Loyalty - Articles - Scientific Research Publishing

Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 1,150 Downloads 10,621 Views Citations
The Influence of Market Dynamics on Switching Intention in the Mobile Telecommunication Industry in Ghana: Exploring the Mediating Role of Competitive Intensity (Articles)

Francis Osei, George Ofori, Alfred Owusu, Joyce Dankwah Owusu

Open Journal of Business and Management Vol.12 No.4, July 24, 2024

DOI: 10.4236/ojbm.2024.124136 220 Downloads 1,208 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 472 Downloads 2,589 Views Citations
Research on Employee Loyalty Management Strategies in Globalized Enterprises (Articles)

Qiaoyi Yang

Open Journal of Business and Management Vol.12 No.6, November 8, 2024

DOI: 10.4236/ojbm.2024.126205 297 Downloads 1,940 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 126 Downloads 859 Views Citations
Exploring the Interplay of Organizational Identification, Self-Esteem, and Employees’ Loyalty among Grassroots Employees Working in Chinese Small and Medium Enterprises (Articles)

Zeng Yan, Shakirah Noor Azlan

Journal of Human Resource and Sustainability Studies Vol.13 No.2, April 1, 2025

DOI: 10.4236/jhrss.2025.132010 205 Downloads 1,132 Views Citations
The Influence of Digital Marketing on Customer Loyalty in the Restaurant Industry in Uzbekistan (Articles)

Mirakhimova Dilafruz Dilmurod Kizi, Chunli Du

Open Access Library Journal Vol.12 No.5, May 31, 2025

DOI: 10.4236/oalib.1113434 206 Downloads 1,649 Views Citations
Post-Sales Service Quality and Brand Image as Predictors of Customer Loyalty in Malaysia’s Automotive Sector (Articles)

Wan Afezah Wan Abdul Rahman, Zainil Hanim Saidin

Open Journal of Social Sciences Vol.13 No.8, August 14, 2025

DOI: 10.4236/jss.2025.138019 204 Downloads 947 Views Citations
Guest Satisfaction and Culinary Tourism in Split: An Analysis of Gastronomic Offerings and Visitor Experience (Articles)

Monika Orlić, Ivan Kovačević

Open Access Library Journal Vol.12 No.8, August 14, 2025

DOI: 10.4236/oalib.1113858 84 Downloads 560 Views Citations
Exploring the Impact of Brand Authenticity on Generation Z Consumer Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139015 351 Downloads 3,705 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 117 Downloads 728 Views Citations
CSR Impact of Bangladeshi Bank on Consumer Loyalty: Trust and Satisfaction Roles during COVID-19 (Articles)

Md Jahir Uddin Khan, Shouming Chen, Md Zakir Hossain Khan, Md Abid Hasan

Open Journal of Business and Management Vol.13 No.6, November 27, 2025

DOI: 10.4236/ojbm.2025.136233 102 Downloads 579 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 88 Downloads 743 Views Citations
This article belongs to the Special Issue on Technology and Society
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses (Articles)

Vladyslav Gargun

American Journal of Industrial and Business Management Vol.15 No.9, September 22, 2025

DOI: 10.4236/ajibm.2025.159065 286 Downloads 2,055 Views Citations
Evaluating the Impact of Marriott Bonvoy Loyalty Program on Competitive Advantage in the Hospitality Industry (Articles)

Maximo Burgio, Maria Victoria Anauati

Open Journal of Business and Management Vol.14 No.2, March 26, 2026

DOI: 10.4236/ojbm.2026.142069 98 Downloads 1,129 Views Citations
National Pride vs. Global Brands: How Consumer Ethnocentrism, Digital Engagement, and Sustainability Shape Brand Loyalty in C?te d’Ivoire (Articles)

Tahi Zionte Herman Steven, Gan Jun

Open Access Library Journal Vol.13 No.5, May 25, 2026

DOI: 10.4236/oalib.1115244 0 Downloads 121 Views Citations
System Analysis of Mystery Shopping Data: ISO 9001 for Control of Service Quality (Articles)

E. G. Aminev, Qing Wang

Open Journal of Social Sciences Vol.2 No.9, August 27, 2014

DOI: 10.4236/jss.2014.29023 4,635 Downloads 5,895 Views Citations

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