Advertising Effectiveness - Articles - Scientific Research Publishing

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,156 Downloads 2,498 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 809 Downloads 2,014 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,448 Downloads 5,060 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 947 Downloads 4,037 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 638 Downloads 1,854 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 959 Downloads 5,363 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 375 Downloads 1,534 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 498 Downloads 5,646 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 236 Downloads 2,112 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 138 Downloads 582 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 74 Downloads 714 Views Citations
Cost-Effectiveness Comparison on Different Assistance Approaches (Articles)

Hua Guo, Yuansheng Jiang

Technology and Investment Vol.3 No.3, August 31, 2012

DOI: 10.4236/ti.2012.33027 4,379 Downloads 6,853 Views Citations
Assessment of the Effectiveness of Adjustment Programs at the Core of the Greek Economy (Articles)

Aggelos Kotios, George Galanos, Thomas Poufinas

Modern Economy Vol.9 No.9, September 21, 2018

DOI: 10.4236/me.2018.99098 1,844 Downloads 3,579 Views Citations
Effectiveness of Teaching Science by Drama (Articles)

Naim Najami, Muhamad Hugerat, Khuloud Khalil, Avi Hofstein

Creative Education Vol.10 No.1, January 16, 2019

DOI: 10.4236/ce.2019.101007 1,911 Downloads 8,832 Views Citations
A Short Comment on the Effectiveness of the “Leave with a Clean Slate” Agreements (Articles)

Dongping Tong

Beijing Law Review Vol.14 No.2, June 21, 2023

DOI: 10.4236/blr.2023.142048 219 Downloads 1,249 Views Citations
Effectiveness of COVID-19 Vaccine Doses in Children: Case of Lake Region Economic Bloc-Kenya (Articles)

Shem Otoi Sam, Naomy Onyuka, Michael Audi, Khama Rogo

Open Journal of Modelling and Simulation Vol.11 No.3, July 31, 2023

DOI: 10.4236/ojmsi.2023.113006 282 Downloads 975 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3, August 27, 2010

DOI: 10.4236/ti.2010.13022 5,390 Downloads 10,268 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2, June 17, 2022

DOI: 10.4236/ajc.2022.102015 239 Downloads 1,001 Views Citations
Combining Keyword Search Advertisement and Site- Targeted Advertisement in Search Engine Advertising (Articles)

Li Chen

Journal of Service Science and Management Vol.1 No.3, December 30, 2008

DOI: 10.4236/jssm.2008.13025 13,757 Downloads 20,110 Views Citations
Who Benefits from Altruism in Supply Chain Management? (Articles)

Zehui Ge, Qiying Hu

American Journal of Operations Research Vol.2 No.1, March 14, 2012

DOI: 10.4236/ajor.2012.21007 6,783 Downloads 12,981 Views Citations

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