Marketing Innovation - Articles - Scientific Research Publishing

Disruptive Technologies and the Incumbent’s Dilemma in Navigating the Digital and AI Era (Articles)

Vincent English

Open Access Library Journal Vol.13 No.6, June 8, 2026

DOI: 10.4236/oalib.1115448 91 Downloads 299 Views Citations
Transformational Leadership as a Mediator of Organizational Performance: Evidence from the UAE Ministry of Interior (Articles)

Mohamed Mubarak Ahmed Almessabi, Hariyaty Binti A. B. Wahid

Journal of Human Resource and Sustainability Studies Vol.14 No.2, June 22, 2026

DOI: 10.4236/jhrss.2026.142012 28 Downloads 156 Views Citations
Investigating IoT Technology’s Effects on Vocational Education Innovation in Pakistan Technical Institutes: Using Technology Acceptance Model (TAM) Approach (Articles)

Adnan Abdullah, Wusheng Ji, Jincheng Niu

Open Access Library Journal Vol.13 No.6, June 24, 2026

DOI: 10.4236/oalib.1115541 38 Downloads 97 Views Citations
Innovative Research on the Model Innovation of Cultural Tourism Content Production Based on Artificial Intelligence (Articles)

Siyue He, Chenggang Li

iBusiness Vol.18 No.2, June 26, 2026

DOI: 10.4236/ib.2026.182006 20 Downloads 113 Views Citations
Research on the Innovative Path of Teaching and Research Reform in Economics and Management Majors under the Background of the New Liberal Arts (Articles)

Ying He

Open Journal of Social Sciences Vol.14 No.6, June 29, 2026

DOI: 10.4236/jss.2026.146032 7 Downloads 72 Views Citations
Bridging Digital Transformation and Firm Performance: The Role of Digital Capability, Digital Innovation, and Digital Leadership in Moroccan SMEs (Articles)

Soukaina Zaoui, Haiwei Zhou

Open Journal of Business and Management Vol.14 No.4, July 14, 2026

DOI: 10.4236/ojbm.2026.144110 10 Downloads 63 Views Citations
Digital Transformation, Strategic Management, and Firm Performance: A Systematic Literature Review (2015-2025) (Articles)

Ellen Adoma Boateng, Abdul-Aziz Abdulai

Open Journal of Business and Management Vol.14 No.4, July 14, 2026

DOI: 10.4236/ojbm.2026.144111 20 Downloads 114 Views Citations
Green Innovation and Corporate Financial Performance: Tesla as a Vanguard Case Study (Articles)

Meli Padang Joseph Dilane, Rujun Xu

Open Access Library Journal Vol.13 No.7, July 7, 2026

DOI: 10.4236/oalib.1114415 31 Downloads 104 Views Citations
Recommender Systems as a Mobile Marketing Service (Articles)

Donald J. Kridel, Daniel R. Dolk, David Castillo

Journal of Service Science and Management Vol.6 No.5A, December 31, 2013

DOI: 10.4236/jssm.2013.65A004 7,963 Downloads 12,515 Views Citations
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User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,520 Downloads 4,759 Views Citations
Re-Engineering Digital Marketing Strategy of Dairy Industries (Articles)

Erato M. Malisianou, Nikolaos T. Giannakopoulos, Damianos P. Sakas, Kanellos S. Toudas, Nikos Kanellos

Modern Economy Vol.15 No.2, February 29, 2024

DOI: 10.4236/me.2024.152009 625 Downloads 2,861 Views Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh (Articles)

Md. Abu Ayub Ansari, Md. Mahfuz Patwari Tanmoy

Journal of Financial Risk Management Vol.14 No.2, June 26, 2025

DOI: 10.4236/jfrm.2025.142010 150 Downloads 1,074 Views Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process (Articles)

Loudiyi Zineb

Open Access Library Journal Vol.12 No.7, July 4, 2025

DOI: 10.4236/oalib.1113677 75 Downloads 1,188 Views Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis (Articles)

Kabasele Tshimbombu Christien, Tshibambe N. Tshimbombu

Open Journal of Business and Management Vol.13 No.4, July 18, 2025

DOI: 10.4236/ojbm.2025.134145 114 Downloads 1,017 Views Citations
Optimizing Agricultural Supply Chain Management Practices to Address Food Security: A Case Study of Agro-Based Small and Medium-Sized Enterprises in Lira City, Northern Uganda (Articles)

Apio Janet Oyee, Peter Paul Opio

Open Access Library Journal Vol.12 No.7, July 22, 2025

DOI: 10.4236/oalib.1113401 65 Downloads 510 Views Citations
A SWOT Analysis of Agricultural Trade between Tanzania and China (Articles)

Rachel Wilson Chacha

Open Access Library Journal Vol.12 No.12, December 8, 2025

DOI: 10.4236/oalib.1114581 58 Downloads 525 Views Citations
The Impact of Quality Management Practices on Innovation in China: The Moderating Effects of Market Turbulence (Articles)

Qunxiang Zhang, Xiaobin Feng, Xuan Xiang

American Journal of Industrial and Business Management Vol.6 No.3, March 29, 2016

DOI: 10.4236/ajibm.2016.63027 3,253 Downloads 6,257 Views Citations
AI Inventions: The Best Mode Requirement, Is It up for Redefinition, Minimizing Potential Innovation Bias and Optimizing Visual Aids? (Articles)

Serge Rebouillat

Intelligent Information Management Vol.14 No.6, November 24, 2022

DOI: 10.4236/iim.2022.146014 356 Downloads 1,436 Views Citations
AI-Driven Procurement in Ayurveda and Ayurvedic Medicines & Treatments (Articles)

Prajkta Waditwar

Open Journal of Business and Management Vol.13 No.3, May 15, 2025

DOI: 10.4236/ojbm.2025.133096 190 Downloads 2,175 Views Citations
A Study on the Factors That Influence Innovation Activities of Spanish Big Firms (Articles)

Alvaro Gómez Vieites, José Luis Calvo

Technology and Investment Vol.2 No.1, February 25, 2011

DOI: 10.4236/ti.2011.21002 14,006 Downloads 22,676 Views Citations

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