Service Marketing Strategy - Articles - Scientific Research Publishing

B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132047 312 Downloads 1,778 Views Citations
An Overview of the Design School of Strategic Management (Strategy Formulation as a Process of Conception) (Articles)

Alfred Sarbah, Doris Otu-Nyarko

Open Journal of Business and Management Vol.2 No.3, July 25, 2014

DOI: 10.4236/ojbm.2014.23029 44,903 Downloads 60,655 Views Citations
A Research on Service Recognition (Articles)

Shuliang Wang, Jingru Tian, Shanshan Zou

iBusiness Vol.3 No.1, March 10, 2011

DOI: 10.4236/ib.2011.31010 5,005 Downloads 8,825 Views Citations
An Ubiquitous Service Mobility Mechanism in the Cross Domain Service Framework (Articles)

Jung-Sik Sung, Jongmoo Sohn, Yoon-Sik Yoo, Jaedoo Huh

Journal of Software Engineering and Applications Vol.5 No.11A, November 30, 2012

DOI: 10.4236/jsea.2012.531103 4,202 Downloads 7,748 Views Citations
This article belongs to the Special Issue on Cloud Computing
Service Mediator Model for Value Co-Creation Based on Service Dominant Logic (Articles)

Minh Chau Doan, Kunio Shirahada, Michitaka Kosaka

Journal of Service Science and Management Vol.6 No.1, March 21, 2013

DOI: 10.4236/jssm.2013.61002 5,851 Downloads 9,823 Views Citations
Quality Assessment in the Service Area of Expertise in an Institution of Public Health Sector (Articles)

Jose Antonio Hernández Contreras, María Dolores Esquivel Hernández, Ana María González Ponce

Open Journal of Social Sciences Vol.3 No.1, January 14, 2015

DOI: 10.4236/jss.2015.31007 6,343 Downloads 7,686 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4, December 28, 2010

DOI: 10.4236/jssm.2010.34057 7,020 Downloads 12,635 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,484 Downloads 14,137 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4, December 12, 2017

DOI: 10.4236/jhrss.2017.54021 3,182 Downloads 9,812 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 488 Downloads 2,565 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 572 Downloads 3,412 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 670 Downloads 2,732 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,233 Downloads 7,046 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,894 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,433 Downloads 7,437 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,831 Downloads 7,010 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,671 Downloads 4,323 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 343 Downloads 2,315 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 609 Downloads 4,607 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11, November 22, 2024

DOI: 10.4236/gep.2024.1211007 90 Downloads 599 Views Citations

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