International Marketing and Competitive Analysis - Articles

Dissemination of User Generated Content without Being Caught by Spam Filters and Its Impact on the Consumer Journey in Terms of Content Strategies (Articles)

Muhammed Salih Yiğit

American Journal of Industrial and Business Management Vol.15 No.7, July 11, 2025

DOI: 10.4236/ajibm.2025.157044 179 Downloads 960 Views Citations
Determining the Mediating Role of Economic Justice in the Effect of Financial Literacy and Digitalization on Social Media Influencers’ Attitudes towards Marketing Activities (Articles)

Şule Ekuklu, Murat Başal

Open Journal of Applied Sciences Vol.15 No.7, July 21, 2025

DOI: 10.4236/ojapps.2025.157133 93 Downloads 526 Views Citations
The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 99 Downloads 666 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 306 Downloads 3,028 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 135 Downloads 1,201 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 106 Downloads 648 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 99 Downloads 803 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 52 Downloads 322 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 73 Downloads 409 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 66 Downloads 664 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 52 Downloads 338 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 28 Downloads 293 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 29 Downloads 238 Views Citations
Maintaining an Optimal Flow of Forest Products under a Carbon Market: Approximating a Pareto Set of Optimal Silvicultural Regimes for Eucalyptus fastigata (Articles)

Oliver Chikumbo, Thomas J. Straka

Open Journal of Forestry Vol.2 No.3, July 17, 2012

DOI: 10.4236/ojf.2012.23017 4,717 Downloads 7,760 Views Citations
The Unresolved Issues in Maritime Economics (Articles)

Alexandros M. Goulielmos

Modern Economy Vol.9 No.10, October 29, 2018

DOI: 10.4236/me.2018.910107 1,564 Downloads 4,744 Views Citations
Strategies Hospital Manager Use to Improve Customer Services (Articles)

Delores J. Leonard, Charles Needham

Open Journal of Business and Management Vol.8 No.2, March 23, 2020

DOI: 10.4236/ojbm.2020.82051 1,828 Downloads 9,918 Views Citations
The Role of Sustainability and Innovation in Small Business Transformation in Saudi Arabia (Articles)

Nabil Tarifi

American Journal of Industrial and Business Management Vol.14 No.4, April 24, 2024

DOI: 10.4236/ajibm.2024.144025 360 Downloads 1,638 Views Citations
This article belongs to the Special Issue on Business, Management and Strategy
Thermal Decomposition and a Kinetic Study of Poly(Para-Substituted Styrene)s (Articles)

Ayşegül Şenocak, Cemil Alkan, Ahmet Karadağ

American Journal of Analytical Chemistry Vol.7 No.3, March 9, 2016

DOI: 10.4236/ajac.2016.73021 3,277 Downloads 6,725 Views Citations
This article belongs to the Special Issue on Thermogravimetric Analysis
Managing Shipping Companies, the Way Their Pioneer Managers Did: The Case-Study of Stavros Niarchos, 1909-1996 (Articles)

Alexandros M. Goulielmos

Modern Economy Vol.12 No.4, April 29, 2021

DOI: 10.4236/me.2021.124044 938 Downloads 2,818 Views Citations
Trade Flows of South Korea with MENA Countries (Articles)

Abir Abdelli

Open Access Library Journal Vol.11 No.4, April 30, 2024

DOI: 10.4236/oalib.1111411 97 Downloads 892 Views Citations

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