Modern Advertising Culture - Articles - Scientific Research Publishing

Advertising Professions and Territorial Attractiveness: Analysis of the Determinants of the Decisions of Agencies Location in Cameroonians Cities (Articles)

Alain Assomo

Advances in Journalism and Communication Vol.10 No.2, May 31, 2022

DOI: 10.4236/ajc.2022.102011 221 Downloads 1,101 Views Citations
A Systematic Review on the Extant of Outdoor Advertisements Literature in Developing Countries (Articles)

Omary Swallehe, Kardo Mwilongo

Open Journal of Business and Management Vol.10 No.4, June 9, 2022

DOI: 10.4236/ojbm.2022.104086 471 Downloads 3,480 Views Citations
Does Advertising Help Improve Consumer Purchasing Behavior toward Insurance Products? (Articles)

Francis Osei, Francis Nii Adjabeng, Samuel Owusu-Mensah, Alfred Atakora

Open Journal of Social Sciences Vol.10 No.12, November 2, 2022

DOI: 10.4236/jss.2022.1012004 550 Downloads 5,376 Views Citations
Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises (Articles)

Qian Zhang, Hongjin Xiang

Theoretical Economics Letters Vol.13 No.2, April 10, 2023

DOI: 10.4236/tel.2023.132015 232 Downloads 878 Views Citations
FOMO and Conformity Consumption: An Examination of Social Media Use and Advertising Online among Egyptian Millennials (Articles)

Ayah A. Ezzat, Asser Ezz El Din, Hisham Abdelmoaty

Open Access Library Journal Vol.10 No.6, June 15, 2023

DOI: 10.4236/oalib.1110279 733 Downloads 7,273 Views Citations
Advertising Ethics and Professionalism of ZNBC TV2 and Muvi TV in Zambia—A Content Analysis Study (Articles)

Fidelis Muzyamba, Musonda Lemba

Advances in Journalism and Communication Vol.11 No.4, December 29, 2023

DOI: 10.4236/ajc.2023.114030 239 Downloads 1,090 Views Citations
Advancing Measures in Advertising, Communication, and Public Relations: A Comprehensive Review of Scale Development Studies, 1960-2023 (Articles)

Hyoungkoo Khang, Eyun-Jung Ki, Jason Ziyuan Zhou, Da-Young Kang

Advances in Journalism and Communication Vol.12 No.4, November 1, 2024

DOI: 10.4236/ajc.2024.124028 223 Downloads 1,661 Views Citations
Ethnoadvertising and Imaginary Constructions: Theoretical Approach to an Emerging Concept (Articles)

Messanga Obama

Advances in Journalism and Communication Vol.12 No.4, December 19, 2024

DOI: 10.4236/ajc.2024.124030 123 Downloads 470 Views Citations
Multimodal Advertising Strategies in the Beauty Industry: A Case of Cosmetic Brand (Articles)

Meerim Nurlanbek Kyzy

Open Access Library Journal Vol.12 No.11, November 7, 2025

DOI: 10.4236/oalib.1114420 102 Downloads 1,041 Views Citations
Influence of Manipulative Marketing Tactics (Articles)

Gila Berlagosky, Taly Furer, Jackie Silbering

Open Journal of Business and Management Vol.13 No.6, November 14, 2025

DOI: 10.4236/ojbm.2025.136222 121 Downloads 904 Views Citations
Trending the TikTok World of Advertising: Content Analysis of TikTok Ads of Four Popular Beauty Brands (Articles)

Kavita Karan, Ebru Bodur, Wellars Bakina

Advances in Journalism and Communication Vol.14 No.1, March 5, 2026

DOI: 10.4236/ajc.2026.141001 96 Downloads 774 Views Citations
The Impact of Personalized AI-Generated Video Ads on Consumer Click-Through Rates (Articles)

Nada Querch, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 30, 2025

DOI: 10.4236/oalib.1113607 272 Downloads 3,176 Views Citations
Study of the Development of Youth Culture under the Background of Advanced Culture (Articles)

Yang Yang

Sociology Mind Vol.4 No.1, January 21, 2014

DOI: 10.4236/sm.2014.41008 8,646 Downloads 12,232 Views Citations
How to Use Modern Teaching Methods to Improve English Chinese Translation Ability (Articles)

Weili Su

Open Access Library Journal Vol.8 No.12, December 30, 2021

DOI: 10.4236/oalib.1108279 304 Downloads 1,587 Views Citations
The Contribution of Organizational Culture to the Dynamics of Organizational Learning: A Theoretical Literature Review (Articles)

Hind El Mazyani, Loubna Belmourd, Yousra Bey

Open Journal of Social Sciences Vol.13 No.7, July 17, 2025

DOI: 10.4236/jss.2025.137016 187 Downloads 1,244 Views Citations
The Influence of National Culture Dimension on the ESG Results of Countries (Articles)

João Lafraia, Murillo Dias

American Journal of Industrial and Business Management Vol.14 No.9, September 6, 2024

DOI: 10.4236/ajibm.2024.149057 298 Downloads 1,756 Views Citations
Research on Development of Modern Service Industry in Wuhan City Circle (Articles)

Zhixiong Xiao, Yuanjian Qin

iBusiness Vol.2 No.1, March 26, 2010

DOI: 10.4236/ib.2010.21008 7,971 Downloads 12,571 Views Citations
Group Dynamics in On-Line and Face-to-Face Interactions: An Experimental Study on Learning Methods (Articles)

Sergio Severino, Roberta Messina

Sociology Mind Vol.1 No.2, April 18, 2011

DOI: 10.4236/sm.2011.12008 8,187 Downloads 15,921 Views Citations
Research on Fault Prediction of Modern Aviation Electronic Equipment Based on Improved Grey Model (Articles)

Junjie Zhou, Qigen Jing, Xinhua Xie, Naidong Zhou

Journal of Software Engineering and Applications Vol.6 No.3B, April 10, 2013

DOI: 10.4236/jsea.2013.63B001 3,592 Downloads 5,442 Views Citations
The Application Research of “The Kite” Law in Chinese Universities Logistics Reform (Articles)

Yajun Yin

Creative Education Vol.5 No.14, August 15, 2014

DOI: 10.4236/ce.2014.514142 3,603 Downloads 4,655 Views Citations

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