Brand Strategy - Articles - Scientific Research Publishing

The Impact of Value Perception on Luxury Brand Consumption (Articles)

Marwa Elgebali, Rawia Zaazou

Open Journal of Business and Management Vol.11 No.5, September 18, 2023

DOI: 10.4236/ojbm.2023.115126 925 Downloads 7,469 Views Citations
Brand Attractiveness and Strategic Repositioning: A Study Applied to Brands in the Brewery Sector (Articles)

Célestine Annie Tengho Metchum

Open Journal of Business and Management Vol.12 No.4, July 23, 2024

DOI: 10.4236/ojbm.2024.124134 253 Downloads 1,635 Views Citations
Research on Minority Culture Enabling the Brand Building of Coffee Estates in Pu’er City—Teaching Practice Based on Internet Marketing Course (Articles)

Yushi Yin, Yundi Zhang, Ci Wang, Yuejia Li

Open Journal of Business and Management Vol.13 No.4, June 13, 2025

DOI: 10.4236/ojbm.2025.134123 139 Downloads 809 Views Citations
Decision Making in International Tertiary Education: The Role of National Image (Articles)

Jing Cai, Theresa Loo

Advances in Journalism and Communication Vol.2 No.3, September 26, 2014

DOI: 10.4236/ajc.2014.23012 4,561 Downloads 7,531 Views Citations
Research on the Impact of Social Circles on Self-Brand Connection: Regulation of Self-Awareness and Brand Value (Articles)

Shenghong Ye, Jia Li, Zhaobin Zeng, Shuang Hao

Open Journal of Business and Management Vol.3 No.2, April 9, 2015

DOI: 10.4236/ojbm.2015.32015 3,945 Downloads 6,139 Views Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention (Articles)

Sujata Joshi, Menachem Domb, Barshekee Chanda, Amit Bais

Journal of Service Science and Management Vol.15 No.1, January 30, 2022

DOI: 10.4236/jssm.2022.151002 2,046 Downloads 10,501 Views Citations
Impacts of Social Networking Sites on Brand Loyalty through Customer Engagement: Evidence from Cambodian Users (Articles)

Phichhang Ou, Sambath Phou, Bunmeng Chov, Tithdanin Chav

Open Journal of Business and Management Vol.12 No.5, August 20, 2024

DOI: 10.4236/ojbm.2024.125149 461 Downloads 2,515 Views Citations
Research on the Synergistic Mechanism of Railway Passenger Service Quality Improvement from the Perspective of Brand Leadership
—A Case Study of the “Yuecai” EMU Service Brand (Articles)

Jing Wu

Open Journal of Applied Sciences Vol.15 No.12, December 29, 2025

DOI: 10.4236/ojapps.2025.1512273 40 Downloads 239 Views Citations
The Research on the Practical Path of Party Building Brand Building of University Student Party Branch in the New Era (Articles)

Dong Yan, Shuqing Cheng, Deqi Yang, Siyu Tan

Open Journal of Social Sciences Vol.14 No.4, April 22, 2026

DOI: 10.4236/jss.2026.144021 7 Downloads 98 Views Citations
Analysis of Strategy Focus vs. Market Share in the Mobile Phone Case Business (Articles)

Ville Isoherranen, Pekka Kess

Technology and Investment Vol.2 No.2, June 3, 2011

DOI: 10.4236/ti.2011.22014 8,905 Downloads 17,096 Views Citations
A Review of Affective Strategy and Social Strategy in Developing Students’ Speaking Skills (Articles)

Norfaeza Zakaria, Harwati Hashim, Melor Md. Yunus

Creative Education Vol.10 No.12, November 29, 2019

DOI: 10.4236/ce.2019.1012232 2,693 Downloads 17,329 Views Citations
This article belongs to the Special Issue on Teaching and Learning
The Application of Metacognitive Strategy to College Students’ Autonomous English Listening (Articles)

Pianpian Huang

Open Access Library Journal Vol.9 No.4, April 8, 2022

DOI: 10.4236/oalib.1108579 221 Downloads 1,429 Views Citations
Problem Analysis and Strategy Reform of Talent Management in Multinational Chinese Enterprises (Articles)

Chun Bai

Open Journal of Social Sciences Vol.10 No.11, October 31, 2022

DOI: 10.4236/jss.2022.1011035 282 Downloads 1,286 Views Citations
Analysis of the Internationalization Strategy of Cross-Border E-Commerce Enterprises: The Case of Alibaba Group (Articles)

Weijian Li, Chenggang Li

iBusiness Vol.14 No.4, December 8, 2022

DOI: 10.4236/ib.2022.144020 1,212 Downloads 13,935 Views Citations
Modeling and Analysis of COVID-19 Optimizated Vaccination Strategies with Age Structure (Articles)

Lu Wang, Linhua Zhou

Journal of Applied Mathematics and Physics Vol.11 No.12, December 29, 2023

DOI: 10.4236/jamp.2023.1112258 215 Downloads 740 Views Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty (Articles)

Jane Brannen, Cynthia M. Frisby

Theoretical Economics Letters Vol.7 No.6, October 31, 2017

DOI: 10.4236/tel.2017.76126 2,154 Downloads 6,229 Views Citations
Internal Resource Audit for Strategists—A Proposal (Articles)

Tom Connor

iBusiness Vol.3 No.3, September 29, 2011

DOI: 10.4236/ib.2011.33038 8,596 Downloads 18,148 Views Citations
A Problem Structuring Method for Innovation Strategy: A Tentative DPSIR Approach (Articles)

Yuting Qiu, Yiyang Fan

iBusiness Vol.5 No.3B, November 7, 2013

DOI: 10.4236/ib.2013.53B017 5,078 Downloads 7,065 Views Citations
Statistical Brainteasers in Algorithms, Counting & Strategy (Articles)

Sahand Rabbani, Hossein Shahmohamad

Open Journal of Statistics Vol.4 No.4, June 20, 2014

DOI: 10.4236/ojs.2014.44028 5,950 Downloads 7,495 Views Citations
Sociodrama as a Creative Learning Strategy in Business Administration (Articles)

Marcos Bidart-Novaes, Janette Brunstein, Antonio Carlos Gil, Joceli Drummond

Creative Education Vol.5 No.14, August 20, 2014

DOI: 10.4236/ce.2014.514151 4,597 Downloads 6,266 Views Citations

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