OTC Analgesics; Marketing; Customer Satisfaction; Markov Model - Articles

Service Quality of Mobile Banking Services in ICICI Bank Limited (Articles)

R. Ayswarya, D. Sarala, P. Muralidharan, M. Ilankadhir

Journal of Service Science and Management Vol.12 No.5, August 19, 2019

DOI: 10.4236/jssm.2019.125045 2,402 Downloads 6,440 Views Citations
The Development and Validation of Customer Satisfaction Questionnaire in the Nigerian Hospitality Industry (Articles)

Abba D. Haruna, Damian D. Osa-Afiana

Open Access Library Journal Vol.9 No.8, August 2, 2022

DOI: 10.4236/oalib.1108874 362 Downloads 2,751 Views Citations
Users’ Perception Regarding the Effect of E-Procurement Practice on Customer Satisfaction in Public Procurement in Tanzania (Articles)

Barnabas Maagi, Adam Mwakalobo

Open Journal of Business and Management Vol.11 No.2, March 17, 2023

DOI: 10.4236/ojbm.2023.112030 572 Downloads 2,608 Views Citations
Customer Care Practice and Its Effects in Burundian Private Hospitals (Articles)

Nduwayo Félicité, Maniraho Jules Joseph, Habineza Samson, Kagayo Asima Sylvie, Mbuyu Zaina Marlaine, Bashirahishize Firmat

Modern Economy Vol.14 No.7, July 14, 2023

DOI: 10.4236/me.2023.147048 228 Downloads 1,239 Views Citations
The Moderating Role of Mood on the Impact of Perceived Satisfaction on Online Product Evaluation (Articles)

Mohammed Alzanbagi

Open Journal of Business and Management Vol.12 No.1, January 18, 2024

DOI: 10.4236/ojbm.2024.121012 244 Downloads 1,097 Views Citations
This article belongs to the Special Issue on Business Strategy & Development
Parents’ Perspective on Effects and Benefits of “Brighter Minds” Cognitive Training Program: Results from an Online Survey in India (Articles)

Madhavi Bongarala, Krishnamurthy Jayanna

Creative Education Vol.10 No.1, January 28, 2019

DOI: 10.4236/ce.2019.101018 1,111 Downloads 7,423 Views Citations
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 770 Downloads 2,648 Views Citations
Analysis of Influence of Price to Customer Satisfaction Based on the Prediction Models (Articles)

Kazuhiro Esaki

Intelligent Information Management Vol.5 No.3, May 24, 2013

DOI: 10.4236/iim.2013.53010 7,717 Downloads 16,235 Views Citations
Impact of Digital Transformation on the Business Environment in the Hospitality Industry (Articles)

Srinivasan Ramaswamy

Open Journal of Business and Management Vol.13 No.6, November 11, 2025

DOI: 10.4236/ojbm.2025.136216 123 Downloads 1,050 Views Citations
A Structural Equation Model of Customer Retention in the Supermarket Industry in Uganda (Articles)

Amandu Yassin Is’haq, Rashid Lubaale, Ndagire Salmah, Eton Marus, Olema Hamza

Open Journal of Business and Management Vol.14 No.1, December 31, 2025

DOI: 10.4236/ojbm.2026.141012 67 Downloads 435 Views Citations
Marketing Strategy Analysis of Yogurt under Consumption Upgrading: A Case Study of Le Pur (Articles)

Suiyuan Zeng, Ming Chen

Open Journal of Social Sciences Vol.5 No.2, February 24, 2017

DOI: 10.4236/jss.2017.52018 5,217 Downloads 11,920 Views Citations
An Analysis of the Motivation of Customer Participation Value Co-Creation in the We-Media: A Study Based on Content Marketing (Articles)

Xin Wu, Feiyan Liu

Open Journal of Business and Management Vol.6 No.3, July 30, 2018

DOI: 10.4236/ojbm.2018.63057 2,079 Downloads 5,173 Views Citations
Research on the Social Media Marketing Strategy Improvement of Unitel in Angola in the Digital Marketing Era (Articles)

Zeferson Isaias Caita Nolato, Lei Zhang

Open Access Library Journal Vol.12 No.6, June 27, 2025

DOI: 10.4236/oalib.1113602 105 Downloads 799 Views Citations
Improve Communication Quality by Understanding Customer Switching Behavior in China’s Telecom Sector (Articles)

Salman Awan, Yanxia Cheng

iBusiness Vol.8 No.4, November 14, 2016

DOI: 10.4236/ib.2016.84008 2,306 Downloads 5,467 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 106 Downloads 646 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12, December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,886 Downloads 10,069 Views Citations
Online Marketing: Social Media Influencer’s Impact on Shopping Tactics in the United States (Articles)

Raiyan, Mustakim Bin Aziz, Saddam Hosain, Sweety Rani Dhar, Mohammad Hossain, Syeda Kamari Noor

American Journal of Industrial and Business Management Vol.14 No.11, November 29, 2024

DOI: 10.4236/ajibm.2024.1411078 643 Downloads 3,421 Views Citations
From Prediction to Personalisation: How Artificial Intelligence Is Transforming Marketing Strategies (Articles)

Benetta S. Blessed Daye, Fenfen Zhao

Open Access Library Journal Vol.13 No.4, April 27, 2026

DOI: 10.4236/oalib.1115231 24 Downloads 284 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B, November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,488 Downloads 14,171 Views Citations
Determinants of the Satisfaction of Students Studying in Private Universities—Application of Kano Model (Articles)

P. Venkateswarlu, Sanjeev Malaviya, Muddu Vinay

Theoretical Economics Letters Vol.10 No.1, January 17, 2020

DOI: 10.4236/tel.2020.101001 2,308 Downloads 7,722 Views Citations

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