Service Marketing Strategy - Articles - Scientific Research Publishing

Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 794 Views Citations
Motivational Factors to Multi-Level Marketing: The Moderating Role of Trust (Articles)

Françoise Delphine Ngo Omam, Bertrand Sogbossi Bocco

American Journal of Industrial and Business Management Vol.15 No.3, March 31, 2025

DOI: 10.4236/ajibm.2025.153025 219 Downloads 1,367 Views Citations
Marketing Mix Optimization in Nigeria’s Brewing Industry: A Regression and Geometric Programming Approach (Case Study of Nigerian Breweries PLC) (Articles)

Geoffrey Uzodinma Ugwuanyim, Harrison Obiora Amuji, Oforegbunam Thaddeus Ebiringa, Donatus Eberechukwu Onwuegbuchunam

Open Journal of Statistics Vol.15 No.2, April 8, 2025

DOI: 10.4236/ojs.2025.152010 118 Downloads 725 Views Citations
The Influence of Digital Marketing on Customer Loyalty in the Restaurant Industry in Uzbekistan (Articles)

Mirakhimova Dilafruz Dilmurod Kizi, Chunli Du

Open Access Library Journal Vol.12 No.5, May 31, 2025

DOI: 10.4236/oalib.1113434 197 Downloads 1,539 Views Citations
Determining the Mediating Role of Economic Justice in the Effect of Financial Literacy and Digitalization on Social Media Influencers’ Attitudes towards Marketing Activities (Articles)

Şule Ekuklu, Murat Başal

Open Journal of Applied Sciences Vol.15 No.7, July 21, 2025

DOI: 10.4236/ojapps.2025.157133 91 Downloads 520 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 97 Downloads 653 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 134 Downloads 1,186 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 102 Downloads 626 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 96 Downloads 767 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 50 Downloads 319 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 905 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 61 Downloads 632 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 51 Downloads 324 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 53 Downloads 284 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 27 Downloads 281 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 25 Downloads 208 Views Citations
Energy Aware Routing Protocol for Cognitive Radio Networks (Articles)

Yu Song, Xiaoli He, Ralf Volker Binsack

Wireless Sensor Network Vol.9 No.3, March 31, 2017

DOI: 10.4236/wsn.2017.93006 1,700 Downloads 3,513 Views Citations
Increasing the Safety of People Activity in Aggressive Potential Locations, Analyzed through the Probability Theory, Modeling/Simulation and Application in Underground Coal Mining (Articles)

Emil Pop, Gabriel-Ioan Ilcea, Ionut-Alin Popa, Lorand Bogdanffy

Engineering Vol.11 No.2, February 13, 2019

DOI: 10.4236/eng.2019.112008 1,023 Downloads 1,973 Views Citations
Determinant Power of “Public Service Motivation” for “Job Satisfaction” and “Customer Service Orientation”: In Case of People’s Republic of China (Articles)

Sadiq

Open Journal of Social Sciences Vol.6 No.1, January 10, 2018

DOI: 10.4236/jss.2018.61003 1,660 Downloads 5,859 Views Citations
This article belongs to the Special Issue on Public Management
Geospatial Information Service Based on Ad Hoc Network (Articles)

Yun ZHANG, Fuling BIAN

International Journal of Communications, Network and System Sciences Vol.2 No.2, May 14, 2009

DOI: 10.4236/ijcns.2009.22013 7,117 Downloads 12,206 Views Citations

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