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The Role of Algorithmic Ad Personalization in Driving Impulse Buying Behavior: Mediating Effects of Perceived Value and Moderating Personality Traits
(Articles)
Abu Bakar
,
Huaqiang Wang
Open Access Library Journal
Vol.12 No.8
, August 6, 2025
DOI:
10.4236/oalib.1113822
232
Downloads
1,877
Views
Citations
The Impact of Digital Marketing on Consumer Loyalty in Small Businesses
(Articles)
Vladyslav Gargun
American Journal of Industrial and Business Management
Vol.15 No.9
, September 22, 2025
DOI:
10.4236/ajibm.2025.159065
286
Downloads
2,055
Views
Citations
Differential Effects of Single- and Multi-Business Model Car Companies on Consumer Purchase Intentions for Electric Vehicles
(Articles)
Hasna Jabah
,
Mozammal Haque
Open Journal of Business and Management
Vol.14 No.2
, March 12, 2026
DOI:
10.4236/ojbm.2026.142062
121
Downloads
475
Views
Citations
The Influence of AI-Personalized Video Advertising on Consumer Purchase Behavior in Social Media Campaigns
(Articles)
Nada Querch
Open Access Library Journal
Vol.13 No.6
, June 29, 2026
DOI:
10.4236/oalib.1115387
31
Downloads
182
Views
Citations
Price Sensitivity and Value Perception under Inflationary Pressure: A Mixed-Methods Investigation
(Articles)
Shankar Subramanian Iyer
,
Rajesh Arora
,
Raman Subramanian
,
Brinitha Raji
Voice of the Publisher
Vol.12 No.3
, July 21, 2026
DOI:
10.4236/vp.2026.123024
12
Downloads
118
Views
Citations
Consumerism in American Society and the Role of Government
(Articles)
Fred Bedell
Open Access Library Journal
Vol.1 No.8
, November 26, 2014
DOI:
10.4236/oalib.1100971
1,887
Downloads
5,185
Views
Citations
The Nordic Countries: From the Rokkan Model (“uns”) to the Touraine Model (“ich”)
(Articles)
Jan Erik Lane
Open Journal of Political Science
Vol.6 No.3
, July 8, 2016
DOI:
10.4236/ojps.2016.63026
2,214
Downloads
4,822
Views
Citations
Seismic Evaluation of Steel Moment Resisting Frames (MRFs)—Supported by Loose Granular Soil
(Articles)
Muhammad Tayyab Naqash
,
Qazi Umar Farooq
,
Ouahid Harireche
Open Journal of Earthquake Research
Vol.8 No.2
, March 28, 2019
DOI:
10.4236/ojer.2019.82003
944
Downloads
2,617
Views
Citations
Factors Influencing Students Decisions to Enrollment in Sudanese Higher Education Institutions
(Articles)
Zainab M. Sedahmed
,
Noureldien A. Noureldien
Intelligent Information Management
Vol.11 No.4
, July 30, 2019
DOI:
10.4236/iim.2019.114006
1,435
Downloads
10,664
Views
Citations
Examining Civil Society Organizations’ Collaboration Paradox in Confronting Electoral Challenges in Enugu State, Nigeria, 1999-2020
(Articles)
Tobechukwu Chukwudifu Leo-Nnoli
,
Makodi Biereenu-Nnabugwu
Open Journal of Political Science
Vol.11 No.3
, July 23, 2021
DOI:
10.4236/ojps.2021.113034
432
Downloads
1,930
Views
Citations
Problems of Development of the Uzbek Language in Current Society
(Articles)
Sh. I. Shozamonov
,
S. A. Nazarova
,
B. B. Djuraev
Open Journal of Modern Linguistics
Vol.11 No.4
, August 10, 2021
DOI:
10.4236/ojml.2021.114046
442
Downloads
2,697
Views
Citations
A Proposed Model of a Future University in the Era of the Artificial Intelligence Transformative Society: From Why to How
(Articles)
Yoser Gadhoum
Creative Education
Vol.13 No.3
, March 31, 2022
DOI:
10.4236/ce.2022.133069
468
Downloads
2,724
Views
Citations
How Did the Universe Come to Exist and Where Did We Come from? Two Versions: Who Has It Right, Science or Christianity?
(Articles)
Patrick Bickersteth
Open Journal of Philosophy
Vol.12 No.2
, May 31, 2022
DOI:
10.4236/ojpp.2022.122016
368
Downloads
5,754
Views
Citations
The Moratorium on Corporal Punishment Is a Justifiable Theorem for Child Behavioral and Psychological Development. An Anthropological Study: Based on Society and Culture in Bangladesh
(Articles)
Md. Anowarul Azad
,
Meher Uz Zannat Sunny
Open Journal of Social Sciences
Vol.11 No.8
, August 30, 2023
DOI:
10.4236/jss.2023.118031
361
Downloads
1,827
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
, October 31, 2017
DOI:
10.4236/tel.2017.76126
2,223
Downloads
6,405
Views
Citations
Design of Financial and Economic Cyclical Model and Validation of Domestic Economic Effects
(Articles)
Jinrun Yang
Open Journal of Social Sciences
Vol.11 No.12
, December 22, 2023
DOI:
10.4236/jss.2023.1112022
184
Downloads
584
Views
Citations
Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects
(Articles)
David Oyekunle
,
Ugochukwu Okwudili Matthew
,
David Preston
,
David Boohene
Journal of Computer and Communications
Vol.12 No.6
, June 25, 2024
DOI:
10.4236/jcc.2024.126006
1,265
Downloads
5,896
Views
Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh
(Articles)
Md. Abu Ayub Ansari
,
Md. Mahfuz Patwari Tanmoy
Journal of Financial Risk Management
Vol.14 No.2
, June 26, 2025
DOI:
10.4236/jfrm.2025.142010
150
Downloads
1,081
Views
Citations
Singapore’s Mobile Phone Retail Business: An In-Depth Analysis
(Articles)
Kabasele Tshimbombu Christien
,
Tshibambe N. Tshimbombu
Open Journal of Business and Management
Vol.13 No.4
, July 18, 2025
DOI:
10.4236/ojbm.2025.134145
114
Downloads
1,050
Views
Citations
Comparative Analysis of Insurance and Investment Products in Hong Kong SAR and the Chinese Mainland
(Articles)
Nickolas Seah
,
Isaac Seah
Chinese Studies
Vol.14 No.3
, August 29, 2025
DOI:
10.4236/chnstd.2025.143019
99
Downloads
1,178
Views
Citations
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