Marketing Channels - Articles - Scientific Research Publishing

Research on the Optimization of Artificial Intelligence-Driven Customer Relationship Management Systems (Articles)

Xiangcan Li

Journal of Computer and Communications Vol.13 No.12, December 4, 2025

DOI: 10.4236/jcc.2025.1312001 96 Downloads 767 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 50 Downloads 318 Views Citations
Self-Media E-Commerce: Marketing and Operation Strategies under the New Economic Model—Based on SWOT Analysis Perspective (Articles)

Jiaxin Xu, Minghui Ma, Yangye Cao

Open Access Library Journal Vol.12 No.12, December 24, 2025

DOI: 10.4236/oalib.1114675 31 Downloads 345 Views Citations
Internal Marketing and Public Sector Modernization (Articles)

Elisavet Antoniadou

American Journal of Industrial and Business Management Vol.15 No.12, December 31, 2025

DOI: 10.4236/ajibm.2025.1512094 71 Downloads 396 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 905 Views Citations
Increasing Customer Satisfaction, Financial Stability, Brand Loyalty and Efficiency by Making KPI Measurements with Technology Integration in Logistics (Articles)

Murat Başal

Open Journal of Social Sciences Vol.14 No.2, February 28, 2026

DOI: 10.4236/jss.2026.142028 61 Downloads 632 Views Citations
This article belongs to the Special Issue on Technology and Society
Pop Culture Meets Pigskin: The Swift-Kelce Effect on NFL Jersey Sales (Articles)

Elisabeth A. Arthur

Open Journal of Business and Management Vol.14 No.2, March 6, 2026

DOI: 10.4236/ojbm.2026.142057 51 Downloads 324 Views Citations
Sustainable Marketing Visions in Food and Wine Tourism: Stakeholder Profiles and Strategic Positioning (Articles)

Paola Perchinunno, Samuela L’Abbate, Pierluigi Passaro

Applied Mathematics Vol.17 No.4, April 2, 2026

DOI: 10.4236/am.2026.174014 53 Downloads 284 Views Citations
Algorithmic Fairness and Internet of Things (IoT)-Based Personalization in Artificial Intelligence-Driven Healthcare Marketing: Implications for Patient Experience and Choice (Articles)

Turgut Coşkun, Anıl Çetin, Murat Başal

Open Journal of Applied Sciences Vol.16 No.4, April 22, 2026

DOI: 10.4236/ojapps.2026.164068 27 Downloads 281 Views Citations
A Study on the Mechanisms and Pathways through Which New Media Empowers the Development of the Cultural and Tourism Industry: A Case Study of the “Yunnan Treasure Shops” Influencer Program (Articles)

Han Yang, Yushi Yin

Open Journal of Business and Management Vol.14 No.3, May 14, 2026

DOI: 10.4236/ojbm.2026.143081 25 Downloads 207 Views Citations
Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study (Articles)

Nasir Uddin

Social Networking Vol.13 No.3, July 31, 2024

DOI: 10.4236/sn.2024.133003 259 Downloads 2,029 Views Citations
Beyond Algorithms: A Comprehensive Analysis of AI-Driven Personalization in Strategic Communications (Articles)

Natalie Nkembuh

Journal of Computer and Communications Vol.12 No.10, October 24, 2024

DOI: 10.4236/jcc.2024.1210009 368 Downloads 3,786 Views Citations
This article belongs to the Special Issue on Machine Learning and its Applications
Performance of MIMO Systems Using Space Time Block Codes (STBC) (Articles)

Christopher M. Lau

Open Journal of Applied Sciences Vol.11 No.3, March 16, 2021

DOI: 10.4236/ojapps.2021.113020 1,454 Downloads 5,993 Views Citations
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like (Articles)

Annechen Bahr Bugge, Randi Lavik

Food and Nutrition Sciences Vol.3 No.12, December 10, 2012

DOI: 10.4236/fns.2012.312212 4,950 Downloads 9,913 Views Citations
A Strategic Evaluation on Competency of Karnataka Destinations through Destination Management Organizations (Articles)

Bindi Varghese

American Journal of Industrial and Business Management Vol.6 No.2, February 22, 2016

DOI: 10.4236/ajibm.2016.62010 3,778 Downloads 5,944 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6, June 29, 2018

DOI: 10.4236/am.2018.96051 933 Downloads 1,945 Views Citations
Assessment of Safety and Effectiveness of Glaritus^® (Wockhardt’s Insulin Glargine) in a Prospective, Multi-Centric Post Marketing Observational Study in Nepalese Having Type 2 Diabetes Mellitus (Articles)

Ansumali Joshi, Bhojraj Adhikari, Basant Tamrakar, Gaurav Puppalwar, Agam Shah, Rishi Jain

Open Journal of Endocrine and Metabolic Diseases Vol.9 No.2, February 27, 2019

DOI: 10.4236/ojemd.2019.92003 1,349 Downloads 3,735 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 272 Downloads 2,033 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145038 397 Downloads 1,412 Views Citations
Effective Strategies Used by Trinidad and Tobago Financial Institution Leaders to Attract and Retain SMEs (Articles)

Billy Brian Seaman, Kim Critchlow

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133094 102 Downloads 698 Views Citations

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