Low Carbon; Marketing Innovation; Organizational Performance - Articles

Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 797 Views Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC) (Articles)

Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam

Open Journal of Statistics Vol.15 No.2, April 8, 2025

DOI: 10.4236/ojs.2025.152010 121 Downloads 736 Views Citations
The Influence of Digital Marketing on Customer Loyalty in the Restaurant Industry in Uzbekistan (Articles)

Mirakhimova Dilafruz Dilmurod Kizi, Chunli Du

Open Access Library Journal Vol.12 No.5, May 31, 2025

DOI: 10.4236/oalib.1113434 197 Downloads 1,547 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 247 Downloads 4,511 Views Citations
Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 178 Downloads 949 Views Citations
Determining the Mediating Role of Economic Justice in the Effect of Financial Literacy and Digitalization on Social Media Influencers’ Attitudes towards Marketing Activities (Articles)

Şule Ekuklu, Murat Başal

Open Journal of Applied Sciences Vol.15 No.7, July 21, 2025

DOI: 10.4236/ojapps.2025.157133 92 Downloads 525 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 99 Downloads 662 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 306 Downloads 3,017 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 134 Downloads 1,197 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 105 Downloads 641 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 99 Downloads 796 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 51 Downloads 321 Views Citations
Self-Media E-Commerce: Marketing and Operation Strategies under the New Economic Model—Based on SWOT Analysis Perspective (Articles)

Jiaxin Xu, Minghui Ma, Yangye Cao

Open Access Library Journal Vol.12 No.12, December 24, 2025

DOI: 10.4236/oalib.1114675 31 Downloads 357 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 153 Downloads 913 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 64 Downloads 653 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 52 Downloads 334 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 54 Downloads 288 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 28 Downloads 289 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 27 Downloads 227 Views Citations
Software Development Project Risk Management: A New Conceptual Framework (Articles)

Lazaros Sarigiannidis, Prodromos D. Chatzoglou

Journal of Software Engineering and Applications Vol.4 No.5, May 26, 2011

DOI: 10.4236/jsea.2011.45032 11,977 Downloads 25,957 Views Citations

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