Internal Marketing - Articles - Scientific Research Publishing

The Impact of Big Data-Based Customer Segmentation on Programmatic Purchasing Efficiency: The Role of Chatbot-Based Interactions (Articles)

Muhammet Salih Yiğit

Open Journal of Applied Sciences Vol.15 No.7, July 29, 2025

DOI: 10.4236/ojapps.2025.157146 97 Downloads 653 Views Citations
Reinventing Ultra-Fast Fashion: Strategic Growth Recommendations for SHEIN’s Sustainable Brand Development (Articles)

Monique Cheuk Nam Siu, Sunny Ubale

Open Journal of Business and Management Vol.13 No.4, July 29, 2025

DOI: 10.4236/ojbm.2025.134154 304 Downloads 2,976 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 134 Downloads 1,186 Views Citations
The Role of Subscription Services in Building Long-Term Customer Loyalty (Articles)

Artur Tatevosian

American Journal of Industrial and Business Management Vol.15 No.11, October 31, 2025

DOI: 10.4236/ajibm.2025.1511084 102 Downloads 625 Views Citations
Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 96 Downloads 767 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 50 Downloads 318 Views Citations
Self-Media E-Commerce: Marketing and Operation Strategies under the New Economic Model—Based on SWOT Analysis Perspective (Articles)

Jiaxin Xu, Minghui Ma, Yangye Cao

Open Access Library Journal Vol.12 No.12, December 24, 2025

DOI: 10.4236/oalib.1114675 31 Downloads 345 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 905 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 61 Downloads 632 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 51 Downloads 324 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 53 Downloads 284 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 27 Downloads 281 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 25 Downloads 207 Views Citations
Absolute Internal Energy of the Real Gas (Articles)

Albrecht Elsner

Engineering Vol.9 No.4, April 30, 2017

DOI: 10.4236/eng.2017.94020 1,973 Downloads 5,560 Views Citations
Coupled maps serving the exchange processes on the environmental interfaces regarded as complex systems (Articles)

Dragutin T. Mihailovic, Mirko Budincevic, Igor Balaz, Sinisa Crvenkovic, Ilija Arsenic

Natural Science Vol.4 No.8, August 29, 2012

DOI: 10.4236/ns.2012.48076 3,253 Downloads 5,713 Views Citations
Thermodynamics and Irreversibility: From Some Paradoxes to the Efficiency of Effective Engines (Articles)

Olivier Serret

Journal of Modern Physics Vol.5 No.16, October 20, 2014

DOI: 10.4236/jmp.2014.516159 5,756 Downloads 7,373 Views Citations
This article belongs to the Special Issue on Kinetic Theory
The Economics of Assurance: A Systems-Based Framework for Evaluating Internal Control Effectiveness (Articles)

Irina V. Olifer

Theoretical Economics Letters Vol.16 No.1, February 12, 2026

DOI: 10.4236/tel.2026.161016 275 Downloads 964 Views Citations
Comparison of Different Control Algorithms for a Gantry Crane System (Articles)

Stefan Bruins

Intelligent Control and Automation Vol.1 No.2, November 26, 2010

DOI: 10.4236/ica.2010.12008 9,833 Downloads 16,149 Views Citations
Assessing Internal Software Quality Attributes of the Object-Oriented and Service-Oriented Software Development Paradigms: A Comparative Study (Articles)

Yaser I. Mansour, Suleiman H. Mustafa

Journal of Software Engineering and Applications Vol.4 No.4, April 29, 2011

DOI: 10.4236/jsea.2011.44027 6,724 Downloads 13,440 Views Citations
An Arbitrary (Fractional) Orders Differential Equation with Internal Nonlocal and Integral Conditions (Articles)

Ahmed El-Sayed, E. Bin-Taher

Advances in Pure Mathematics Vol.1 No.3, June 3, 2011

DOI: 10.4236/apm.2011.13013 5,959 Downloads 12,361 Views Citations

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