Product Brand - Articles - Scientific Research Publishing

The Impact of Nationalism of Consumers Loyalty: A Case Study of Multinational Retail Firms in China (Articles)

Bo Wu, Hamrila Binti Abdul Latif, Mahani B. T. Mohammad, Sharizal Bin Hashin

Journal of Service Science and Management Vol.16 No.2, April 18, 2023

DOI: 10.4236/jssm.2023.162006 363 Downloads 1,931 Views Citations
The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 974 Downloads 7,642 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 290 Downloads 1,727 Views Citations
Research on Brand Strategy of Hotel Enterprises
—Taking Hyatt Hotel Group as an Example (Articles)

Jingwen Song, Keman Ding, Ruijie Cheng, Xiaoyu Zhao, Xuan Luo, Yang Liu, Yuanhao Tian, Zhihan Duan

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132045 243 Downloads 2,216 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 169 Downloads 915 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,637 Downloads 7,700 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,991 Downloads 6,241 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,092 Downloads 10,743 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 472 Downloads 2,589 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 44 Downloads 280 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 18 Downloads 166 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,223 Downloads 6,405 Views Citations
Geometric Analogy and Products of Vectors in n Dimensions (Articles)

Leonardo Simal Moreira

Advances in Linear Algebra & Matrix Theory Vol.3 No.1, March 27, 2013

DOI: 10.4236/alamt.2013.31001 5,053 Downloads 15,544 Views Citations
Chinese Vocational College English Teachers and Majors’ Perceptions of the Product Approach and Process Approach and Attitudes toward the Application of the Product Process Approach (Articles)

Zhenzhen Hu, Zhenzhen Wang

Creative Education Vol.10 No.11, November 14, 2019

DOI: 10.4236/ce.2019.1011171 923 Downloads 3,156 Views Citations
Interests-Based Local Experience Tourism: A New Tourism Product Design in China (Articles)

Qingfeng Song, Wenyong Feng

Open Journal of Social Sciences Vol.9 No.4, April 27, 2021

DOI: 10.4236/jss.2021.94030 1,106 Downloads 4,743 Views Citations
Supereulerian Digraph Strong Products (Articles)

Hongjian Lai, Omaema Lasfar, Juan Liu

Applied Mathematics Vol.12 No.4, April 30, 2021

DOI: 10.4236/am.2021.124026 499 Downloads 1,368 Views Citations
Will Inflation Expectations Affect Residents’ Financial Exclusion? (Articles)

Liang Ma, Qixu Gan

Open Journal of Social Sciences Vol.10 No.5, May 31, 2022

DOI: 10.4236/jss.2022.105039 298 Downloads 1,252 Views Citations
An Alternative Way to Mapping Cone: The Algebraic Topology of the Pinched Tensor (Articles)

Yousuf Alkhezi

Applied Mathematics Vol.14 No.11, November 9, 2023

DOI: 10.4236/am.2023.1411043 207 Downloads 1,090 Views Citations
Digital Product Passport in Marketing and the Future of Sustainable Development (Articles)

Murat Basal, Ahmet Demircioglu

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145039 546 Downloads 2,537 Views Citations
Efficacy of Facebook Fans: Can They Influence Perception of the Brand? (Articles)

Mike Behan

Open Journal of Business and Management Vol.2 No.4, September 18, 2014

DOI: 10.4236/ojbm.2014.24033 5,449 Downloads 8,377 Views Citations

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