Brand Equity - Articles - Scientific Research Publishing

Narrating Authenticity: A Qualitative Exploration of How Brand Storytelling Shapes Consumer Trust and Loyalty in Ghana’s Emerging Market (Articles)

Ibrahim Ofosu-Boateng, Leyroy Muandumba Jose

Open Journal of Social Sciences Vol.13 No.9, September 22, 2025

DOI: 10.4236/jss.2025.139016 236 Downloads 1,745 Views Citations
Predicting Brand Perception for Fast Food Market Entry (Articles)

Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin

Theoretical Economics Letters Vol.5 No.6, December 4, 2015

DOI: 10.4236/tel.2015.56081 6,107 Downloads 10,208 Views Citations
A Study on the Core Values of the Brand (Articles)

Xiangyin Li, Cui Sun

Journal of Service Science and Management Vol.8 No.6, December 23, 2015

DOI: 10.4236/jssm.2015.86087 7,951 Downloads 11,846 Views Citations
Current Situation, Problems and Countermeasures of Brand Construction of Agricultural Products in Hubei Province (Articles)

Ming Luo

Open Journal of Business and Management Vol.7 No.3, June 5, 2019

DOI: 10.4236/ojbm.2019.73081 1,506 Downloads 3,389 Views Citations
Review of Social Equity and Environment in Urban Transportation (Articles)

Ardeshir Faghri, Patrick Boyle, Danielle Lee

Current Urban Studies Vol.10 No.4, November 15, 2022

DOI: 10.4236/cus.2022.104033 403 Downloads 2,045 Views Citations
The Stress-Response Costs in Decision Making (Articles)

Hammad Siddiqi

Theoretical Economics Letters Vol.15 No.3, June 23, 2025

DOI: 10.4236/tel.2025.153041 86 Downloads 447 Views Citations
A Practical Examination and Path Selection of Equity Transfer Models: Focusing on the Alteration of the Shareholder Register (Articles)

Min Ma

Beijing Law Review Vol.16 No.3, September 8, 2025

DOI: 10.4236/blr.2025.163090 64 Downloads 413 Views Citations
This article belongs to the Special Issue on Economic, Legal, and Policy Perspectives
The Relation Analysis of Equity Structure and Its Performance on Chinese Listed Bank (Articles)

Chang-jun Zheng, Zhou Yan, Li Wei

Journal of Service Science and Management Vol.1 No.2, September 25, 2008

DOI: 10.4236/jssm.2008.12018 7,571 Downloads 12,857 Views Citations
Health care services in India: A few questions on equity (Articles)

Swadhin Mondal

Health Vol.5 No.1, January 11, 2013

DOI: 10.4236/health.2013.51008 8,131 Downloads 13,329 Views Citations
Gender Equity in Education (Articles)

Elmas Sahin

Open Journal of Social Sciences Vol.2 No.1, January 8, 2014

DOI: 10.4236/jss.2014.21007 7,722 Downloads 17,170 Views Citations
Financial Performance Appraisal of Selected Companies in Jordan (Articles)

Basman Al Dalayeen

Open Journal of Business and Management Vol.5 No.1, December 30, 2016

DOI: 10.4236/ojbm.2017.51012 3,144 Downloads 11,751 Views Citations
Weakening Effect of Executive Overconfidence on Equity Incentive—The Empirical Evidence from Chinese Listed Companies (Articles)

Sunyu Chen

Open Journal of Business and Management Vol.7 No.1, January 7, 2019

DOI: 10.4236/ojbm.2019.71011 1,187 Downloads 2,345 Views Citations
Is Henry George’s Land Value Tax Fair, Efficient, Both, or Neither? (Articles)

Zitong Xue

Open Journal of Social Sciences Vol.10 No.7, July 22, 2022

DOI: 10.4236/jss.2022.107020 297 Downloads 2,038 Views Citations
Creating Equitable Access to Education: A Comparative Analysis of North America & Northern Europe (Articles)

Kaleigh Soda

Open Access Library Journal Vol.9 No.11, November 24, 2022

DOI: 10.4236/oalib.1109515 173 Downloads 1,829 Views Citations
Effect of Reward Equity on the Inclination for Creative Contributions by the Innovative Employee (Articles)

Funmilayo Oyefusi

Journal of Human Resource and Sustainability Studies Vol.10 No.4, November 30, 2022

DOI: 10.4236/jhrss.2022.104046 338 Downloads 1,732 Views Citations
Harnessing AI to Foster Equity in Education: Opportunities, Challenges, and Emerging Strategies (Articles)

Maryam Roshanaei, Hanna Olivares, Rafael Rangel Lopez

Journal of Intelligent Learning Systems and Applications Vol.15 No.4, November 8, 2023

DOI: 10.4236/jilsa.2023.154009 1,873 Downloads 9,920 Views Citations
Study on the Construction of Enterprise Quality Culture for Brand Strategy (Articles)

Zhi Gao, Jinfu Ye, Yi Huang

iBusiness Vol.4 No.3, September 28, 2012

DOI: 10.4236/ib.2012.43033 7,044 Downloads 11,823 Views Citations
The Effect of Crisis Processing Capacity on Brand Crisis Reparability (Articles)

Yi Xiao, Qing Li, Haiying Wei

Journal of Service Science and Management Vol.7 No.5, October 23, 2014

DOI: 10.4236/jssm.2014.75031 3,275 Downloads 4,593 Views Citations
A Comparative Study of Competitive Brand Based on Customer-Perceived Value—Evidences from IAT (Articles)

Yaozhong Liu, Qifeng Sun

Open Journal of Social Sciences Vol.3 No.7, July 24, 2015

DOI: 10.4236/jss.2015.37040 4,856 Downloads 8,736 Views Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty (Articles)

Shupan Wang, Jinhua Tong, Danting Zhou

Open Journal of Business and Management Vol.4 No.1, January 25, 2016

DOI: 10.4236/ojbm.2016.41016 4,930 Downloads 7,524 Views Citations

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