Brand Functionality - Articles - Scientific Research Publishing

Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,412 Downloads 7,333 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,092 Downloads 17,133 Views Citations
The Accounting Analysis of the Intangible Cultural Heritage Enterprises’ Brand Value—Take the Chinese Medicine Industry as an Example (Articles)

Biyun Lin

American Journal of Industrial and Business Management Vol.8 No.7, July 24, 2018

DOI: 10.4236/ajibm.2018.87115 1,395 Downloads 3,199 Views Citations
The Effect of Social Media Marketing on Brand Awareness through Facebook: An Individual-Based Perspective of Mobile Services Sector in Egypt (Articles)

Hana Othman ElAydi

Open Access Library Journal Vol.5 No.10, October 29, 2018

DOI: 10.4236/oalib.1104977 5,139 Downloads 46,783 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1, January 18, 2019

DOI: 10.4236/me.2019.101016 2,106 Downloads 4,256 Views Citations
Research on the Influence of Customer Perceived Value on Brand Equity (Articles)

Bo Yan

American Journal of Industrial and Business Management Vol.9 No.3, March 22, 2019

DOI: 10.4236/ajibm.2019.93042 3,675 Downloads 13,273 Views Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes (Articles)

Jihua Zhang, Ming Tan, Ningning Wang

Open Journal of Social Sciences Vol.7 No.3, March 26, 2019

DOI: 10.4236/jss.2019.73037 966 Downloads 2,129 Views Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology (Articles)

Jiaye Huang

American Journal of Industrial and Business Management Vol.9 No.10, October 28, 2019

DOI: 10.4236/ajibm.2019.910126 1,167 Downloads 2,696 Views Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media (Articles)

Lei Shen, Xiujun Yang

Open Journal of Social Sciences Vol.7 No.11, November 20, 2019

DOI: 10.4236/jss.2019.711013 1,179 Downloads 3,245 Views Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8, December 17, 2019

DOI: 10.4236/tel.2019.98184 967 Downloads 3,532 Views Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms (Articles)

Heri Prabowo, Widji Astuti, Harianto Respati

Open Journal of Business and Management Vol.8 No.1, December 23, 2019

DOI: 10.4236/ojbm.2020.81012 4,871 Downloads 10,178 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12, December 24, 2019

DOI: 10.4236/ajibm.2019.912149 1,025 Downloads 2,994 Views Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation (Articles)

Meiping Lv

Open Access Library Journal Vol.7 No.1, January 14, 2020

DOI: 10.4236/oalib.1106014 582 Downloads 1,657 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)

Chao Liu, Feiyan Liu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82026 1,547 Downloads 3,747 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4, April 30, 2020

DOI: 10.4236/ajibm.2020.104057 1,027 Downloads 2,799 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,542 Downloads 5,606 Views Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1, February 3, 2021

DOI: 10.4236/jhrss.2021.91001 744 Downloads 1,976 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4, April 26, 2021

DOI: 10.4236/oalib.1107351 1,564 Downloads 8,703 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 334 Downloads 1,592 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,261 Downloads 7,461 Views Citations

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