Dynamic Marketing Decision-Making - Articles - Scientific Research Publishing

The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 115 Downloads 709 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 108 Downloads 888 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 66 Downloads 365 Views Citations
Self-Media E-Commerce: Marketing and Operation Strategies under the New Economic Model—Based on SWOT Analysis Perspective (Articles)

Jiaxin Xu, Minghui Ma, Yangye Cao

Open Access Library Journal Vol.12 No.12, December 24, 2025

DOI: 10.4236/oalib.1114675 32 Downloads 418 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 88 Downloads 457 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 195 Downloads 1,036 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 87 Downloads 734 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 100 Downloads 436 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 82 Downloads 352 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 39 Downloads 341 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 42 Downloads 334 Views Citations
The Impact of IMC Messages on Gen Z’s Luxury Hotel Booking Intentions: A Case Study of Marriott’s “The Luxury Collection” (Articles)

Gavin Rui Jin, Xiaoli Ma

Open Journal of Business and Management Vol.14 No.4, June 30, 2026

DOI: 10.4236/ojbm.2026.144097 7 Downloads 79 Views Citations
The Influence of Cultural Differences on Consumer Behavior in Cross-Border Fast Fashion E-Commerce: A Case Study of SHEIN (Articles)

Rahma Qotb

Open Journal of Business and Management Vol.14 No.4, July 9, 2026

DOI: 10.4236/ojbm.2026.144106 10 Downloads 89 Views Citations
Comparison between static and dynamic warm-up exercise regimes on lower limb muscle power (Articles)

Jose Shelton, G. V. Praveen Kumar

Health Vol.1 No.2, September 28, 2009

DOI: 10.4236/health.2009.12019 7,772 Downloads 16,824 Views Citations
Multi-Area Unit Commitment Using Hybrid Particle Swarm Optimization Technique with Import and Export Constraints (Articles)

S. R. P. CHITRA SELVI, R. P. KUMUDINI DEVI, C. CHRISTOBER ASIR RAJAN

Engineering Vol.1 No.3, November 24, 2009

DOI: 10.4236/eng.2009.13017 5,860 Downloads 11,083 Views Citations
Control strategy optimization using dynamic programming method for synergic electric system on hybrid electric vehicle (Articles)

Yuan-Bin Yu, Qing-Nian Wang, Hai-Tao Min, Peng-Yu Wang, Chun-Guang Hao

Natural Science Vol.1 No.3, December 15, 2009

DOI: 10.4236/ns.2009.13030 7,527 Downloads 14,798 Views Citations
Dynamic Load Balancing with Overlay-Based Reconfiguration for Wireless Sensor Networks (Articles)

Hang QIN, Li ZHU, Zhongbo WU

Wireless Sensor Network Vol.1 No.5, December 16, 2009

DOI: 10.4236/wsn.2009.15058 5,670 Downloads 10,534 Views Citations
An Approach to Dynamic Asymptotic Estimation for Hurst Index of Network Traffic (Articles)

Xiaoyan MA, Hongguang LI

International Journal of Communications, Network and System Sciences Vol.3 No.2, March 1, 2010

DOI: 10.4236/ijcns.2010.32023 5,146 Downloads 9,192 Views Citations
Stylistic Differences across Hedge Funds as Revealed by Historical Monthly Returns (Articles)

Hany A. Shawky, Achla Marathe

Technology and Investment Vol.1 No.1, March 1, 2010

DOI: 10.4236/ti.2010.11004 5,582 Downloads 10,017 Views Citations
Studying Magnetization Distribution in Magnetic Thin Films under Transversal Application of Magnetic Fields (Articles)

Aleksey Anatolievich Zakharenko

Journal of Modern Physics Vol.1 No.1, May 7, 2010

DOI: 10.4236/jmp.2010.11004 4,960 Downloads 9,666 Views Citations

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