Brand Strategy - Articles - Scientific Research Publishing

The Impact of Strategy Training on Vocabulary Comprehension (Articles)

Yougen Lou, Pei Xu

Open Journal of Social Sciences Vol.4 No.3, March 17, 2016

DOI: 10.4236/jss.2016.43014 3,557 Downloads 6,037 Views Citations
Strategy of Enhancing Corporate Competitiveness through Operational Digitalization: Case of Axa France (Articles)

Thierry Fleury Medard Denamguere, Xiangfeng Wu, Sokai Wiltord, Padou Maxime

American Journal of Industrial and Business Management Vol.8 No.6, June 12, 2018

DOI: 10.4236/ajibm.2018.86098 1,290 Downloads 3,465 Views Citations
Research on the Problem of Strengthening Talent Training in Daqing City (Articles)

Li Liu, Ye Liu, Hong Chang, Da Zhao

Journal of Human Resource and Sustainability Studies Vol.8 No.2, June 29, 2020

DOI: 10.4236/jhrss.2020.82009 584 Downloads 1,586 Views Citations
Some Thoughts on the Global Trend of Film and Television Works from the Perspective of Communication: The Case of Squid Game (Articles)

Xinyue Hong, Huansong Yang

Open Journal of Social Sciences Vol.10 No.6, June 16, 2022

DOI: 10.4236/jss.2022.106004 642 Downloads 3,760 Views Citations
Research on the Dissemination Strategy of TV Advertisements for Sports Events, Taking CCTV’s Advertisements for the Beijing and London Olympic Games as Examples (Articles)

Chengze Liu, Zhiwei Hao

Open Access Library Journal Vol.9 No.11, November 10, 2022

DOI: 10.4236/oalib.1109444 204 Downloads 1,309 Views Citations
Impact of Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria (Articles)

Josiah Ayoola Bukoye, Taiwo Adewale Muritala, Saidu Hadiza, May Ifeoma Nwoye, Frank Alaba Ogedengbe

Journal of Human Resource and Sustainability Studies Vol.11 No.3, August 3, 2023

DOI: 10.4236/jhrss.2023.113027 399 Downloads 2,842 Views Citations
An Examination of the Effects of Competitive Strategies on Customer Satisfaction in the Zambian Telecommunication Industry (Articles)

Maximo Mutemba, Terence Malama

American Journal of Industrial and Business Management Vol.14 No.7, July 31, 2024

DOI: 10.4236/ajibm.2024.147052 212 Downloads 1,376 Views Citations
Research on the Causes and Prevention Strategies of Scoliosis in Adolescents (Articles)

Jinwei Sun, Yuexiao Wu, Yichun Li, Qianyun Xia, Yulu Hu

Open Access Library Journal Vol.11 No.8, August 23, 2024

DOI: 10.4236/oalib.1112021 81 Downloads 720 Views Citations
Designing Effective Multichannel Advertising Strategies in Competitive Markets: A Case-Based Framework (Articles)

Simin Latifi

iBusiness Vol.17 No.3, September 17, 2025

DOI: 10.4236/ib.2025.173011 78 Downloads 530 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,370 Downloads 8,264 Views Citations
The NOTHING ELSE Brand: A Case Study (Articles)

Dave Brown, Bruce Donaldson, Andrew Parsons, Deborah Macrae, John Kelleher, Mary Yan, Elaine Rush

Food and Nutrition Sciences Vol.6 No.3, March 11, 2015

DOI: 10.4236/fns.2015.63033 3,990 Downloads 5,807 Views Citations
The Correlation of Brand Equity and Crisis: A Review and Directions for Future Research (Articles)

Liuying He, Yaxuan Ran

Modern Economy Vol.6 No.3, March 18, 2015

DOI: 10.4236/me.2015.63036 5,293 Downloads 8,480 Views Citations
Improving Competitive Advantage of Chinese Sports Brand through Brand Management (Articles)

Chuming Hu

Modern Economy Vol.6 No.4, April 17, 2015

DOI: 10.4236/me.2015.64045 6,934 Downloads 10,235 Views Citations
Analysis of Psychological Factors That Influence Preference for Luxury Food and Car Brands Targeting Japanese People (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.9, September 21, 2015

DOI: 10.4236/ajibm.2015.59059 5,220 Downloads 8,362 Views Citations
Study on Channel Selection Evaluation Model of Painting Material Industry Based on Brand Building (Articles)

Wen Li, Wenbo Wang

Open Journal of Business and Management Vol.3 No.4, October 20, 2015

DOI: 10.4236/ojbm.2015.34042 3,146 Downloads 4,323 Views Citations
Relationships among Purchase Intentions for Luxury Brands and Personality Traits Based on the Big Five (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.11, November 6, 2015

DOI: 10.4236/ajibm.2015.511063 5,201 Downloads 7,699 Views Citations
Psychological Factors That Influence Preference for Luxury Brands: Effect of “Openness to Experience1” on Psychological Factors for the Development of Purchase Intentions (Articles)

Kazutoshi Fujiwara, Shin’ya Nagasawa

American Journal of Industrial and Business Management Vol.5 No.12, December 21, 2015

DOI: 10.4236/ajibm.2015.512077 4,824 Downloads 6,770 Views Citations
Reimaging Ethiopia through Destination Branding (Articles)

Mulugeta Girma

American Journal of Industrial and Business Management Vol.6 No.2, February 29, 2016

DOI: 10.4236/ajibm.2016.62019 3,401 Downloads 7,164 Views Citations
Evaluation of the Knowledge and Perceptions of Patients towards Generic Medicines in UAE (Articles)

Suleiman I. Sharif, Raneem J. Chaar, Zahraa Z. Albadrani, Jameel S. Shahwan, Mohamed N. Badreddin, Mohamed A. K. Charbaji

Pharmacology & Pharmacy Vol.7 No.9, September 1, 2016

DOI: 10.4236/pp.2016.79045 2,734 Downloads 7,393 Views Citations
Major Determinants that Influence the Choice of Brand of Mobile Phone (Articles)

Frank B. K. Twenefour

Open Journal of Statistics Vol.7 No.4, August 17, 2017

DOI: 10.4236/ojs.2017.74046 2,243 Downloads 9,319 Views Citations

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