Marketing Management - Articles - Scientific Research Publishing

Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,883 Downloads 7,125 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,705 Downloads 4,412 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 349 Downloads 2,353 Views Citations
Food Marketing and Its Influence on Peoples’ Perception of Health (Articles)

Samantha Willis

Open Journal of Social Sciences Vol.10 No.11, October 28, 2022

DOI: 10.4236/jss.2022.1011034 639 Downloads 4,724 Views Citations
This article belongs to the Special Issue on Health and Social Sciences
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin (Articles)

Théodore Soussia, Victoria Zinsou, Thékpo Théodore Adjakpa, Boniface Bonaventure Kpamegan, Florence Nicole Houngla, Charles Sossa Jérôme, Lisette Odoulami, Lamine Saîd Baba-Moussa

Journal of Geoscience and Environment Protection Vol.12 No.11, November 22, 2024

DOI: 10.4236/gep.2024.1211007 108 Downloads 656 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,462 Downloads 10,355 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.13 No.12, December 21, 2023

DOI: 10.4236/ajibm.2023.1312077 534 Downloads 2,603 Views Citations
Analysis of Service Processes Characteristics across a Range of Enterprises (Articles)

John Maleyeff

Journal of Service Science and Management Vol.2 No.1, March 21, 2009

DOI: 10.4236/jssm.2009.21004 12,612 Downloads 19,577 Views Citations
Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2, December 18, 2009

DOI: 10.4236/ib.2009.12016 8,140 Downloads 13,279 Views Citations
Internet-Future Business Development Focus (Articles)

Xiang Fang, Yangping Zhou

American Journal of Industrial and Business Management Vol.2 No.3, June 15, 2012

DOI: 10.4236/ajibm.2012.23011 8,278 Downloads 14,495 Views Citations
Explanatory Models of Change of Consumer Behavior Applied to Social Marketing (Articles)

Nayeli Manzano, Luis Rivas, George Bonilla

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43031 9,363 Downloads 15,134 Views Citations
Manufacturer-Dealer Relationships. The Influence of Trust and Commitment to Technological Interface Adoption (Articles)

José R. Concha

Modern Economy Vol.4 No.9A, August 26, 2013

DOI: 10.4236/me.2013.49A003 6,595 Downloads 9,176 Views Citations
This article belongs to the Special Issue on Marketing Management
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market (Articles)

Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova

Modern Economy Vol.4 No.9, September 5, 2013

DOI: 10.4236/me.2013.49060 4,277 Downloads 7,063 Views Citations
Selling Politics? How the Traits of Salespeople Manifest Themselves in Irish Politicians (Articles)

Dónal Ó Mearáin, Roger Sherlock, John Hogan

Open Journal of Political Science Vol.3 No.4, October 30, 2013

DOI: 10.4236/ojps.2013.34024 4,801 Downloads 8,806 Views Citations
A Study on Consumer Behavior of Commercial Health and Fitness Club—A Case of Consumers in Liverpool (Articles)

Wen Zhang, Yuhong Li

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41010 15,895 Downloads 23,421 Views Citations
Turnitin Adoption and Application at a HEI: A Developmental Approach (Articles)

Juliet Stoltenkamp, Martha Kabaka

Creative Education Vol.5 No.12, June 26, 2014

DOI: 10.4236/ce.2014.512118 4,216 Downloads 5,959 Views Citations
This article belongs to the Special Issue on Adoption and Use of Technology in Education
Marketing Accountability: Defining Expectations and Measuring Outcomes (Letter to the Editor)

David W. Stewart

Open Journal of Business and Management Vol.2 No.3, July 2, 2014

DOI: 10.4236/ojbm.2014.23019 4,205 Downloads 6,171 Views Citations
Potato Seed Supply, Marketing and Production Constraints in Eritrea (Articles)

Biniam Mesfin Ghebreslassie, S. Mwangi Githiri, Tadesse Mehari, Remmy W. Kasili

American Journal of Plant Sciences Vol.5 No.24, December 1, 2014

DOI: 10.4236/ajps.2014.524384 6,630 Downloads 8,318 Views Citations
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing? (Articles)

Ashraf Hossain, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.5 No.2, February 10, 2015

DOI: 10.4236/ajibm.2015.52006 9,813 Downloads 13,088 Views Citations
Strategies, Performances and Profiling of a Sample of U.S. Universities in 2012 (Articles)

Angela Besana, Annamaria Esposito

Open Journal of Applied Sciences Vol.5 No.3, March 9, 2015

DOI: 10.4236/ojapps.2015.53008 4,650 Downloads 5,929 Views Citations

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