Brand Loyalty - Articles - Scientific Research Publishing

Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 807 Views Citations
The Empirical Research of Factors Influencing Share of Wallet in the B2B Market (Articles)

Aiwu Cheng, Lei Han, Cheng Cao

Journal of Service Science and Management Vol.4 No.2, June 16, 2011

DOI: 10.4236/jssm.2011.42020 8,991 Downloads 17,225 Views Citations
Relationship of Servant Leadership and Employee Loyalty: The Mediating Role of Employee Satisfaction (Articles)

Donghong Ding, Haiyan Lu, Yi Song, Qing Lu

iBusiness Vol.4 No.3, September 27, 2012

DOI: 10.4236/ib.2012.43026 16,960 Downloads 30,363 Views Citations
Applying a SERVQUAL Model to Measure the Impact of Service Quality on Customer Loyalty among Local Saudi Banks in Riyadh (Articles)

Abbas N. Albarq

American Journal of Industrial and Business Management Vol.3 No.8, December 23, 2013

DOI: 10.4236/ajibm.2013.38079 10,471 Downloads 18,519 Views Citations
Service Quality Experience and Customers’ Behavioural Intentions in Active Sport Tourism (Articles)

Anna Romiti, Daria Sarti

Modern Economy Vol.7 No.12, November 1, 2016

DOI: 10.4236/me.2016.712127 4,170 Downloads 11,085 Views Citations
This article belongs to the Special Issue on Marketing
A Study of Tourist Loyalty Driving Factors from Employee Satisfaction Perspective (Articles)

Ronglin Xu, Jianqiong Wang

American Journal of Industrial and Business Management Vol.6 No.12, December 23, 2016

DOI: 10.4236/ajibm.2016.612105 2,611 Downloads 8,167 Views Citations
Customer Satisfaction, Switching Costs and Customer Loyalty: An Empirical Study on the Mobile Telecommunication Service (Articles)

Noa Willys

American Journal of Industrial and Business Management Vol.8 No.4, April 28, 2018

DOI: 10.4236/ajibm.2018.84070 4,314 Downloads 12,489 Views Citations
Environmental Forces underneath the Innovativeness of Manufacturing Firms (Articles)

Jeffrey Yi-Lin Forrest, Canchu Lin, Sunita Mondal, Reginald Tucker

Theoretical Economics Letters Vol.9 No.5, June 14, 2019

DOI: 10.4236/tel.2019.95088 1,091 Downloads 2,658 Views Citations
The Effects of Service Employees’ Emotional Labor on Customer Loyalty in Wealth Management Service Organization (Articles)

Yunxia Shi, Xinxin Bao, Chunhao Ma, Wenpei Wei

Journal of Service Science and Management Vol.13 No.3, June 10, 2020

DOI: 10.4236/jssm.2020.133033 944 Downloads 4,082 Views Citations
Self-Identity and Academic Achievement among Secondary School Students in Malaysia (Articles)

Zamli Toti, Shahlan Surat, Muhammad Syawal Amran, Shalinawati Ramli

Creative Education Vol.11 No.10, October 16, 2020

DOI: 10.4236/ce.2020.1110139 1,543 Downloads 10,109 Views Citations
Exploring the Relationships of Experiential Value, Destination Image and Destination Loyalty: A Case of Macau Food Festival (Articles)

Yitong Deng, Ying Tang

Journal of Service Science and Management Vol.13 No.6, December 31, 2020

DOI: 10.4236/jssm.2020.136052 2,129 Downloads 5,597 Views Citations
Service Quality and Customer Satisfaction of Mobile Banking during COVID-19 Lockdown; Evidence from Rural Area of Bangladesh (Articles)

Tapas Bala, Israt Jahan, Md. Al Amin, Mahmudul Haque Tanin, Md. Faridul Islam, Md. Mahbubar Rahman, Tahira Khatun

Open Journal of Business and Management Vol.9 No.5, September 16, 2021

DOI: 10.4236/ojbm.2021.95126 1,736 Downloads 15,920 Views Citations
Correlation of Customer Satisfaction and Loyalty: The Heritage Tourism Site of Dongguan Street in Yangzhou, Jiangsu Province, China (Articles)

Zhide Luo, Ador G. Paulino

Journal of Service Science and Management Vol.16 No.3, May 5, 2023

DOI: 10.4236/jssm.2023.163011 353 Downloads 2,280 Views Citations
The Influence of Nationalism on Consumers Loyalty: Taking Multinational Corporations’ Sustainable Development in China as an Example (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Xiaoran Li

iBusiness Vol.15 No.4, December 27, 2023

DOI: 10.4236/ib.2023.154017 415 Downloads 2,959 Views Citations
Service Quality, Customer Loyalty and Customer Retention among Private Health Care Services in Mbarara City (Articles)

Nayiga Harriet, Nuwagaba Arthur, Mabel Birungi Komunda, Tom Mugizi

Open Journal of Social Sciences Vol.12 No.1, January 19, 2024

DOI: 10.4236/jss.2024.121008 721 Downloads 7,157 Views Citations
Constitutionalizing Political Loyalty: A Critical Examination of the Anti-Defection Law from the Bangladesh’s Constitutional Landscape (Articles)

Md. Deedarul Islam Bhuiyan

Beijing Law Review Vol.15 No.4, December 12, 2024

DOI: 10.4236/blr.2024.154116 119 Downloads 940 Views Citations
Systematic Literature Review on Product and Customer Centricity, Customer Experience, and Loyalty (Articles)

Jairo da Silva Muniz Sobrinho, Murillo de Oliveira Dias, Guilherme Vieira Marcolino, Poliano Bastos da Cruz

Open Journal of Business and Management Vol.13 No.2, March 11, 2025

DOI: 10.4236/ojbm.2025.132049 217 Downloads 1,567 Views Citations
Exploring Experience Marketing Strategies: A Case Study of Disneyland (Articles)

Fre Tekeste Gebremedhin, Jihong Shao, Yiqing Xia, Mi Zhou

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113673 235 Downloads 2,709 Views Citations
The Effect of Employee Service Quality on Customer Loyalty in the Saudi Retail Sector (Articles)

Aisha Mirghani Shibeika

Journal of Service Science and Management Vol.18 No.5, October 22, 2025

DOI: 10.4236/jssm.2025.185023 151 Downloads 1,412 Views Citations

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