Brand Relationships - Articles - Scientific Research Publishing

Research on the Construction Strategy of Visual Image Design at the Brand Aging Stage (Articles)

Yichuan Di, Yijing Wang, Zichao Nie, Min Li

Art and Design Review Vol.10 No.4, November 9, 2022

DOI: 10.4236/adr.2022.104037 350 Downloads 1,641 Views Citations
The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 332 Downloads 1,859 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 925 Downloads 7,465 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 252 Downloads 1,632 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 219 Downloads 2,089 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 807 Views Citations
Structural Analysis of Factors Influencing the Adjustment Behaviors of Korean Children in the U.S (Articles)

Sunjin Oh, Mack C. Shelley

Psychology Vol.1 No.5, December 28, 2010

DOI: 10.4236/psych.2010.15048 4,496 Downloads 9,358 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,561 Downloads 7,529 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,139 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,046 Downloads 10,501 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,514 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 238 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 98 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,228 Views Citations
Romantic Relationship Status and Gender Differences in Sun Tanning Attitudes and Behaviors of U.S. College Students (Articles)

Terry F. Pettijohn II, Terry F. Pettijohn, Alexandra G. Gilbert

Psychology Vol.2 No.2, March 29, 2011

DOI: 10.4236/psych.2011.22012 7,981 Downloads 14,664 Views Citations
A Process for Extracting Non-Taxonomic Relationships of Ontologies from Text (Articles)

Ivo Serra, Rosario Girardi

Intelligent Information Management Vol.3 No.4, July 15, 2011

DOI: 10.4236/iim.2011.34014 6,399 Downloads 11,471 Views Citations
Parent-Child Relationships in Poland and Germany: A Retrospective Study (Articles)

Jochen Hardt, Malgorzata Dragan, Sonja Schultz, Anette Engfer

Psychology Vol.2 No.5, August 31, 2011

DOI: 10.4236/psych.2011.25078 7,123 Downloads 13,021 Views Citations
Sensory Processing Difficulties and Interpersonal Relationships in Adults: An Exploratory Study (Articles)

Nili Ben-Avi, Moshe Almagor, Batya Engel-Yeger

Psychology Vol.3 No.1, January 17, 2012

DOI: 10.4236/psych.2012.31012 11,137 Downloads 21,519 Views Citations
Building Relationships between Schools and Communities’ Agencies: Crafting a Programmatic Proposal (Articles)

Imran Shaari, Shu-Shing Lee

Creative Education Vol.3 No.3, June 20, 2012

DOI: 10.4236/ce.2012.33057 5,350 Downloads 8,868 Views Citations
Food supply and the obesity scourge: Is there a relationship? (Articles)

Lillian Mwanri, Wendy Foley, John Coveney, Robert Muller, Fiona Verity, Paul R. Ward, Patricia Carter, Philip Mohr, Anne Taylor

Health Vol.4 No.12A, December 31, 2012

DOI: 10.4236/health.2012.412A210 7,453 Downloads 10,976 Views Citations
This article belongs to the Special Issue on Obesity Research

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