Consumer Based Brand Equity CBBE - Articles - Scientific Research Publishing

Creating Equitable Access to Education: A Comparative Analysis of North America & Northern Europe (Articles)

Kaleigh Soda

Open Access Library Journal Vol.9 No.11, November 24, 2022

DOI: 10.4236/oalib.1109515 173 Downloads 1,833 Views Citations
Effect of Reward Equity on the Inclination for Creative Contributions by the Innovative Employee (Articles)

Funmilayo Oyefusi

Journal of Human Resource and Sustainability Studies Vol.10 No.4, November 30, 2022

DOI: 10.4236/jhrss.2022.104046 338 Downloads 1,735 Views Citations
Harnessing AI to Foster Equity in Education: Opportunities, Challenges, and Emerging Strategies (Articles)

Maryam Roshanaei, Hanna Olivares, Rafael Rangel Lopez

Journal of Intelligent Learning Systems and Applications Vol.15 No.4, November 8, 2023

DOI: 10.4236/jilsa.2023.154009 1,875 Downloads 9,936 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,823 Views Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability (Articles)

Yi Xiao, Qing Li, Haiying Wei

Journal of Service Science and Management Vol.7 No.5, October 23, 2014

DOI: 10.4236/jssm.2014.75031 3,275 Downloads 4,595 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,737 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,529 Views Citations
Private Branding Analysis with the Intervention of Marketing Efforts on Channel Competition (Articles)

Ding Yuan

American Journal of Industrial and Business Management Vol.6 No.2, February 26, 2016

DOI: 10.4236/ajibm.2016.62015 4,795 Downloads 6,750 Views Citations
The Study of Temple Tourism Brand Marketing—Taking Guangxiao Temple as an Example (Articles)

Mingzhu Liang, Mingsen Wang, Songjun Xu

Chinese Studies Vol.5 No.3, August 10, 2016

DOI: 10.4236/chnstd.2016.53010 2,699 Downloads 5,901 Views Citations
The Effect of Overcompensation Information Frame on Brand Trust: The Interactive Ritual Chains Perspective (Articles)

Wei Wei, Haiying Wei, Yaxuan Ran, Hongyan Liu

Journal of Service Science and Management Vol.10 No.1, February 24, 2017

DOI: 10.4236/jssm.2017.101002 1,774 Downloads 3,753 Views Citations
Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands (Articles)

Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

Chinese Studies Vol.7 No.1, January 15, 2018

DOI: 10.4236/chnstd.2018.71001 1,265 Downloads 2,935 Views Citations
Graphic Design Theory Research and Application in Packaging Technology (Articles)

E. Bankole Oladumiye

Art and Design Review Vol.6 No.1, February 11, 2018

DOI: 10.4236/adr.2018.61003 4,486 Downloads 25,760 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2, March 28, 2019

DOI: 10.4236/ojbm.2019.72038 2,045 Downloads 6,798 Views Citations
The Relationship between Knowledge Workers and Innovative Behavior Based on Brand Identity (Articles)

Zhuolin Xiao, Zhensong Cai

Open Journal of Business and Management Vol.7 No.2, April 11, 2019

DOI: 10.4236/ojbm.2019.72051 788 Downloads 2,078 Views Citations
Case Study on Enterprise Behavior Considering Cluster Brand (Articles)

Binbin He

American Journal of Industrial and Business Management Vol.9 No.10, October 23, 2019

DOI: 10.4236/ajibm.2019.910124 768 Downloads 1,886 Views Citations
Locavorism through Control Society Logic: An Analysis of the Possibilities of Food Activism and/or Brand Modeling (Articles)

Margarete Ribeiro Tavares, Fred Tavares, Bárbara Lúcia Guimarães Alves, Jefferson Fernando Gonçalves Guedes da Costa, Marlen Maria Cabral Ramalho

Advances in Applied Sociology Vol.9 No.11, November 29, 2019

DOI: 10.4236/aasoci.2019.911039 1,297 Downloads 2,493 Views Citations
Familiarity, Knowledge and Practices of Healthcare Professionals Regarding the Pharmacovigilance of Biological Medicines in Lusaka, Zambia: A Multi-Facility Cross-Sectional Study (Articles)

Michelo Banda, Katia Verhamme, Webrod Mufwambi, Steward Mudenda, Billy Chabalenge, Scott Kaba Matafwali, Ronald Kampamba Mutati, Christabel Nang’andu Hikaambo, Martin Kampamba, Lavina Prashar

Pharmacology & Pharmacy Vol.13 No.7, July 28, 2022

DOI: 10.4236/pp.2022.137019 268 Downloads 1,327 Views Citations
Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4, November 9, 2022

DOI: 10.4236/adr.2022.104037 350 Downloads 1,642 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,860 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 926 Downloads 7,470 Views Citations

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