Brand Loyalty - Articles - Scientific Research Publishing

Interaction Mechanism and Strategy of Brand Relationship and Brand Extension (Articles)

He Liu, Lili Fan

Open Journal of Business and Management Vol.1 No.3, October 28, 2013

DOI: 10.4236/ojbm.2013.13008 5,751 Downloads 10,878 Views Citations
Research on Integrity Evaluation System of Food Brand Enterprises Based on the Creeds of Business Governance* (Articles)

Xie Fan, Meng Yong

Open Journal of Business and Management Vol.2 No.1, January 16, 2014

DOI: 10.4236/ojbm.2014.21008 4,840 Downloads 7,568 Views Citations
How to Save Brand after Crises? A Literature Review on Brand Crisis Management (Articles)

Ming Li, Haiying Wei

American Journal of Industrial and Business Management Vol.6 No.2, February 18, 2016

DOI: 10.4236/ajibm.2016.62008 7,770 Downloads 20,663 Views Citations
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory (Articles)

Guangmin Zhai, Xinhong Liang, Haiquan Chen

Open Journal of Business and Management Vol.4 No.3, July 5, 2016

DOI: 10.4236/ojbm.2016.43045 1,953 Downloads 3,035 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,559 Views Citations
Research on Influence of the Congruence of Self-Image and Brand Image on Consumers’ Citizenship Behavior (Articles)

Wanling Huang, Ming Chen

Open Journal of Business and Management Vol.6 No.1, January 30, 2018

DOI: 10.4236/ojbm.2018.61013 1,926 Downloads 4,600 Views Citations
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages (Articles)

Aditi Gosain, Mukta Srivastava, Deepanvita Gupta

Theoretical Economics Letters Vol.9 No.7, October 14, 2019

DOI: 10.4236/tel.2019.97161 1,323 Downloads 4,952 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2, May 6, 2020

DOI: 10.4236/ib.2020.122003 890 Downloads 2,329 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4, November 4, 2020

DOI: 10.4236/jtst.2020.64015 1,042 Downloads 5,146 Views Citations
Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,107 Downloads 10,208 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,847 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
Determinants of Online Banking Adoption among Ghanaian University Students (Articles)

Benjamin B. Angenu, Fedelis Quansah, Abednego F. Okoe

Journal of Service Science and Management Vol.8 No.2, April 1, 2015

DOI: 10.4236/jssm.2015.82020 4,271 Downloads 6,712 Views Citations
Validating Customer Loyalty Model Using Structural Equation Modelling in a Kenyan Hospital (Articles)

Mahuro G. Mbuthia, Egondi Thaddaeus

Open Access Library Journal Vol.2 No.4, April 1, 2015

DOI: 10.4236/oalib.1101213 1,668 Downloads 4,771 Views Citations
The Consumer-Private Labels Bond and the Store Loyalty: The Role of Satisfaction (Articles)

Maryem Trabelsi

Open Journal of Business and Management Vol.8 No.2, January 21, 2020

DOI: 10.4236/ojbm.2020.82027 1,408 Downloads 5,164 Views Citations
This article belongs to the Special Issue on Consumer Behavior, Business and Marketing
Banking Strategies and Customer Loyalty Case of Tunisian Banks (Articles)

Chiraz Rouissi

Open Journal of Business and Management Vol.9 No.2, March 31, 2021

DOI: 10.4236/ojbm.2021.92047 770 Downloads 2,638 Views Citations
A Framework for Improving Customer Loyalty at Retailers in Jeddah City: A Case Study (Articles)

Hemaid Alsulami

American Journal of Industrial and Business Management Vol.11 No.9, September 18, 2021

DOI: 10.4236/ajibm.2021.119059 879 Downloads 4,828 Views Citations
A Study on the Impact of Logistics Service Quality on the Satisfaction and Loyalty of E-Shoppers in Egypt (Articles)

Lobna Hafez, Eman Elakkad, Mohamed Gamil

Open Journal of Business and Management Vol.9 No.5, September 23, 2021

DOI: 10.4236/ojbm.2021.95133 2,690 Downloads 17,085 Views Citations
A Study of the Attribute of Graduates and Employer Satisfaction—A Structured Elements Approach to Competence and Loyalty (Articles)

Graciano Soares Gomes, Mateus de Jesus Gomes, Agostinho da Cunha Moniz, João Américo, Armando B. M. Afonso, José Adriano Marçal

Journal of Human Resource and Sustainability Studies Vol.11 No.1, March 9, 2023

DOI: 10.4236/jhrss.2023.111007 295 Downloads 1,824 Views Citations

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