Brand Internationalization - Articles - Scientific Research Publishing

Brand Attitude Process of Pop-Up Ads Used in Digital Marketing (Articles)

Osman Yetkin, Murat Basal

Open Journal of Social Sciences Vol.12 No.4, April 19, 2024

DOI: 10.4236/jss.2024.124011 363 Downloads 2,166 Views Citations
Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 236 Downloads 1,745 Views Citations
Nursing in a Globalized World: Nursing Students with International Study Experience Report Higher Competence at Graduation (Articles)

Jan Nilsson, Marianne Carlsson, Eva Johansson, Ann-Charlotte Egmar, Jan Florin, Janeth Leksell, Christina Lindholm, Gun Nordström, Kersti Theander, Bodil Wilde- Larsson, Margret Lepp, Ann Gardulf

Open Journal of Nursing Vol.4 No.12, November 25, 2014

DOI: 10.4236/ojn.2014.412090 3,781 Downloads 6,202 Views Citations
A Review and Prospect on the Internationalization Process of Service Multinational Corporations (Articles)

Liwen Wang, Haiquan Chen

Journal of Service Science and Management Vol.8 No.1, February 5, 2015

DOI: 10.4236/jssm.2015.81009 4,505 Downloads 6,597 Views Citations
Internationalizing the University: A Case Study of a Canada-China Program (Articles)

Huiqin Yang, Barry Lesser

Creative Education Vol.8 No.3, March 13, 2017

DOI: 10.4236/ce.2017.83028 1,571 Downloads 2,984 Views Citations
Research on Enterprise Internationalization Strategy Based on Path Dependence Theory: Literature Review and Future Prospect (Articles)

Weiwei Yang

American Journal of Industrial and Business Management Vol.7 No.11, November 24, 2017

DOI: 10.4236/ajibm.2017.711087 1,704 Downloads 5,000 Views Citations
An Empirical Analysis of the CNY Internationalization and Its Influencing Factors (Articles)

Hongliang Chen

Open Journal of Business and Management Vol.7 No.1, January 11, 2019

DOI: 10.4236/ojbm.2019.71014 933 Downloads 2,148 Views Citations
Analysis of the Current Situation of Cross-Border Higher Education in the Background of Internationalization (Articles)

Dan Xu

Open Journal of Social Sciences Vol.7 No.2, February 15, 2019

DOI: 10.4236/jss.2019.72010 1,499 Downloads 3,361 Views Citations
Research on Talent Internationalization Cultivation Mode of Agricultural Universities—Illustrated by the Case of TJAU-MU Cooperative Education (Articles)

Yunfei Ma

Open Journal of Social Sciences Vol.7 No.10, October 17, 2019

DOI: 10.4236/jss.2019.710009 720 Downloads 1,690 Views Citations
An Exploration into Green-Tech Innovations Based on “Four Modernizations” (Articles)

Yu Gao, Liming Sun, Xiaoling Liu

Journal of Environmental Protection Vol.12 No.1, January 27, 2021

DOI: 10.4236/jep.2021.121003 660 Downloads 1,621 Views Citations
The Role of Returns to Scale in the Relationship between Exchange Rate and Economic Growth (Articles)

Sofia Neto Paludo, Matheus Silva De Paiva

Theoretical Economics Letters Vol.11 No.2, March 5, 2021

DOI: 10.4236/tel.2021.112011 974 Downloads 3,785 Views Citations
RMB Internationalization, FTA and Exchange Rate Pass-Through (Articles)

Fengze Han

Open Journal of Business and Management Vol.11 No.1, January 12, 2023

DOI: 10.4236/ojbm.2023.111004 222 Downloads 1,116 Views Citations
Liquidity Premium, Tariffs and Currency Internationalization (Articles)

Hailong Jin, Lok-Chi Lam

Theoretical Economics Letters Vol.16 No.1, January 12, 2026

DOI: 10.4236/tel.2026.161005 75 Downloads 268 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,107 Downloads 10,208 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,846 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,823 Views Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability (Articles)

Yi Xiao, Qing Li, Haiying Wei

Journal of Service Science and Management Vol.7 No.5, October 23, 2014

DOI: 10.4236/jssm.2014.75031 3,275 Downloads 4,593 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,736 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,524 Views Citations

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