Brand Design - Articles - Scientific Research Publishing

The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 333 Downloads 1,571 Views Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa (Articles)

Peter Kwasi Oppong, John Mensah, Matilda Addae

Open Journal of Business and Management Vol.9 No.4, July 30, 2021

DOI: 10.4236/ojbm.2021.94110 1,192 Downloads 7,154 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2, April 29, 2022

DOI: 10.4236/jssm.2022.152008 527 Downloads 2,522 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12, November 11, 2022

DOI: 10.4236/jss.2022.1012016 483 Downloads 6,677 Views Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands (Articles)

Sonkar Pratap Akhilendra, Muthusamy Aravendan

Journal of Service Science and Management Vol.16 No.4, August 16, 2023

DOI: 10.4236/jssm.2023.164025 661 Downloads 5,484 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 371 Downloads 1,684 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,155 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 332 Downloads 2,037 Views Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna (Articles)

Rong Ma

Open Journal of Social Sciences Vol.12 No.7, July 25, 2024

DOI: 10.4236/jss.2024.127030 368 Downloads 2,280 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,220 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Investigation of Factors That Affecting on Customer Loyalty in Banking Sector in Egypt (Articles)

Mohamed Refat Mahfouz, Monika Fayez, Ahmed Moussa ElSamadicy

Open Access Library Journal Vol.12 No.2, February 26, 2025

DOI: 10.4236/oalib.1112891 140 Downloads 1,270 Views Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention (Articles)

Shenghong Ye, Guobin Wu

Open Journal of Business and Management Vol.4 No.3, July 28, 2016

DOI: 10.4236/ojbm.2016.43058 2,520 Downloads 5,683 Views Citations
An Interactive Evolutionary Environment for Creative Design (Articles)

Wissam M. Alobaidi, Eric Sandgren

Modern Mechanical Engineering Vol.11 No.2, May 31, 2021

DOI: 10.4236/mme.2021.112003 551 Downloads 2,450 Views Citations
Probabilistic Simulation Approach to Evaluate the Tooth-Root Strength of Spur Gears with FEM-Based Verification (Articles)

EL-Sayed S. Aziz, Constantin Chassapis

Engineering Vol.3 No.12, December 14, 2011

DOI: 10.4236/eng.2011.312142 9,783 Downloads 14,940 Views Citations
A Study on the Conceptual Design of Fashion Product (Articles)

Yue Hu, Ying Liu

Art and Design Review Vol.5 No.4, November 22, 2017

DOI: 10.4236/adr.2017.54020 2,219 Downloads 8,122 Views Citations
Designing for Social Change: Articulating the Steps in the Social Design Process (Articles)

Lubomir Popov, Gary David

Advances in Applied Sociology Vol.9 No.11, November 29, 2019

DOI: 10.4236/aasoci.2019.911038 956 Downloads 3,213 Views Citations
How Retail Store Accommodations for the Visually Impaired Affects the Shopping Experience of the Non-Visually Impaired (Articles)

Sungjoon Choo

Open Journal of Business and Management Vol.12 No.5, August 23, 2024

DOI: 10.4236/ojbm.2024.125154 168 Downloads 1,315 Views Citations
Explaining Design Dimensions of Ecological Greenways (Articles)

Mohammadreza Pourjafar, Amir Moradi

Open Journal of Ecology Vol.5 No.3, March 11, 2015

DOI: 10.4236/oje.2015.53007 5,391 Downloads 7,763 Views Citations
The Problems and Reform of Art and Design Education in Colleges and Universities in China (Articles)

Xiangdong Dou

Creative Education Vol.6 No.20, November 26, 2015

DOI: 10.4236/ce.2015.620227 5,305 Downloads 7,684 Views Citations

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