Employer Branding - Articles - Scientific Research Publishing

Relationship between Entrepreneurial Orientation, Firm Resources, SME Branding and Firm’s Performance: Is Innovation the Missing Link? (Articles)

Muhammad Haroon Hafeez, Mohd Noor Mohd Shariff, Halim bin Mad Lazim

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24020 9,032 Downloads 17,498 Views Citations
Emotional Connect between Brand and Consumer through Sensory Branding (Articles)

Makarand Upadhyaya

American Journal of Industrial and Business Management Vol.7 No.4, April 6, 2017

DOI: 10.4236/ajibm.2017.74025 7,404 Downloads 13,564 Views Citations
Retail Brand Equity: Measurements through Brand Policy and Store Formats (Articles)

Magali Jara

American Journal of Industrial and Business Management Vol.8 No.3, March 20, 2018

DOI: 10.4236/ajibm.2018.83038 2,369 Downloads 7,220 Views Citations
Service Branding: A Perspective of Value Co-Creation Orientation (Articles)

Tianze Li, Haiying Wei

Journal of Service Science and Management Vol.11 No.2, April 28, 2018

DOI: 10.4236/jssm.2018.112018 2,059 Downloads 16,979 Views Citations
Beyond the Screen: Moroccan Women Crafting Digital Empowerment through Personal Branding in Social Media (Articles)

Chaimae El Idrissi Amiri, Tayeb Ghourdou

Open Journal of Social Sciences Vol.12 No.3, March 25, 2024

DOI: 10.4236/jss.2024.123021 552 Downloads 2,599 Views Citations
This article belongs to the Special Issue on Social Media and Communications
Research on the New Media Marketing Strategies of Fabrar Liberia (Articles)

Augusline Euphemia Wheaton, Xiaojuan Zhang

Open Access Library Journal Vol.12 No.9, September 11, 2025

DOI: 10.4236/oalib.1114031 61 Downloads 505 Views Citations
Effects of County Government Transparency Branding Strategy on Small and Medium Enterprises Satisfaction in Bungoma County, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

American Journal of Industrial and Business Management Vol.15 No.10, October 20, 2025

DOI: 10.4236/ajibm.2025.1510074 58 Downloads 394 Views Citations
Government Accountability Branding Strategy and SME Service Delivery Satisfaction in Bungoma, Kenya (Articles)

Didmus Wekesa Barasa, Nancy Muthoni, Alice Omariba

Open Journal of Social Sciences Vol.13 No.10, October 24, 2025

DOI: 10.4236/jss.2025.1310029 53 Downloads 353 Views Citations
Using “Hallyu” Media and the Physical: Asia Trend to Refresh Mongolian Cultural Tourism (Articles)

Bat-Erdene Chinbat, Tsengel Davaasambuu

Art and Design Review Vol.14 No.1, December 29, 2025

DOI: 10.4236/adr.2026.141002 67 Downloads 475 Views Citations
Collaborative AI Enabled Place Branding: A Hybrid-Narrative Review and Prospects for Future Research (Articles)

Liying Chen, Ziqi Wang, Hongli Pang

Open Journal of Social Sciences Vol.12 No.4, April 28, 2024

DOI: 10.4236/jss.2024.124037 329 Downloads 1,695 Views Citations
Emotionally Resonant Branding: The Role of AI in Synthesising Dynamic Brand Images for Artists in the Music Industry (Articles)

Kaveen Prabodhya Thivanka Liyanage Weliweriya Liyanage, Himendra Balalle

Open Journal of Applied Sciences Vol.14 No.9, September 27, 2024

DOI: 10.4236/ojapps.2024.149175 246 Downloads 2,253 Views Citations
Hospital Employer Attractiveness Considering the Increasing Shortage of Skilled Medical Professionals—A German Review (Articles)

Joachim Merk, Anke Rahmel

Journal of Biosciences and Medicines Vol.4 No.12, December 1, 2016

DOI: 10.4236/jbm.2016.412001 2,099 Downloads 3,837 Views Citations
Organizational Condition of Private Schools and Colleges in Nueva Ecija (Articles)

Kim Edward S. Santos, Carl Louie R. Nocum

Open Access Library Journal Vol.7 No.2, February 17, 2020

DOI: 10.4236/oalib.1106112 841 Downloads 2,063 Views Citations
Why Are Employers’ Duties Relating to Health, Safety and Welfare Not Understood or Not Known? (Articles)

Rodney McDermott

Open Journal of Safety Science and Technology Vol.12 No.4, December 27, 2022

DOI: 10.4236/ojsst.2022.124011 281 Downloads 1,474 Views Citations
Assessment of Potential Measures Aimed at Improving Graduates’ Employability at the University of Abomey-Calavi in Benin (Articles)

Houinsou Dedehouanou

Creative Education Vol.16 No.12, December 25, 2025

DOI: 10.4236/ce.2025.1612132 69 Downloads 430 Views Citations
Occupational Health and Safety Governance in Internal Outsourcing: A Systematic Review and an Integrative Sociotechnical Framework (Articles)

Antonio Francisco Corno

Open Journal of Safety Science and Technology Vol.16 No.1, March 9, 2026

DOI: 10.4236/ojsst.2026.161005 41 Downloads 364 Views Citations
Impact of Information Security Management System on Firm Financial Performance: Perspective of Corporate Reputation and Branding (Articles)

Syed Asad Abbas Bokhari, Shahid Manzoor

American Journal of Industrial and Business Management Vol.12 No.5, May 26, 2022

DOI: 10.4236/ajibm.2022.125048 944 Downloads 5,569 Views Citations
A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (Articles)

Sonkar P. Akhilendra, Muthusamy Aravendan

Intelligent Information Management Vol.15 No.3, May 9, 2023

DOI: 10.4236/iim.2023.153007 1,240 Downloads 8,329 Views Citations
B2B Marketing—Social Marketing (Articles)

Delores Leonard

Open Journal of Business and Management Vol.13 No.2, March 6, 2025

DOI: 10.4236/ojbm.2025.132047 315 Downloads 1,798 Views Citations
Strategic Branding and Competitive Advantage in International School Marketing: A Case-Based Analysis in Asia (Articles)

James McLaughlin

Open Journal of Business and Management Vol.14 No.2, February 9, 2026

DOI: 10.4236/ojbm.2026.142049 152 Downloads 907 Views Citations

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