Entrepreneurial Marketing - Articles - Scientific Research Publishing

Reflections of Entrepreneurial Students to Address Economic Recovery in a World of Uncertainty: A Case Study at a University in the Occident of Mexico (Articles)

Francisco Ernesto Navarrete-Báez, Elsa Patricia Orozco-Quijano

Journal of Human Resource and Sustainability Studies Vol.13 No.2, June 17, 2025

DOI: 10.4236/jhrss.2025.132015 76 Downloads 433 Views Citations
Mediating Effect of Strategic Agility on Entrepreneurial Orientation-Sustainable Performance: Evidence from Youth Enterprises in Kenya (Articles)

Shadrack M. Mwadime, Lydia J. Maket, Josphat Cheboi

Open Journal of Business and Management Vol.14 No.3, May 29, 2026

DOI: 10.4236/ojbm.2026.143084 6 Downloads 40 Views Citations
The Influence of Entrepreneurial Learning Environment and Intrinsic Learners’ Need on Entrepreneurship Education (Articles)

Mahabub Musa Garba, Shamsu Lawan Abubakar

Open Journal of Business and Management Vol.7 No.3, July 12, 2019

DOI: 10.4236/ojbm.2019.73087 1,384 Downloads 3,649 Views Citations
Transaction Obstacle and Its Governance: A Case Study on the “Stumbling Blocks” of Entrepreneurship (Articles)

Yu Cheng, Jun Wen, Yaping Xie

Open Journal of Business and Management Vol.8 No.3, May 29, 2020

DOI: 10.4236/ojbm.2020.83085 612 Downloads 2,101 Views Citations
The Determinants of China’s Academic Entrepreneurial Intention: The Moderating Effects of University and Research Type (Articles)

Yong Tang

Open Access Library Journal Vol.9 No.5, May 13, 2022

DOI: 10.4236/oalib.1108720 138 Downloads 1,322 Views Citations
The Intentionality-Based View of Company Employees’ Entrepreneurial Motivation and Institutional Environment (Articles)

Devi Angrahini Anni Lembana

Open Journal of Business and Management Vol.10 No.3, May 31, 2022

DOI: 10.4236/ojbm.2022.103076 301 Downloads 1,320 Views Citations
Research on the Selection Strategy of Entrepreneurial Projects Based on the Characteristics of College Students in the New Era (Articles)

Zetai Kong

iBusiness Vol.17 No.2, April 22, 2025

DOI: 10.4236/ib.2025.172006 104 Downloads 783 Views Citations
Cross-Border Bean Market Performance in Western Kenya and Eastern Uganda (Articles)

Lianda Wanyonyi Mauyo, Jonas N. Chianu, Bernard Kibet Nassiuma, Richard Onyango Musebe

Journal of Service Science and Management Vol.3 No.4, December 28, 2010

DOI: 10.4236/jssm.2010.34057 7,021 Downloads 12,640 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,486 Downloads 14,145 Views Citations
Internal Marketing and Marketing Effectiveness of Hotel Industry in Rivers State (Articles)

N. Gladson Nwokah, Joyce Tamunosaki Briggs

Journal of Human Resource and Sustainability Studies Vol.5 No.4, December 12, 2017

DOI: 10.4236/jhrss.2017.54021 3,182 Downloads 9,814 Views Citations
7 Pillars of Digital Transformation Framework for Continuous Business Growth (Articles)

Yasaman Javadi

iBusiness Vol.14 No.3, September 13, 2022

DOI: 10.4236/ib.2022.143011 558 Downloads 3,179 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 488 Downloads 2,565 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 573 Downloads 3,417 Views Citations
The Effect of Consumer Attitude on the Effect of Social Media Marketing on Hospital Promotion Activities through Content Marketing (Articles)

Busra Yuceer, Omer Faruk Sarkbay, Murat Basal

Open Journal of Social Sciences Vol.12 No.2, February 27, 2024

DOI: 10.4236/jss.2024.122021 670 Downloads 2,735 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,239 Downloads 7,100 Views Citations
On Line Media Market and New Advertising Agencies: Analysis of an Italian Case (Articles)

Simone Guercini

Journal of Service Science and Management Vol.2 No.2, June 17, 2009

DOI: 10.4236/jssm.2009.22015 6,274 Downloads 11,894 Views Citations
The Tourist Harassment Based on the Marketing (Articles)

Ji Wen, Yina Li

American Journal of Industrial and Business Management Vol.5 No.3, March 18, 2015

DOI: 10.4236/ajibm.2015.53012 5,434 Downloads 7,439 Views Citations
Self-Construal and Its Implications for Marketing (Articles)

Kun Gai

Open Journal of Social Sciences Vol.6 No.5, May 29, 2018

DOI: 10.4236/jss.2018.65020 1,831 Downloads 7,014 Views Citations
Research on the Effect of 4C + 2S to Customer Perceived Value in Scene Marketing of Clothing Industry in China (Articles)

Yuan Wang

Open Journal of Business and Management Vol.8 No.2, March 5, 2020

DOI: 10.4236/ojbm.2020.82037 1,671 Downloads 4,324 Views Citations
Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era (Articles)

Fan Mo

Open Access Library Journal Vol.9 No.1, January 6, 2022

DOI: 10.4236/oalib.1108157 343 Downloads 2,316 Views Citations

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