Social Marketing - Articles - Scientific Research Publishing

An Examination of How Social Media Participation and Customer Satisfaction Affect the Likelihood that a Business Will Make Another Transaction in the Hospitality Sector (Articles)

Tughlok Talukder, Seaam Bin Masud, Md. Rashel Miah, Ashrafuzzaman Hera, Md. Omar Faruque

Open Access Library Journal Vol.12 No.1, January 27, 2025

DOI: 10.4236/oalib.1112802 199 Downloads 1,827 Views Citations
Consumer Behavior of Firestone Liberia (Articles)

Yealu G. Kogar, Jihong Shao

Open Access Library Journal Vol.12 No.3, March 20, 2025

DOI: 10.4236/oalib.1113011 115 Downloads 794 Views Citations
Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch (Articles)

Gomes Naurio Alfredo Jeremias, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113641 245 Downloads 4,461 Views Citations
Invisible Inequities: How Algorithmic Marketing Reinforces Bias (Articles)

Jaimee Nguyen

Open Journal of Business and Management Vol.13 No.6, November 27, 2025

DOI: 10.4236/ojbm.2025.136231 85 Downloads 756 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 272 Downloads 2,033 Views Citations
The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits (Articles)

Abu Bakar, Huaqiang Wang

Open Access Library Journal Vol.12 No.8, August 6, 2025

DOI: 10.4236/oalib.1113822 216 Downloads 1,677 Views Citations
User Acceptance of Personalized and Context-Specific Online Advertising (Articles)

S. Denise Ruhrberg, Giulia Kirstein, Katsiaryna S. Baran

Open Journal of Social Sciences Vol.5 No.3, March 30, 2017

DOI: 10.4236/jss.2017.53020 2,510 Downloads 4,718 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,887 Downloads 19,790 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 348 Downloads 2,875 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,335 Downloads 27,189 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 229 Downloads 2,074 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3, July 31, 2024

DOI: 10.4236/sn.2024.133003 259 Downloads 2,030 Views Citations
Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process (Articles)

Loudiyi Zineb

Open Access Library Journal Vol.12 No.7, July 4, 2025

DOI: 10.4236/oalib.1113677 73 Downloads 1,130 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 2,985 Downloads 10,121 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,717 Downloads 13,723 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,368 Downloads 31,293 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 22,147 Downloads 36,651 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,864 Downloads 17,153 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,333 Downloads 13,158 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,143 Downloads 12,954 Views Citations

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