Vol.19 No.1, January 8, 2026

DOI: 10.4236/jssm.2026.191001 84 Downloads 428 Views Citations
Effect of Marketing on Alcohol Consumption among Young People in Brazzaville: An Approach by the AFCM (Articles)

Oniangue Kouta Emérence, Itaddy Fred Fortuné, Ndour Ndiouma

Open Journal of Business and Management Vol.14 No.1, January 28, 2026

DOI: 10.4236/ojbm.2026.141046 78 Downloads 390 Views Citations
Marketing Strategy Analysis of BYD Using 7P Theory and the Large Language Model (Articles)

Jingting Wei

American Journal of Industrial and Business Management Vol.16 No.4, April 20, 2026

DOI: 10.4236/ajibm.2026.164020 57 Downloads 557 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,245 Downloads 24,412 Views Citations
Associations Between Dispositional Humility and Social Relationship Quality (Articles)

Annette Susanne Peters, Wade Clinton Rowat, Megan Kathleen Johnson

Psychology Vol.2 No.3, June 29, 2011

DOI: 10.4236/psych.2011.23025 10,028 Downloads 17,034 Views Citations
The Analysis of Attachment Styles through Interpersonal Circumplex Description (Articles)

Wen Xue, Shouying Zhao

Psychology Vol.2 No.7, October 27, 2011

DOI: 10.4236/psych.2011.27101 7,123 Downloads 11,817 Views Citations
Relationship between Motivation and Job Performance at the University of Mines and Technology, Tarkwa, Ghana: Leadership Lessons (Articles)

Anthony Afful-Broni

Creative Education Vol.3 No.3, June 18, 2012

DOI: 10.4236/ce.2012.33049 27,103 Downloads 51,110 Views Citations
Perceived Similarities and Satisfaction among Friends of the Same and Different Ethnicity and Sex at Workplace (Articles)

Intan H. M. Hashim, Norzarina Mohd-Zaharim, Siamak Khodarahimi

Psychology Vol.3 No.8, August 23, 2012

DOI: 10.4236/psych.2012.38095 5,011 Downloads 8,040 Views Citations
Perceived Difficulty of Friendship Maintenance Online: Geographic Factors (Articles)

Kristie Holmes

Advances in Applied Sociology Vol.2 No.4, December 25, 2012

DOI: 10.4236/aasoci.2012.24040 3,836 Downloads 6,703 Views Citations
Residual Control Rights, Transferable Returns, and Their Implications for Ownership Structure (Articles)

Meri Melkonyan

Modern Economy Vol.4 No.5, May 31, 2013

DOI: 10.4236/me.2013.45039 3,678 Downloads 5,595 Views Citations
Similar Physical Appearance Affects Friendship Selection in Preschoolers (Articles)

Wakako Sanefuji

Psychology Vol.4 No.6B, June 24, 2013

DOI: 10.4236/psych.2013.46A2002 4,970 Downloads 11,737 Views Citations
This article belongs to the Special Issue on Advances in Developmental Psychology
Case Study: Trends and Early Prediction of Rainfall in Jordan (Articles)

Ali Ahmad Ghanem

American Journal of Climate Change Vol.2 No.3, September 26, 2013

DOI: 10.4236/ajcc.2013.23021 5,163 Downloads 9,090 Views Citations
Application of MODIS-Based Monthly Evapotranspiration Rates in Runoff Modeling: A Case Study in Nebraska,USA (Articles)

Jozsef Szilagyi

Open Journal of Modern Hydrology Vol.3 No.4, October 7, 2013

DOI: 10.4236/ojmh.2013.34021 3,759 Downloads 7,118 Views Citations
Network Competence’s Impact on Service Innovation Performance: Mediating Role of Relationship Learning (Articles)

Zhaoquan Jian, Chen Wang, Xiande Zhao

Journal of Service Science and Management Vol.6 No.4, October 29, 2013

DOI: 10.4236/jssm.2013.64029 4,278 Downloads 7,296 Views Citations
Relationship Research between the Chinese Medicine Constitution and Sub-Health (Articles)

Xiufeng Liu, Bo Xu, Zhenhu Chen

Engineering Vol.5 No.10B, December 17, 2013

DOI: 10.4236/eng.2013.510B088 5,166 Downloads 7,012 Views Citations
Influence of Relationship between Supply Chain Members on Innovation Performance (Articles)

Qi Zhang

Open Journal of Social Sciences Vol.2 No.9, August 27, 2014

DOI: 10.4236/jss.2014.29029 4,661 Downloads 5,888 Views Citations
The Outrageous Discourse of Psychoanalysis for Present-Day Academic Institutions (Articles)

Pietro Barbetta

Open Journal of Social Sciences Vol.3 No.3, March 16, 2015

DOI: 10.4236/jss.2015.33021 3,605 Downloads 4,947 Views Citations
The Characteristics and the Present Situations of Japanese Couples in Child-Rearing Period (Articles)

Moe Onojima

Psychology Vol.6 No.10, August 11, 2015

DOI: 10.4236/psych.2015.610126 2,707 Downloads 4,361 Views Citations
A Surveying Study on Social Satisfaction to Current Doctor-Patient Relationship in China (Articles)

Jingfen Shi, Yushi Jiang, Pei Hu, Yong Gong, Yuanfeng Li

Journal of Service Science and Management Vol.8 No.5, October 20, 2015

DOI: 10.4236/jssm.2015.85071 3,970 Downloads 5,802 Views Citations

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