Brand Image - Articles - Scientific Research Publishing

A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform (Articles)

Lei Shen, Ye Chen, Chu Luo

Theoretical Economics Letters Vol.9 No.8, December 17, 2019

DOI: 10.4236/tel.2019.98184 920 Downloads 3,367 Views Citations
Brand Loyalty in a Bertrand-Type Oligopoly Setting (Articles)

Demetri Kantarelis

American Journal of Industrial and Business Management Vol.9 No.12, December 24, 2019

DOI: 10.4236/ajibm.2019.912149 1,006 Downloads 2,938 Views Citations
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation (Articles)

Meiping Lv

Open Access Library Journal Vol.7 No.1, January 14, 2020

DOI: 10.4236/oalib.1106014 577 Downloads 1,614 Views Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal (Articles)

Chao Liu, Feiyan Liu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82026 1,512 Downloads 3,657 Views Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint (Articles)

Lei Shen, Cuijuan Qin, Chu Luo

American Journal of Industrial and Business Management Vol.10 No.4, April 30, 2020

DOI: 10.4236/ajibm.2020.104057 977 Downloads 2,680 Views Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia (Articles)

Masri bin Abdul Lasi, Tan Cheng Man

American Journal of Industrial and Business Management Vol.10 No.9, September 18, 2020

DOI: 10.4236/ajibm.2020.109100 1,517 Downloads 5,555 Views Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors (Articles)

Chengyi Le, Peipei Li, Ya Zeng

Journal of Human Resource and Sustainability Studies Vol.9 No.1, February 3, 2021

DOI: 10.4236/jhrss.2021.91001 729 Downloads 1,928 Views Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory (Articles)

Fei Sun

Open Access Library Journal Vol.8 No.4, April 26, 2021

DOI: 10.4236/oalib.1107351 1,545 Downloads 8,565 Views Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service (Articles)

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi

Open Access Library Journal Vol.8 No.7, July 12, 2021

DOI: 10.4236/oalib.1107489 333 Downloads 1,571 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2, April 29, 2022

DOI: 10.4236/jssm.2022.152008 527 Downloads 2,522 Views Citations
Preference of Global Shampoo Brands: A Study on Women Consumers (Articles)

Ummay Salma Khanam, Md. Bazlur Rahman

Open Journal of Social Sciences Vol.10 No.12, November 11, 2022

DOI: 10.4236/jss.2022.1012016 483 Downloads 6,681 Views Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria (Articles)

Alfa Abubakar, Hadiza Saidu Abubakar, Cross Ogohi Daniel

Open Journal of Business and Management Vol.11 No.5, September 27, 2023

DOI: 10.4236/ojbm.2023.115141 372 Downloads 1,685 Views Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption (Articles)

Lei Shen, Hai Hou, Yuhong Zhu, Ali Muhammad

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154019 284 Downloads 1,162 Views Citations
Innovation Research on the Marketing Model of Light Luxury Jewelry (Articles)

Yajing Gao, Yi Yin, Jiayi Li, Chenggang Li

Journal of Service Science and Management Vol.17 No.3, June 27, 2024

DOI: 10.4236/jssm.2024.173014 332 Downloads 2,038 Views Citations
Measuring the Impact of Product Placement Dimensions on Consumers’ Brand Recognition (Articles)

Hana Ayman Ghanem, Eiman Negm, Mona Arslan

Open Access Library Journal Vol.11 No.8, August 22, 2024

DOI: 10.4236/oalib.1111999 280 Downloads 2,221 Views Citations
The Hypervulnerability of the Fan Following Brands of Products Linked to Football Clubs (Articles)

Cleber Augusto do Nascimento

Beijing Law Review Vol.15 No.4, November 29, 2024

DOI: 10.4236/blr.2024.154107 90 Downloads 478 Views Citations
Lossless Image Compression Technique Using Combination Methods (Articles)

A. Alarabeyyat, S. Al-Hashemi, T. Khdour, M. Hjouj Btoush, S. Bani-Ahmad, R. Al-Hashemi, S. Bani-Ahmad

Journal of Software Engineering and Applications Vol.5 No.10, October 31, 2012

DOI: 10.4236/jsea.2012.510088 11,295 Downloads 19,060 Views Citations
The 3D Computer Image of the Anterior Corneal Surface (Articles)

Bo Wang, Xueping Huang, Jinglu Ying, Mingguang Shi

Engineering Vol.5 No.10B, December 18, 2013

DOI: 10.4236/eng.2013.510B098 4,705 Downloads 6,464 Views Citations
Human Plantar Pressure Image and Foot Shape Matching (Articles)

A. K. Chong, J. A. Al-Baghdadi, P. Milburn

Journal of Biosciences and Medicines Vol.3 No.6, June 13, 2015

DOI: 10.4236/jbm.2015.36006 4,435 Downloads 6,124 Views Citations
A Research on Single Image Dehazing Algorithms Based on Dark Channel Prior (Articles)

Ebtesam Mohameed Alharbi, Peng Ge, Hong Wang

Journal of Computer and Communications Vol.4 No.2, February 25, 2016

DOI: 10.4236/jcc.2016.42006 3,628 Downloads 6,061 Views Citations

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