Advertising Event - Articles - Scientific Research Publishing

Supply Chain Models with Considerations of Co-Op Advertising and Capacity Constraints (Articles)

Fan Yang

Open Journal of Business and Management Vol.6 No.2, April 30, 2018

DOI: 10.4236/ojbm.2018.62039 1,135 Downloads 2,427 Views Citations
Optimal Commodity Advertising in Bilateral Oligopoly (Articles)

Chanjin Chung

Theoretical Economics Letters Vol.8 No.11, July 23, 2018

DOI: 10.4236/tel.2018.811128 767 Downloads 1,892 Views Citations
This article belongs to the Special Issue on Industrial Economics
Research on the Characteristics of Modern Advertising Culture (Articles)

Yangyang Qin

Open Journal of Social Sciences Vol.7 No.8, August 27, 2019

DOI: 10.4236/jss.2019.78026 1,423 Downloads 4,979 Views Citations
A Comparative Analysis of Mobile Advertising from the Perspective of Visual Grammar—Take Huawei Mate 30 Series and iPhone 11 for Example (Articles)

Yuxi Wang

Open Access Library Journal Vol.7 No.6, June 18, 2020

DOI: 10.4236/oalib.1106468 934 Downloads 3,888 Views Citations
The Relationship between Programme Context and Memory for Sexually Humorous Television Advertisements (Articles)

A. Cheung, Adrian Furnham

Psychology Vol.12 No.2, February 25, 2021

DOI: 10.4236/psych.2021.122016 619 Downloads 1,791 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9, September 30, 2022

DOI: 10.4236/ajibm.2022.129079 906 Downloads 5,083 Views Citations
Corporate Social Responsibility, Advertising Competition and Consumer Welfare: A Research on the Model of Oligopoly Competition Theory (Articles)

Linmin Kan, Hongjin Xiang

American Journal of Industrial and Business Management Vol.13 No.3, March 28, 2023

DOI: 10.4236/ajibm.2023.133010 338 Downloads 1,450 Views Citations
This article belongs to the Special Issue on Economics and Business Research
Analyzing Social Media on Advertising Markets: A Game Theory Perspective (Articles)

Yiwei Liu

American Journal of Industrial and Business Management Vol.13 No.8, August 30, 2023

DOI: 10.4236/ajibm.2023.138048 463 Downloads 5,555 Views Citations
Bridging Worlds: Exploring the Application of Cultural Dimensions in Cross-Cultural Advertising (Articles)

Yushan Tong, Lingling Lou

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112803 230 Downloads 1,966 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2, April 8, 2025

DOI: 10.4236/tel.2025.152021 113 Downloads 525 Views Citations
Think Global, Advertise Local: How AI Personalizes Ads for European Market (Articles)

Hiba Asserrhine, Pingli Zhu

Open Access Library Journal Vol.12 No.6, June 24, 2025

DOI: 10.4236/oalib.1113608 71 Downloads 656 Views Citations
Practices on a Literacy Class for Young and Adults Education in Brazil (Articles)

Ariádene de Almeida Matos Nascimento, Dinani Gomes Amorim, Cosme Batista dos Santos, Ricardo José Rocha Amorim

Creative Education Vol.10 No.5, May 16, 2019

DOI: 10.4236/ce.2019.105067 870 Downloads 2,007 Views Citations
This article belongs to the Special Issue on Creativity, Excellence and Innovation in Education
GAP Universal One-Step Authentication Protocol (Articles)

Xianghao Nan

Open Access Library Journal Vol.8 No.11, November 15, 2021

DOI: 10.4236/oalib.1108061 104 Downloads 986 Views Citations
Coordination of a Supply Chain with Advertising Investment and Allowing the Second Ordering (Articles)

Tiaojun Xiao, Xinxin Yan, Jiabao Zhao

Technology and Investment Vol.1 No.3, August 27, 2010

DOI: 10.4236/ti.2010.13022 5,357 Downloads 10,201 Views Citations
A Look at the Phenomenon of Hybridization of the Professional Activities of Consulting Agencies and Advertising Sales Agencies in Cameroon (Articles)

Alain Assomo, Arlette Ngouana Akoa

Advances in Journalism and Communication Vol.10 No.2, June 17, 2022

DOI: 10.4236/ajc.2022.102015 214 Downloads 964 Views Citations
Precipitation Regionalization Using Self-Organizing Maps for Mumbai City, India (Articles)

Amit Sharad Parchure, Shirish Kumar Gedam

Journal of Water Resource and Protection Vol.10 No.9, September 29, 2018

DOI: 10.4236/jwarp.2018.109055 970 Downloads 2,558 Views Citations
Fuzzy-Bayes Decision Making with Reserved Judgement (Articles)

Houju Hori Jr.

Journal of Applied Mathematics and Physics Vol.11 No.9, September 28, 2023

DOI: 10.4236/jamp.2023.119181 170 Downloads 792 Views Citations
Entropy Change of Non-Spinning Black Holes w.r.t. the Radius of Event Horizon in AGN (Articles)

Dipo Mahto, Md. Shams Nadeem, Umakant Prasad, Abhay Kumar, K. M. Singh

Journal of Modern Physics Vol.4 No.3, March 6, 2013

DOI: 10.4236/jmp.2013.43043 6,965 Downloads 15,143 Views Citations
Haemorrhoidal Disease in Cotonou: Epidemiological, Clinical and Anuscopic Aspects (Articles)

Jean Sehonou, Finangnon Armand Wanvoegbe, Aboudou Raïmi Kpossou, Kouessi Anthelme Agbodande, Roméo Dah-Bolinon, Angèle Azon-Kouanou, Marcel Zannou, Fabien Houngbe

Open Journal of Gastroenterology Vol.5 No.7, July 15, 2015

DOI: 10.4236/ojgas.2015.57013 3,075 Downloads 4,496 Views Citations
Open Market Repurchases and Signaling Hypothesis (Articles)

Vandana Gupta

Theoretical Economics Letters Vol.8 No.3, February 23, 2018

DOI: 10.4236/tel.2018.83041 2,150 Downloads 7,125 Views Citations
This article belongs to the Special Issue on Corporate Finance

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