Virtual Brand Community Interaction - Articles - Scientific Research Publishing

A Generic Service Architecture for Secure Ubiquitous Computing Systems (Articles)

Shudong Chen, Johan Lukkien, Richard Verhoeven

International Journal of Communications, Network and System Sciences Vol.5 No.1, December 31, 2011

DOI: 10.4236/ijcns.2012.51007 4,820 Downloads 8,920 Views Citations
The Role of the “Inter-Life” Virtual World as a Creative Technology to Support Student Transition into Higher Education (Articles)

Alison M. Devlin, Vic Lally, Brian Canavan, Jane Magill

Creative Education Vol.4 No.7B, July 19, 2013

DOI: 10.4236/ce.2013.47A2025 6,264 Downloads 11,180 Views Citations
This article belongs to the Special Issue on Higher Education
The Virtual Community of Practice for School Principals: A Professional Development Method (Articles)

Monique Lambert, Yamina Bouchamma

Creative Education Vol.12 No.2, February 25, 2021

DOI: 10.4236/ce.2021.122030 841 Downloads 3,693 Views Citations
Evaluation Method of Information Dissemination Efficiency within Professional Virtual Community: Based on Chinese College and University Students (Articles)

Huawei Zhi, Tao Guo

Advances in Journalism and Communication Vol.12 No.1, February 8, 2024

DOI: 10.4236/ajc.2024.121005 244 Downloads 913 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9, August 26, 2014

DOI: 10.4236/jss.2014.29005 7,306 Downloads 9,765 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12, December 17, 2018

DOI: 10.4236/jss.2018.612007 1,843 Downloads 4,535 Views Citations
Connecting Perceived Brand Quality to Loyalty: The Satisfaction Acts as Mediator of Smartphone Brand (Articles)

Sothea Hill, Sothan Yoeung

Open Journal of Business and Management Vol.12 No.6, November 7, 2024

DOI: 10.4236/ojbm.2024.126202 456 Downloads 3,012 Views Citations
Teacher Mediation in a Collaborative Learning Laboratory of Physics, a Virtual Environment for Teaching and Learning (Articles)

Dante Alighieri Alves de Mello, Shirley Takeco Gobara

Creative Education Vol.5 No.20, November 19, 2014

DOI: 10.4236/ce.2014.520202 4,343 Downloads 6,046 Views Citations
This article belongs to the Special Issue on Collaborative and Group Learning
The Role of Community Awareness in River/Wetland Conservation: A Case of Upper Yala River Watershed (Articles)

Wamalwa Stella Namusia Wanjala, Oloo Micky Olutende, Obam Joab, Oluchiri Stanley Omuterema, Ogallo Steve, Wamalwa Rose

Open Access Library Journal Vol.11 No.2, February 20, 2024

DOI: 10.4236/oalib.1111206 165 Downloads 1,166 Views Citations
Dimensions of Interaction: Towards a Better Understanding of Socialization in Online Education (Articles)

Yves Djimta-Dinguembeye

Open Access Library Journal Vol.11 No.6, June 17, 2024

DOI: 10.4236/oalib.1111624 243 Downloads 1,875 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2, April 20, 2015

DOI: 10.4236/tel.2015.52033 8,419 Downloads 12,602 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5, May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,618 Downloads 4,781 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6, June 27, 2018

DOI: 10.4236/ajibm.2018.86108 2,097 Downloads 7,182 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3, March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,559 Downloads 3,190 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2, January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,496 Downloads 3,141 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1, January 18, 2022

DOI: 10.4236/ojbm.2022.101018 5,940 Downloads 43,701 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2, June 29, 2010

DOI: 10.4236/jssm.2010.32026 11,302 Downloads 24,505 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1, February 4, 2015

DOI: 10.4236/jssm.2015.81008 11,166 Downloads 15,474 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1, February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,995 Downloads 7,453 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11, November 24, 2016

DOI: 10.4236/ajibm.2016.611101 3,609 Downloads 11,199 Views Citations

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